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TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ

Year 2021, Issue: 46, 197 - 213, 02.09.2021
https://doi.org/10.30794/pausbed.867800

Abstract

Yoğun rekabetin yaşandığı günümüzde işletmeler yeni ürün geliştirme çalışmalarına gittikçe daha fazla önem vermektedir. Tedarik zinciri entegrasyonunun yeni ürün geliştirmeye etkisini inceleyen henüz az sayıda çalışma bulunmaktadır. Bu nedenle çalışmada tedarik zinciri entegrasyonu ve yeni ürün geliştirme arasındaki ilişki irdelenmektedir. Çalışmada tedarik zinciri entegrasyonu; dış ve iç entegrasyon olmak üzere iki başlık altında incelenmektedir. Dış entegrasyon ise tedarikçi ve müşteri entegrasyonu olarak iki alt başlığa ayrılmaktadır. Ayrı ayrı tedarikçi entegrasyonunun ve müşteri entegrasyonunun yeni ürün geliştirme üzerindeki etkisinde iç entegrasyonun aracılık etkisi çalışma kapsamında incelenmiştir. Ankara ve İstanbul illerinde imalat sektöründe faaliyet gösteren 390 orta ve büyük ölçekli işletmeye uygulanan anketler ile veri toplanmıştır. Elde edilen verilere güvenirlik, geçerlik ve hipotez testleri uygulanmıştır. Çalışma bulgularına göre hem tedarikçi hem de müşteri entegrasyonunun yeni ürün geliştirme üzerindeki etkisinde iç entegrasyonun kısmi aracılık etkisi tespit edilmiştir.

References

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  • Chavez, R., Yu, W., Gimenez, C., Fynes, B., ve Wiengarten, F. (2015). Customer İntegration And Operational Performance: The Mediating Role Of İnformation Quality. Decision Support Systems, 80, 83–95. http://doi.org/10.1016/j.dss.2015.10.001
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  • James Lin, M.-J., ve Huang, C.-H. (2013). Industrial Marketing The impact of Customer Participation on NPD Performance: The Mediating Role of Inter-Organisation Relationship. Journal of Business ve Industrial Marketing, 28(3), 3–15. http://doi.org/10.1108/08858621311285679
  • Kessler, E. H., Bierly, P. E., ve Gopalakrishnan, S. (2000). Internal Vs. External Learning in New Product Development: Effects on Speed, Costs and Competitive Advantage. R&D Management, 30(3), 213–224. http://doi.org/10.1111/1467-9310.00172
  • Koç, E., Ulaş, D., ve Çalıpınar, H. (2018). The Impact of Supply Chain Integration on New Product Development Performance: Evidence from Turkish Manufacturing Industry. International Journal of Supply Chain Management. 7(6). 365-374.
  • Kristensson, P., Gustafsson, A., ve Witell, L. (2011). Collaboration with Customers-Understanding the Effect of Customer-Company Interaction in New Product Development. Proceedings of the 44th Hawaii International Conference on System Sciences. 1-9.
  • La Rocca, A., Moscatelli, P., Perna, A., ve Snehota, I. (2015). Customer Involvement in New Product Development in B2B: The Role of Sales. Industrial Marketing Management, 58, 45–57. http://doi.org/10.1016/j.indmarman.2016.05.014
  • Lagrosen, S. (2005). Customer Involvement in New Product Development: A Relationship Marketing Perspective. European Journal of Innovation Management, 8(4), 424–436. http://doi.org/10.1108/14601060510627803
  • Lambert, D. M., Cooper, M. C., ve Pagh, J. D. (1998). Supply Chain Management: Implementation Issues and Research Opportunities. International Journal of Logistics Management. 9(2). 1-20. http://doi.org/10.1108/09574099810805807
  • Lee, Y.-H., ve Wang, K.-J. (2012). Performance Impact of New Product Development Processes for Distinct Scenarios Under Different Supplier–Manufacturer Relationships. Mathematics and Computers in Simulation, 82(11), 2096–2108. http://doi.org/http://dx.doi.org/10.1016/j.matcom.2012.04.008
  • Lotfi, Z., Sahran, S., Mukhtar, M., ve Zadeh, A. T. (2013). The Relationships between Supply Chain Integration and Product Quality. Procedia Technology, 11, 471–478. http://doi.org/10.1016/j.protcy.2013.12.217
  • Nadeau, J., ve Casselman, R. M. (2008). Competitive Advantage with New Product Development: Implications for Life Cycle Theory. Journal of Strategic Marketing, 16(5), 401–411. http://doi.org/10.1080/09652540802480894
  • Narasimhan, R., ve Kim, S. W. (2002). Effect of Supply Chain Integration on the Relationship Between Diversification and Performance: Evidence from Japanese and Korean Firms. Journal of Operations Management, 20(3), 303–323. http://doi.org/10.1016/S0272-6963(02)00008-6
  • Narasimhan, R., Swink, M., ve Viswanathan, S. (2010). On Decisions for Integration Implementation: An Examination of Complementarities Between Product-Process Technology Integration and Supply Chain Integration. Decision Sciences, 41(2), 355–372. http://doi.org/10.1111/j.1540-5915.2010.00267.x
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THE MEDIATING ROLE OF INTERNAL INTEGRATION IN THE EFFECT OF SUPPLY CHAIN EXTERNAL INTEGRATION ON NEW PRODUCT DEVELOPMENT

Year 2021, Issue: 46, 197 - 213, 02.09.2021
https://doi.org/10.30794/pausbed.867800

Abstract

In today's world of intense competition, businesses pay more and more attention to new product development efforts. There are still few studies examining the effect of supply chain integration on new product development. Therefore, the study examines the relationship between supply chain integration and new product development. In the study, supply chain integration is examined under two headings as external and internal integration. External integration is divided into two sub-categories as supplier and customer integration. The mediating effect of internal integration on the effect of individual supplier integration and customer integration on new product development was examined within the scope of the study. Data were collected through questionnaires applied to 390 medium and large-scale enterprises operating in the manufacturing sector in Ankara and Istanbul provinces. Reliability, validity and hypothesis tests were applied to the obtained data. According to the findings of the study, the partial mediating effect of internal integration on the effect of both supplier and customer integration on new product development was determined.

References

  • Alfalla-Luque, R., Medina-Lopez, C., ve Dey, P. K. (2013). Supply Chain Integration Framework Using Literature Review. Production Planning & Control, 24(8–9), 800–817. http://doi.org/10.1080/09537287.2012.666870
  • Baron, R., M., ve David A. K, (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations, Journal of Personality and Social Psychology, 51(6). 1173-1182.
  • Barney, J. B. (1986). Organizational Culture : Can It Be a Source of Sustained Competitive Advantage? The Academy of Management Review, 11(3), 656–665.
  • Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120.
  • Basnet, C. (2013). The Measurement of Internal Supply Chain Integration. Management Research Review, 36(2), 153–172. http://doi.org/10.1108/01409171311292252
  • Chavez, R., Yu, W., Gimenez, C., Fynes, B., ve Wiengarten, F. (2015). Customer İntegration And Operational Performance: The Mediating Role Of İnformation Quality. Decision Support Systems, 80, 83–95. http://doi.org/10.1016/j.dss.2015.10.001
  • Chen, H., Daugherty, P. J., ve Landry, T. D. (2009). Supply Chain Integration: A Theoretical Framework. Journal of Business Logistics, 30(2), 27–46. http://doi.org/10.1002/j.2158-1592.2009.tb00110.x
  • Chin, T. A., Hamid, A. B. A., Rasli, A., ve Tat, H. H. (2014). A Literature Analysis on the Relationship between External Integration, Environmental Uncertainty and Firm Performance in Malaysian SMEs. Procedia - Social and Behavioral Sciences, 130(August 2016), 75–84. http://doi.org/10.1016/j.sbspro.2014.04.010
  • Clark, K. B. (1989). Project Scope and Project Performance: The Effect of Parts Strategy and Supplier Involvement on Product Development. Management Science, 35(10), 1247–1263. http://doi.org/10.1287/mnsc.35.10.1247
  • Cohen, L., Manion, L., ve Morrison, K. (2005). Research methods in education. Routledge Publisher, Oxford, 1-638 http://doi.org/10.1080/19415257.2011.643130
  • Çelik, H.E., ve Yılmaz, V. (2016). Lisrel 9.1 ile Yapısal Eşitlik Modellemesi. Ankara. Anı Yayıncılık
  • Das, A., Narasimhan, R., ve Talluri, S. (2006). Supplier Integration—Finding An Optimal Configuration. Journal of Operations Management, 24(5), 563–582. http://doi.org/10.1016/j.jom.2005.09.003
  • Droge, C., Jayaram, J., ve Vickery, S. K. (2004). The Effects of Internal versus External Integration Practices on Time-Based Performance and Overall Firm Performance. Journal of Operations Management, 22(6), 557–573. http://doi.org/10.1016/j.jom.2004.08.001
  • Eisenhardt, K., ve Tabrizi, B. N. (1995). Accelerating Adaptive Processes : Product Innovation in the Global Computer Industry. Administrative Science Quarterly, 40(1), 84–110.
  • Emmer, M. (2018). 95 Percent of New Products Fail. https://www.inc.com/marc-emmer/95-percent-of-new-products-fail-here-are-6-steps-to-make-sure-yours dont.html#:~:text=According%20to%20Harvard%20Business%20School,is%2070%20to%2080%20percent. Erişim Tarihi:12.01.2021
  • Errassafi, M., Abbar, H., ve Benabbou, Z. (2019). The Mediating Effect of Internal Integration on the Relationship between Supply Chain Integration and Operational Performance: Evidence from Moraccon Manufacturing Companies. Journal of Industrial Engineering and Management, 12(2). 254-273. Ettlie, J., ve Ernesto, R. (1992). Organizational Integration and Process Innovation. The Academy of Management Journal, 35(4), 795–827.
  • Flynn, B. B., Huo, B., ve Zhao, X. (2010). The Impact Of Supply Chain Integration on Performance: A Contingency and Configuration Approach. Journal of Operations Management, 28(1), 58–71. http://doi.org/10.1016/j.jom.2009.06.001
  • Frohlich, M. T., ve Westbrook, R. (2001). Arcs of Integration: an International Study of Supply Chain Strategies. Journal of Operations Management, 19(2), 185–200. http://doi.org/10.1016/S0272-6963(00)00055-3
  • Germain, R., ve Iyer, K. N. S. (2006). The Interaction of Internal and Downstream Integration and Its Association with Performance. Journal of Business Logistics, 27(2), 29–52.
  • Gomes, J. F. ., de Weerd-Nederhof, P. ., Pearson, a. ., ve Cunha, M. . (2003). Is More Always Better? An Exploration of The Differential Effects of Functional Integration on Performance in New Product Development. Technovation, 23(3), 185–191. http://doi.org/10.1016/S0166-4972(01)00107-9
  • Griffin, A. (1996). Integrating R&D and Marketing: A Review and Analysis of the Literature. Journal of Product Innovation Management, 13, 191–215.
  • Griffin, A. (1997). PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices. Journal of Product Innovation Management, 14, 429–458.
  • Gupta, A. K., Raj, S. P., ve Wilemon, D. (1986). A Model for Studying R&D Marketing Interface in the Product Innovation Process. Journal of Marketing, 50(2), 7-17. http://doi.org/10.2307/1251596
  • He, Y., Keung Lai, K., Sun, H., ve Chen, Y. (2014). The Impact of Supplier Integration on Customer Integration and New Product Performance: The Mediating Role of Manufacturing Flexibility Under Trust Theory. International Journal of Production Economics, 147, 260–270. http://doi.org/10.1016/j.ijpe.2013.04.044
  • Homburg, C., ve Stock, R. M. (2004). The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis. Journal of the Academy of Marketing Science, 32(2), 144–158. http://doi.org/10.1177/0092070303261415
  • Horn, P., Scheffler, P., ve Schiele, H. (2014). Internal Integration as a Pre-Condition for External Integration in Global Sourcing: A Social Capital Perspective. International Journal of Production Economics, 153, 54–65. http://doi.org/10.1016/j.ijpe.2014.03.020
  • İlhan, M. ve Çetin, B. (2014). LISREL Ve AMOS Programları Kullanılarak Gerçekleştirilen Yapısal Eşitlik Modeli (Yem) Analizlerine İlişkin Sonuçların Karşılaştırılması. Eğitimde ve Psikolojide Ölçme ve Değerlendirme Dergisi, 5(2), 26-42.
  • James Lin, M.-J., ve Huang, C.-H. (2013). Industrial Marketing The impact of Customer Participation on NPD Performance: The Mediating Role of Inter-Organisation Relationship. Journal of Business ve Industrial Marketing, 28(3), 3–15. http://doi.org/10.1108/08858621311285679
  • Kessler, E. H., Bierly, P. E., ve Gopalakrishnan, S. (2000). Internal Vs. External Learning in New Product Development: Effects on Speed, Costs and Competitive Advantage. R&D Management, 30(3), 213–224. http://doi.org/10.1111/1467-9310.00172
  • Koç, E., Ulaş, D., ve Çalıpınar, H. (2018). The Impact of Supply Chain Integration on New Product Development Performance: Evidence from Turkish Manufacturing Industry. International Journal of Supply Chain Management. 7(6). 365-374.
  • Kristensson, P., Gustafsson, A., ve Witell, L. (2011). Collaboration with Customers-Understanding the Effect of Customer-Company Interaction in New Product Development. Proceedings of the 44th Hawaii International Conference on System Sciences. 1-9.
  • La Rocca, A., Moscatelli, P., Perna, A., ve Snehota, I. (2015). Customer Involvement in New Product Development in B2B: The Role of Sales. Industrial Marketing Management, 58, 45–57. http://doi.org/10.1016/j.indmarman.2016.05.014
  • Lagrosen, S. (2005). Customer Involvement in New Product Development: A Relationship Marketing Perspective. European Journal of Innovation Management, 8(4), 424–436. http://doi.org/10.1108/14601060510627803
  • Lambert, D. M., Cooper, M. C., ve Pagh, J. D. (1998). Supply Chain Management: Implementation Issues and Research Opportunities. International Journal of Logistics Management. 9(2). 1-20. http://doi.org/10.1108/09574099810805807
  • Lee, Y.-H., ve Wang, K.-J. (2012). Performance Impact of New Product Development Processes for Distinct Scenarios Under Different Supplier–Manufacturer Relationships. Mathematics and Computers in Simulation, 82(11), 2096–2108. http://doi.org/http://dx.doi.org/10.1016/j.matcom.2012.04.008
  • Lotfi, Z., Sahran, S., Mukhtar, M., ve Zadeh, A. T. (2013). The Relationships between Supply Chain Integration and Product Quality. Procedia Technology, 11, 471–478. http://doi.org/10.1016/j.protcy.2013.12.217
  • Nadeau, J., ve Casselman, R. M. (2008). Competitive Advantage with New Product Development: Implications for Life Cycle Theory. Journal of Strategic Marketing, 16(5), 401–411. http://doi.org/10.1080/09652540802480894
  • Narasimhan, R., ve Kim, S. W. (2002). Effect of Supply Chain Integration on the Relationship Between Diversification and Performance: Evidence from Japanese and Korean Firms. Journal of Operations Management, 20(3), 303–323. http://doi.org/10.1016/S0272-6963(02)00008-6
  • Narasimhan, R., Swink, M., ve Viswanathan, S. (2010). On Decisions for Integration Implementation: An Examination of Complementarities Between Product-Process Technology Integration and Supply Chain Integration. Decision Sciences, 41(2), 355–372. http://doi.org/10.1111/j.1540-5915.2010.00267.x
  • Olson, E. M., , Walker Orville C., J., ve Ruekert, R. W. (1995). Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness. Journal of Marketing, 59(1), 48-62. http://doi.org/10.2307/1252014
  • Parker, D. B., Zsidisin, G. a., ve Ragatz, G. L. (2008). Timing and Extent of Supplier Integration in New Product Development: A Contingency Approach. Journal of Supply Chain Management, 44(1), 71–83. http://doi.org/10.1111/j.1745-493X.2008.00046.x
  • Pagell, M. (2004). Understanding the Factors That Enable and Inhibit the Integration of Operations, Purchasing and Logistics. Journal of Operations Management, 22(5), 459–487. http://doi.org/10.1016/j.jom.2004.05.008
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There are 56 citations in total.

Details

Primary Language Turkish
Subjects Finance
Journal Section Articles
Authors

Erdinc Koc 0000-0002-8209-5714

Publication Date September 2, 2021
Acceptance Date February 7, 2021
Published in Issue Year 2021 Issue: 46

Cite

APA Koc, E. (2021). TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(46), 197-213. https://doi.org/10.30794/pausbed.867800
AMA Koc E. TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ. PAUSBED. September 2021;(46):197-213. doi:10.30794/pausbed.867800
Chicago Koc, Erdinc. “TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 46 (September 2021): 197-213. https://doi.org/10.30794/pausbed.867800.
EndNote Koc E (September 1, 2021) TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 46 197–213.
IEEE E. Koc, “TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ”, PAUSBED, no. 46, pp. 197–213, September 2021, doi: 10.30794/pausbed.867800.
ISNAD Koc, Erdinc. “TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 46 (September 2021), 197-213. https://doi.org/10.30794/pausbed.867800.
JAMA Koc E. TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ. PAUSBED. 2021;:197–213.
MLA Koc, Erdinc. “TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 46, 2021, pp. 197-13, doi:10.30794/pausbed.867800.
Vancouver Koc E. TEDARİK ZİNCİRİ DIŞ ENTEGRASYONUNUN YENİ ÜRÜN GELİŞTİRME ÜZERİNDEKİ ETKİSİNDE İÇ ENTEGRASYONUN ARACILIK ROLÜ. PAUSBED. 2021(46):197-213.