FROM IDEATION TOWARDS INNOVATION: PILLARS OF FRONT-END IN NEW PRODUCT DEVELOPMENT

Year 2017, Volume: 5 Issue: 1, 71 - 79, 30.06.2017

Onur Emre Kurt Caglar Ucler Ozalp Vayvay

https://doi.org/10.17261/Pressacademia.2017.574

Abstract

Companies need to deliver innovative new products in
order to compete in the global market successfully. Customer preferences as
well technologies are highly dynamic that continuous ideation is required in
the fuzzy Front End of product development, where suitable ideas have to be
selected to initiate object innovation. The fuzzy Front End is mainly
unorganized in companies, and there is a lack of a consistent taxonomy in the
literature covering all aspects in the fuzzy Front End for successful product
innovation. Consequently a model describing the pillars of the fuzzy Front End
with respect to object innovation is synthesized here based on evidence from
the industry supported by a systematic literature review, which shall support
practitioners and researchers in the successful evaluation of innovation
ideas.  

Keywords

Innovation, new product development, front end, fuzzy front end

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