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DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ

Year 2021, Issue: 47, 103 - 114, 02.11.2021
https://doi.org/10.30794/pausbed.865927

Abstract

Bu çalışmada, demografik özelliklerin Kayseri ilinde yaşayan tüketicilerin tercihleri üzerindeki etkisinin belirlenmesi amaçlanmıştır. Bu kapsamda mobilya üreticilerinin odaklanacağı konular ve sorunlar belirlenmiştir. Bu amaçla Kayseri ilinde yaşayan 300 kişiyle 35 soruluk bir anket hazırlanmış ve yüz yüze görüşmeler ile uygulanmıştır. Bulgular çapraz tablolar kullanılarak değerlendirilerek yorumlanmıştır. Çalışma sonucunda mobilya almak için bayilere gelen tüketicilerden elde edilen sonuçlara göre, tüketicilerin mobilya satın alırken kadınların aktif rol aldığı, tüketicilerin eğim düzeyi yükseldikçe beğeninin arttığı tespit edilmiştir. Tüm tüketicilerin mobilyanın dayanıklılığı konusunda yüksek beklentilerinin olduğu görülmüştür. Tüketiciler yaşlandıkça satın alınan ünite çeşitleri azalmakta ve mobilyanın estetiğinden çok dayanıklılığı ve işlevselliğinin ön planda olduğu görülmüştür. Bu sonuçlardan yola çıkarak üreticiler, hedef kitlelerini daraltarak ve bu seçilen hedef kitlelere odaklanarak özel tasarımlar yapıp farklı satış politikaları geliştirebilirler.

References

  • Akyuz I. 1998. “The study of consumers behaviour on preferences of furniture in point of sex (Trabzon county center model)”, Master Thesis, Karadeniz Technical University, Graduate Institute of Natural Applied Sciences.
  • Akyuz I. 2006. “The effects of sociocultural and sociopsychological factors on consumer behavior during furniture purchase”, PhD Thesis, Karadeniz Technical University, Graduate Institute of Natural Applied Sciences.
  • Arpacı F., Obuz K. 2013. “Consumers preferences related to furniture” Journal of Academic Perspective, Vol.36, p.1-20.
  • Arpacı F., 2014. “Furniture purchasing, usage behavior and furniture purchasing problems of consumers living in Ankara”, International Refereed Journal of Marketing and Market Research, Vol.2(1), p.2-15.
  • Burdurlu, E., Usta, I., Berker, U. O., Altun, S. 2005. “Determination of classical chair style and colour preferences of consumers with different demographic dimensions”, Gazi University, Journal of Polytechnic, Vol.8(4), p.359-367.
  • Cabuk, Y. 2000. “The study of consumers behaviour on preferences of furniture in point of sex (Ordu country center model)”. Master Thesis, Karadeniz Technical University, Graduate Institute of Natural Applied Sciences.
  • Cabuk Y. Karayılmazlar S, Turedi H. 2012. “Examining consumer behavior in furniture choice in terms of demographic factors (Zonguldak country center model)”, Journal of Bartın Faculty of Forestry, Vol.14(21), p.1-10.
  • Cil B., 2000. “Statistics, Detail publishing”, p.187-196, Ankara.
  • Demirci S. 2004. “The status of the furniture industry in Turkey, problems and solutions”, Doctoral thesis, Gazi University Institute of Science and Technology.
  • Demircioğlu B. 2012. “The Effect of Brand in Consumer Buying Behavior”, Master Thesis,Kahramanmaras Sutçu İmam University Institute of Social Sciences
  • Sevim Korkut, D., Kaval, S. 2015. “Consumer Preferences in Furniture Selection: The Example of Duzce”, Düzce University Faculty of Forestry Journal of Forestry, Vol.11 (1), p.42-51.
  • Türedi, H. (2010). “A study upon after-sales service in furniture sector in Zonguldak”, Master thesis, Bartın University, Institute of Science, Forest Industry Engineering Department.
  • Turker A. 2010. “The effects of designing factors one of the main components of furniture industry sector on consumer behaviors: A research in Kutahya province”, Master Thesis, Dumlupınar University, Institute of Social Science.
  • Zengin M. A. 2009. “Comparison of Brand, Store and Price Effects on Consumers' Purchasing Behaviors in Food, Ready-to-Wear and Furniture Sectors in Terms of Central Anatolia and Marmara Regions”, Master thesis, Eskişehir Osmangazi University, Institute of Social Sciences.

DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS

Year 2021, Issue: 47, 103 - 114, 02.11.2021
https://doi.org/10.30794/pausbed.865927

Abstract

In this study, it was aimed to determine the effect of demographic features on the preferences of the consumers living in Kayseri province. In this context, the issues and problems that furniture manufacturers will focus on have been determined. For this purpose, a survey of 35 questions was prepared and applied with face-to-face interviews with 300 people living in Kayseri province. The findings were evaluated and interpreted with using of cross tables. As a result of the study, according to the results obtained from consumers who came to the dealers to buy furniture, it was determined that women took an active role when consumers bought furniture, and that the level of appreciation increased as the education level increased. It has been observed that all consumers have high expectations about durability of the furniture. As consumers age, the types of units purchased are decreasing and it has been found that durability and functionality are at the forefront rather than the aesthetics of the furniture. Based on these results, manufacturers can make special designs and develop different sales policies by narrowing their target audiences and focusing on these selected target audiences.

References

  • Akyuz I. 1998. “The study of consumers behaviour on preferences of furniture in point of sex (Trabzon county center model)”, Master Thesis, Karadeniz Technical University, Graduate Institute of Natural Applied Sciences.
  • Akyuz I. 2006. “The effects of sociocultural and sociopsychological factors on consumer behavior during furniture purchase”, PhD Thesis, Karadeniz Technical University, Graduate Institute of Natural Applied Sciences.
  • Arpacı F., Obuz K. 2013. “Consumers preferences related to furniture” Journal of Academic Perspective, Vol.36, p.1-20.
  • Arpacı F., 2014. “Furniture purchasing, usage behavior and furniture purchasing problems of consumers living in Ankara”, International Refereed Journal of Marketing and Market Research, Vol.2(1), p.2-15.
  • Burdurlu, E., Usta, I., Berker, U. O., Altun, S. 2005. “Determination of classical chair style and colour preferences of consumers with different demographic dimensions”, Gazi University, Journal of Polytechnic, Vol.8(4), p.359-367.
  • Cabuk, Y. 2000. “The study of consumers behaviour on preferences of furniture in point of sex (Ordu country center model)”. Master Thesis, Karadeniz Technical University, Graduate Institute of Natural Applied Sciences.
  • Cabuk Y. Karayılmazlar S, Turedi H. 2012. “Examining consumer behavior in furniture choice in terms of demographic factors (Zonguldak country center model)”, Journal of Bartın Faculty of Forestry, Vol.14(21), p.1-10.
  • Cil B., 2000. “Statistics, Detail publishing”, p.187-196, Ankara.
  • Demirci S. 2004. “The status of the furniture industry in Turkey, problems and solutions”, Doctoral thesis, Gazi University Institute of Science and Technology.
  • Demircioğlu B. 2012. “The Effect of Brand in Consumer Buying Behavior”, Master Thesis,Kahramanmaras Sutçu İmam University Institute of Social Sciences
  • Sevim Korkut, D., Kaval, S. 2015. “Consumer Preferences in Furniture Selection: The Example of Duzce”, Düzce University Faculty of Forestry Journal of Forestry, Vol.11 (1), p.42-51.
  • Türedi, H. (2010). “A study upon after-sales service in furniture sector in Zonguldak”, Master thesis, Bartın University, Institute of Science, Forest Industry Engineering Department.
  • Turker A. 2010. “The effects of designing factors one of the main components of furniture industry sector on consumer behaviors: A research in Kutahya province”, Master Thesis, Dumlupınar University, Institute of Social Science.
  • Zengin M. A. 2009. “Comparison of Brand, Store and Price Effects on Consumers' Purchasing Behaviors in Food, Ready-to-Wear and Furniture Sectors in Terms of Central Anatolia and Marmara Regions”, Master thesis, Eskişehir Osmangazi University, Institute of Social Sciences.
There are 14 citations in total.

Details

Primary Language Turkish
Subjects Labor Economics
Journal Section Articles
Authors

Savaş Öztaş 0000-0003-0687-9725

Selçuk Demirci 0000-0002-2045-0426

Ali Kasal 0000-0002-4632-0072

Halil Kılıç 0000-0002-7164-6840

Publication Date November 2, 2021
Acceptance Date March 1, 2021
Published in Issue Year 2021 Issue: 47

Cite

APA Öztaş, S., Demirci, S., Kasal, A., Kılıç, H. (2021). DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(47), 103-114. https://doi.org/10.30794/pausbed.865927
AMA Öztaş S, Demirci S, Kasal A, Kılıç H. DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ. PAUSBED. November 2021;(47):103-114. doi:10.30794/pausbed.865927
Chicago Öztaş, Savaş, Selçuk Demirci, Ali Kasal, and Halil Kılıç. “DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 47 (November 2021): 103-14. https://doi.org/10.30794/pausbed.865927.
EndNote Öztaş S, Demirci S, Kasal A, Kılıç H (November 1, 2021) DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 47 103–114.
IEEE S. Öztaş, S. Demirci, A. Kasal, and H. Kılıç, “DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ”, PAUSBED, no. 47, pp. 103–114, November 2021, doi: 10.30794/pausbed.865927.
ISNAD Öztaş, Savaş et al. “DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 47 (November 2021), 103-114. https://doi.org/10.30794/pausbed.865927.
JAMA Öztaş S, Demirci S, Kasal A, Kılıç H. DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ. PAUSBED. 2021;:103–114.
MLA Öztaş, Savaş et al. “DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 47, 2021, pp. 103-14, doi:10.30794/pausbed.865927.
Vancouver Öztaş S, Demirci S, Kasal A, Kılıç H. DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ. PAUSBED. 2021(47):103-14.