BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ

Samet Can Curkan

doi:10.30794/pausbed.787215

BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ

Abstract

Kültür tüketicilerin tüketim ve satın alma kararlarını etkileyen önemli bir faktördür. Bu çalışma “bireysel kültürün online otel rezervasyonu niyetine etkisi nedir?” sorusuna yanıt aramak amacıyla yapılmıştır. Çalışmanın temel motivasyonu bireysel kültürel boyutların online otel rezervasyonu niyetine etki edeceğidir. Çalışma, online otel rezervasyonu niyetine doğrudan etki eden bireysel kültürel boyutların tespit edilmesinin sektöre ve akademiye katkı yapacağı düşünülerek planlanmıştır. Bu çalışmada nicel araştırma yöntemlerinden anket tekniği uygulanmıştır. Veriler nicel araştırmalarda yoğun olarak kullanılan SPSS ve AMOS programları kullanılarak analiz edilmiştir. Analizlerde sosyo demografik bulgulara ulaşmak için frekans ve tanımlayıcı analizler yapılmıştır. Ölçeğe ait analizler doğrulayıcı faktör analizi ile hipotezlerin ve anlamlı yolların belirlenmesi için de Yapısal Eşitlik Modeli (YEM) kullanılmıştır. Araştırmanın sonuçları bireysel kültürel boyutlardan güç aralığı, belirsizlikten kaçınma ve uzun dönem uyumun online otel rezervasyonu niyeti üzerinde anlamlı etkisi olduğunu göstermektedir. Ayrıca belirsizlikten kaçınma boyutunun online otel rezervasyonu üzerinde oldukça güçlü bir etkisi olduğu gözlemlenmiştir. Araştırmanın sonuçları akademiye ve sektöre yönelik önerilerle desteklenmiştir.

Keywords

References

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Details

Primary Language

Turkish

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Samet Can Curkan ^*
0000-0002-7245-4103
Türkiye

Publication Date

July 26, 2021

Submission Date

August 28, 2020

Acceptance Date

November 13, 2020

Published in Issue

Year 2021 Number: 45

DOI

https://doi.org/10.30794/pausbed.787215

IZ

https://izlik.org/JA48PP34JL

Cite

RIS / Bibtex

APA

Curkan, S. C. (2021). BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 45, 353-371. https://doi.org/10.30794/pausbed.787215

AMA

1.Curkan SC. BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. PAUSBED. 2021;(45):353-371. doi:10.30794/pausbed.787215

Chicago

Curkan, Samet Can. 2021. “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, nos. 45: 353-71. https://doi.org/10.30794/pausbed.787215.

EndNote

Curkan SC (July 1, 2021) BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 45 353–371.

IEEE

[1]S. C. Curkan, “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”, PAUSBED, no. 45, pp. 353–371, July 2021, doi: 10.30794/pausbed.787215.

ISNAD

Curkan, Samet Can. “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 45 (July 1, 2021): 353-371. https://doi.org/10.30794/pausbed.787215.

JAMA

1.Curkan SC. BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. PAUSBED. 2021;:353–371.

MLA

Curkan, Samet Can. “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 45, July 2021, pp. 353-71, doi:10.30794/pausbed.787215.

Vancouver

1.Samet Can Curkan. BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. PAUSBED. 2021 Jul. 1;(45):353-71. doi:10.30794/pausbed.787215

Cited By

E-TATİL SİTELERİNDE HİZMET KALİTESİ ÜZERİNE NİTEL BİR ARAŞTIRMA: ALANYA ÖRNEĞİ

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

https://doi.org/10.35379/cusosbil.1607272

BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ

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E-TATİL SİTELERİNDE HİZMET KALİTESİ ÜZERİNE NİTEL BİR ARAŞTIRMA: ALANYA ÖRNEĞİ

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