Purpose- This research examines the ascend
in utilizing localization as a strategy by Multinational Enterprises in the
energy sector. The sector is driven by governments, due to the ever-growing
need for survivability and sustainability in a world increasingly dependent on
energy.
Methodology- In-depth interview is the
chosen method to collect the critical opinions of small number of respondents
who play a crucial role for decision-making in a leading company that prefers
to utilize localization. This data is collated into a content analysis to
determine the factors influencing it.
Findings- Localization from a global
company engaging in renewable energy sector can be desirable, and indeed,
profitable, insomuch as the right conditions outlined by the interviewees are
created.
Conclusion- It is the intent of the
author to build the first step of a guide to attract more positive attention
from MNEs to encourage more technology transfer.
Primary Language | English |
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Subjects | Finance, Business Administration |
Journal Section | Articles |
Authors | |
Publication Date | July 30, 2019 |
Published in Issue | Year 2019 Volume: 9 Issue: 1 |
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