TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ

Mehmet Ozan Karahan; Fatih Sahin

doi:10.30794/pausbed.691082

TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ

Abstract

Bu çalışmanın amacı mağaza ortamının (koku, ışık, satış personeli, müzik ve vitrin), itkisel satın alma kişilik özelliklerinin ve itkisel satın alma eğiliminin itkisel satın alma davranışı üzerindeki rolünü anlamak ve değerlendirmektir. Ayrıca itkisel satın alma davranışlarının satın alma sonrası pişmanlık üzerindeki etkilerini araştırmaktır. Veriler 18 yaş ve üzeri tüketicilerden yapılandırılmış anket kullanılarak toplanmıştır. Toplam 390 geçerli veri elde edilmiştir. Yapısal modelin test edilmesinde AMOS 23 kullanılmıştır. Çalışmanın sonuçlarına göre, beş mağaza unsurundan birisi olan vitrin unsuru itkisel satın alma davranışını etkilerken, diğer dört unsurun etkilemediği görülmektedir. Ayrıca itkisel satın alma kişilik özellikleri ve itkisel satın alma eğilimi itkisel satın alma davranışını etkilemektedir. Bununla birlikte itkisel satın alma kişilik özelliklerinin de itkisel satın alma üzerinde etkisi vardır. Son olarak itkisel satın alma davranışının satın alma sonrası pişmanlığı etkilediği sonucuna ulaşılmıştır. Mağaza ortamı unsurlarının bireylerin itkisel satın alma davranışları üzerindeki etkisinin; itkisel satın alma eğilimi aracılığıyla açıklanmaya çalışılmasının ve itkisel satın alma sonrası pişmanlık faktörünün de modelde yer almasının literatüre katkı sağlayacağı düşünülmektedir.

Keywords

İtkisel (Dürtüsel) Satın Alma,Mağaza Ortamı,İtkisel (Dürtüsel) Satın Alma Kişiliği,Pişmanlık

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Details

Primary Language

Turkish

Subjects

Finance

Journal Section

Research Article

Authors

Mehmet Ozan Karahan ^*
0000-0001-7287-5904
Türkiye

Fatih Sahin
0000-0002-4760-4413
Türkiye

Publication Date

October 19, 2020

Submission Date

February 19, 2020

Acceptance Date

June 11, 2020

Published in Issue

Year 2020 Number: 41

DOI

https://doi.org/10.30794/pausbed.691082

IZ

https://izlik.org/JA79WJ62UE

Cite

RIS / Bibtex

APA

Karahan, M. O., & Sahin, F. (2020). TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 41, 274-292. https://doi.org/10.30794/pausbed.691082

AMA

1.Karahan MO, Sahin F. TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. PAUSBED. 2020;(41):274-292. doi:10.30794/pausbed.691082

Chicago

Karahan, Mehmet Ozan, and Fatih Sahin. 2020. “TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, nos. 41: 274-92. https://doi.org/10.30794/pausbed.691082.

EndNote

Karahan MO, Sahin F (October 1, 2020) TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 41 274–292.

IEEE

[1]M. O. Karahan and F. Sahin, “TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ”, PAUSBED, no. 41, pp. 274–292, Oct. 2020, doi: 10.30794/pausbed.691082.

ISNAD

Karahan, Mehmet Ozan - Sahin, Fatih. “TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 41 (October 1, 2020): 274-292. https://doi.org/10.30794/pausbed.691082.

JAMA

1.Karahan MO, Sahin F. TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. PAUSBED. 2020;:274–292.

MLA

Karahan, Mehmet Ozan, and Fatih Sahin. “TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 41, Oct. 2020, pp. 274-92, doi:10.30794/pausbed.691082.

Vancouver

1.Mehmet Ozan Karahan, Fatih Sahin. TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. PAUSBED. 2020 Oct. 1;(41):274-92. doi:10.30794/pausbed.691082

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