Research Article
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Year 2025, Volume: 12 Issue: 6, 280 - 299, 01.11.2025
https://doi.org/10.17275/per.25.90.12.6

Abstract

References

  • Aghaziarati, A., Nejatifar, S., & Abedi, A. (2023). Artificial intelligence in education: Investigating teacher attitudes. AI and Tech in Behavioral and Social Sciences, 1(1), 35–42. https://doi.org/10.61838/kman.aitech.1.1.6
  • Ahidi Elisante Lukwaro, E., Kalegele, K., & G. Nyambo, D. (2024). A review on NLP techniques and associated challenges in extracting features from education data. International Journal of Computing and Digital Systems, 15(1), 961–979. https://doi.org/10.12785/ijcds/160170
  • Ajani, O. A., Gamede, B., & Matiyenga, T. C. (2024). Leveraging artificial intelligence to enhance teaching and learning in higher education: Promoting quality education and critical engagement. Journal of Pedagogical Sociology and Psychology, 7(1), 54–69. https://doi.org/https://doi.org/10.33902/jpsp.202528400
  • Algerafi, M. A. M., Zhou, Y., Alfadda, H., & Wijaya, T. T. (2023). Understanding the factors influencing higher education students’ intention to adopt artificial intelligence-based robots. IEEE Access, 11, 99752–99764. https://doi.org/10.1109/ACCESS.2023.3314499
  • Almelhes, S. A. (2023). A review of artificial intelligence adoption in second-language learning. Theory and Practice in Language Studies, 13(5), 1259–1269. https://doi.org/10.17507/tpls.1305.21
  • Alotaibi, N. S., & Alshehri, A. H. (2023). Prospers and obstacles in using artificial intelligence in Saudi Arabia higher education institutions—The potential of AI-based learning outcomes. Sustainability, 15(13), 10723. https://doi.org/10.3390/su151310723
  • Beans, H. (2022). Are we ready for online teaching and learning? Lecturers’ perception at one state university in Zimbabwe. International Academic Journal of Education and Literature, 3(3), 46–55. https://doi.org/10.47310/iajel.2022.v03i03.006
  • Chounta, I. A., Bardone, E., Raudsep, A., & Pedaste, M. (2022). Exploring teachers’ perceptions of artificial intelligence as a tool to support their practice in estonian K-12 education. International Journal of Artificial Intelligence in Education, 32(3), 725–755. https://doi.org/10.1007/s40593-021-00243-5
  • Chu, T. S., & Ashraf, M. (2025). Artificial intelligence in curriculum design: A data-driven approach to higher education innovation. Knowledge, 5(3), 14. https://doi.org/10.3390/knowledge5030014
  • Chugh, R., Turnbull, D., Cowling, M. A., Vanderburg, R., & Vanderburg, M. A. (2023). Implementing educational technology in higher education institutions: A review of technologies, stakeholder perceptions, frameworks and metrics. Education and Information Technologies, 28(12), 16403–16429. https://doi.org/10.1007/s10639-023-11846-x
  • Combéfis, S. (2022). Automated code assessment for education: Review, classification and perspectives on techniques and tools. Software, 1(1), 3–30. https://doi.org/10.3390/software1010002
  • Crompton, H., & Burke, D. (2023). Artificial intelligence in higher education: The state of the field. International Journal of Educational Technology in Higher Education, 20(1), 22. https://doi.org/10.1186/s41239-023-00392-8
  • Delcker, J., Heil, J., Ifenthaler, D., Seufert, S., & Spirgi, L. (2024). First-year students AI-competence as a predictor for intended and de facto use of AI-tools for supporting learning processes in higher education. International Journal of Educational Technology in Higher Education, 21(1), 18. https://doi.org/10.1186/s41239-024-00452-7
  • Dhara, S. K., Giri, A., Santra, A., & Chakrabarty, D. (2023). Measuring the behavioral intention toward the implementation of super artificial intelligence (super-AI) in healthcare sector: An empirical analysis with structural equation modeling (SEM). In International Conference on ICT for Sustainable Development, 463–473. https://doi.org/10.1007/978-981-99-4932-8_42
  • Di Natale, A. F., Repetto, C., Riva, G., & Villani, D. (2020). Immersive virtual reality in K-12 and higher education: A 10-year systematic review of empirical research. British Journal of Educational Technology, 51(6), 2006–2033. https://doi.org/10.1111/bjet.13030
  • Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., … Williams, M. D. (2021). Artificial intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57. https://doi.org/10.1016/j.ijinfomgt.2019.08.002
  • Ejjami, R. (2024). Revolutionizing moroccan education with AI: A path to customized learning. International Journal For Multidisciplinary Research, 6(3), 1–32. https://doi.org/10.36948/ijfmr.2024.v06i03.19462
  • Emon, M. M. H., Khan, T., Rahman, M. A., & Siam, S. A. J. (2024). Factors influencing the usage of artificial intelligence among Bangladeshi professionals: Mediating role of attitude towards the technology. In 2024 IEEE International Conference on Computing, Applications and Systems (COMPAS), 1–7. IEEE. https://doi.org/10.1109/COMPAS60761.2024.10796110
  • Erbaşı, Z., Tural, B., & Çoşkuner, İ. (2023). The role and potential of artificial intelligence and gamification in education: The example of vakif participation bank. Orclever Proceedings of Research and Development, 3(1), 243–254. https://doi.org/10.56038/oprd.v3i1.329
  • Ertmer, P. A., Ottenbreit-Leftwich, A. T., Sadik, O., Sendurur, E., & Sendurur, P. (2012). Teacher beliefs and technology integration practices: A critical relationship. Computers & Education, 59(2), 423–435. https://doi.org/10.1016/j.compedu.2012.02.001
  • Fitria, T. N. (2021). QuillBot as an online tool: Students’ alternative in paraphrasing and rewriting of English writing. Englisia: Journal of Language, Education, and Humanities, 9(1), 183. https://doi.org/10.22373/ej.v9i1.10233
  • Gan, W., Mok, T. N., Chen, J., She, G., Zha, Z., Wang, H., … Zheng, X. (2023). Researching the application of virtual reality in medical education: One-year follow-up of a randomized trial. BMC Medical Education, 23(1), 3. https://doi.org/10.1186/s12909-022-03992-6
  • Gao, F., Qiu, J., Chen, L., Li, L., Ji, M., & Zhang, R. (2023). Effects of virtual reality simulation on medical students’ learning and motivation in human parasitology instruction: A quasi-experimental study. BMC Medical Education, 23(1), 630. https://doi.org/10.1186/s12909-023-04589-3
  • George, B., & Wooden, O. (2023). Managing the strategic transformation of higher education through artificial intelligence. Administrative Sciences, 13(9), 196. https://doi.org/10.3390/admsci13090196
  • Gkrimpizi, T., Peristeras, V., & Magnisalis, I. (2023). Classification of barriers to digital transformation in higher education institutions: Systematic literature review. Education Sciences, 13(7), 746. https://doi.org/10.3390/educsci13070746
  • Hosseini, S. (2023). Investigating the relationship between acceptance of artificial intelligence (AI) with intention to use: An evaluation of technology acceptance model (TAM). Research Journal of Management Reviews, 8(2), 49–56. https://doi.org/10.61186/rjmr.8.2.49
  • Irshad Hussain. (2020). Attitude of university students and teachers towards instructional role of artificial intelligence. International Journal of Distance Education and E-Learning, 5(2), 158–177. https://doi.org/10.36261/ijdeel.v5i2.1057
  • Karimi, H., & Khawaja, S. (2023). The impact of artificial intelligence on higher education in England. Creative Education, 14(12), 2405–2415. https://doi.org/10.4236/ce.2023.1412154
  • Kohnke, L., Moorhouse, B. L., & Zou, D. (2023). Exploring generative artificial intelligence preparedness among university language instructors: A case study. Computers and Education: Artificial Intelligence, 5, 100156. https://doi.org/10.1016/j.caeai.2023.100156
  • Liono, R. A., Amanda, N., Pratiwi, A., & Gunawan, A. A. S. (2021). A systematic literature review: Learning with visual by the help of augmented reality helps students learn better. Procedia Computer Science, 179, 144–152. https://doi.org/10.1016/j.procs.2020.12.019
  • Mohd Amir, R. I., Mohd, I. H., Saad, S., Abu Seman, S. A., & Tuan Besar, T. B. H. (2020). Perceived ease of use, perceived usefulness, and behavioral intention: The acceptance of crowdsourcing platform by using technology acceptance model (TAM). In Charting a Sustainable Future of ASEAN in Business and Social Sciences (pp. 403–410). https://doi.org/10.1007/978-981-15-3859-9_34
  • Pellas, N. (2023). The influence of sociodemographic factors on students’ attitudes toward AI-generated video content creation. Smart Learning Environments, 10(1), 57. https://doi.org/10.1186/s40561-023-00276-4
  • Qazi, S., Kadri, M. B., Naveed, M., Khawaja, B. A., Khan, S. Z., Alam, M. M., & Su’ud, M. M. (2024). AI-driven learning management systems: Modern developments, challenges and future trends during the age of ChatGPT. Computers, Materials & Continua, 80(2), 3289–3314. https://doi.org/10.32604/cmc.2024.048893
  • Rudro, R. A. M., Sohan, M. F. A. Al, & Nahar, A. (2024). Enhancing academic integrity for Bangladesh’s educational landscape. Bangladesh Journal of Bioethics, 15(2), 1–6. https://doi.org/10.62865/bjbio.v15i2.90
  • Saadé, R., & Bahli, B. (2005). The impact of cognitive absorption on perceived usefulness and perceived ease of use in on-line learning: An extension of the technology acceptance model. Information and Management, 42(2), 317–327. https://doi.org/10.1016/j.im.2003.12.013
  • Saidakhror, G. (2024). The impact of artificial intelligence on higher education and the economics of information technology. International Journal of Law and Policy, 2(3), 1–6. https://doi.org/10.59022/ijlp.125
  • Sajja, R., Sermet, Y., Cikmaz, M., Cwiertny, D., & Demir, I. (2024). Artificial intelligence-enabled intelligent assistant for personalized and adaptive learning in higher education. Information, 15(10), 596. https://doi.org/10.3390/info15100596
  • Sarwari, A. Q., & Mohd Adnan, H. (2024). The effectiveness of artificial intelligence (AI) on daily educational activities of undergraduates in a modern and diversified university environment. Advances in Mobile Learning Educational Research, 4(1), 927–930. https://doi.org/10.25082/amler.2024.01.004
  • Schmitt, A., Madison, R. D., Finkelmeier, R., & Howell, D. (2024). Attitudes of instructors toward the use and implications of artificial intelligence in online higher education. The Pinnacle: A Journal by Scholar-Practitioners, 2(3). https://doi.org/10.61643/c21550
  • Singh, S. V., & Hiran, K. K. (2022). The impact of AI on teaching and learning in higher education technology. Journal of Higher Education Theory and Practice, 12(13). https://doi.org/10.33423/jhetp.v22i13.5514
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Higher Education Transformation through AI-Based Learning Innovation: Faculty Members’ Perception, Challenges, and Adoption in Teaching and Assessment

Year 2025, Volume: 12 Issue: 6, 280 - 299, 01.11.2025
https://doi.org/10.17275/per.25.90.12.6

Abstract

The purpose of this study is to determine the AI-based learning tools used the most by lecturers in higher education and examine the factors affecting the acceptance of AI-based learning innovations in teaching and assessment through the Technology Acceptance Model (TAM). The present study utilized a correlational quantitative cross-sectional design. Data were collected from 300 lecturers using a structured questionnaire through Google Forms. Data was analysed using the Structural Equation Modeling (SEM) technique with a Partial Least Squares (PLS) approach. Key findings of the research indicate that NLP-based technologies such as ChatGPT, Grammarly and QuillBot, are the most adopted AI tools. Furthermore, the research indicates that Attitude Toward Using and Behavioral Intention to Use contribute significantly to the adoption of AI technologies. A positive attitude towards AI has a strong positive effect on the lecturers' intention-to-use these technologies, which remains an important direct predictor of actual teaching with such tools. Key factors affecting attitudes and perceived usefulness of AI from lecturers' perspectives include Perceived Ease of Use and availability of adequate support. Such integration of AI into teaching emphasizes the necessity of providing proper support for higher education staff to assist them in using the technology effectively, which in turn can lead to improved teaching practices and learning outcomes. More concretely, the implications of this work include higher education institutions emphasizing solutions to the challenges of AI adoption and spending time developing policies that will allow for efficient AI use in academic contexts.

References

  • Aghaziarati, A., Nejatifar, S., & Abedi, A. (2023). Artificial intelligence in education: Investigating teacher attitudes. AI and Tech in Behavioral and Social Sciences, 1(1), 35–42. https://doi.org/10.61838/kman.aitech.1.1.6
  • Ahidi Elisante Lukwaro, E., Kalegele, K., & G. Nyambo, D. (2024). A review on NLP techniques and associated challenges in extracting features from education data. International Journal of Computing and Digital Systems, 15(1), 961–979. https://doi.org/10.12785/ijcds/160170
  • Ajani, O. A., Gamede, B., & Matiyenga, T. C. (2024). Leveraging artificial intelligence to enhance teaching and learning in higher education: Promoting quality education and critical engagement. Journal of Pedagogical Sociology and Psychology, 7(1), 54–69. https://doi.org/https://doi.org/10.33902/jpsp.202528400
  • Algerafi, M. A. M., Zhou, Y., Alfadda, H., & Wijaya, T. T. (2023). Understanding the factors influencing higher education students’ intention to adopt artificial intelligence-based robots. IEEE Access, 11, 99752–99764. https://doi.org/10.1109/ACCESS.2023.3314499
  • Almelhes, S. A. (2023). A review of artificial intelligence adoption in second-language learning. Theory and Practice in Language Studies, 13(5), 1259–1269. https://doi.org/10.17507/tpls.1305.21
  • Alotaibi, N. S., & Alshehri, A. H. (2023). Prospers and obstacles in using artificial intelligence in Saudi Arabia higher education institutions—The potential of AI-based learning outcomes. Sustainability, 15(13), 10723. https://doi.org/10.3390/su151310723
  • Beans, H. (2022). Are we ready for online teaching and learning? Lecturers’ perception at one state university in Zimbabwe. International Academic Journal of Education and Literature, 3(3), 46–55. https://doi.org/10.47310/iajel.2022.v03i03.006
  • Chounta, I. A., Bardone, E., Raudsep, A., & Pedaste, M. (2022). Exploring teachers’ perceptions of artificial intelligence as a tool to support their practice in estonian K-12 education. International Journal of Artificial Intelligence in Education, 32(3), 725–755. https://doi.org/10.1007/s40593-021-00243-5
  • Chu, T. S., & Ashraf, M. (2025). Artificial intelligence in curriculum design: A data-driven approach to higher education innovation. Knowledge, 5(3), 14. https://doi.org/10.3390/knowledge5030014
  • Chugh, R., Turnbull, D., Cowling, M. A., Vanderburg, R., & Vanderburg, M. A. (2023). Implementing educational technology in higher education institutions: A review of technologies, stakeholder perceptions, frameworks and metrics. Education and Information Technologies, 28(12), 16403–16429. https://doi.org/10.1007/s10639-023-11846-x
  • Combéfis, S. (2022). Automated code assessment for education: Review, classification and perspectives on techniques and tools. Software, 1(1), 3–30. https://doi.org/10.3390/software1010002
  • Crompton, H., & Burke, D. (2023). Artificial intelligence in higher education: The state of the field. International Journal of Educational Technology in Higher Education, 20(1), 22. https://doi.org/10.1186/s41239-023-00392-8
  • Delcker, J., Heil, J., Ifenthaler, D., Seufert, S., & Spirgi, L. (2024). First-year students AI-competence as a predictor for intended and de facto use of AI-tools for supporting learning processes in higher education. International Journal of Educational Technology in Higher Education, 21(1), 18. https://doi.org/10.1186/s41239-024-00452-7
  • Dhara, S. K., Giri, A., Santra, A., & Chakrabarty, D. (2023). Measuring the behavioral intention toward the implementation of super artificial intelligence (super-AI) in healthcare sector: An empirical analysis with structural equation modeling (SEM). In International Conference on ICT for Sustainable Development, 463–473. https://doi.org/10.1007/978-981-99-4932-8_42
  • Di Natale, A. F., Repetto, C., Riva, G., & Villani, D. (2020). Immersive virtual reality in K-12 and higher education: A 10-year systematic review of empirical research. British Journal of Educational Technology, 51(6), 2006–2033. https://doi.org/10.1111/bjet.13030
  • Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., … Williams, M. D. (2021). Artificial intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57. https://doi.org/10.1016/j.ijinfomgt.2019.08.002
  • Ejjami, R. (2024). Revolutionizing moroccan education with AI: A path to customized learning. International Journal For Multidisciplinary Research, 6(3), 1–32. https://doi.org/10.36948/ijfmr.2024.v06i03.19462
  • Emon, M. M. H., Khan, T., Rahman, M. A., & Siam, S. A. J. (2024). Factors influencing the usage of artificial intelligence among Bangladeshi professionals: Mediating role of attitude towards the technology. In 2024 IEEE International Conference on Computing, Applications and Systems (COMPAS), 1–7. IEEE. https://doi.org/10.1109/COMPAS60761.2024.10796110
  • Erbaşı, Z., Tural, B., & Çoşkuner, İ. (2023). The role and potential of artificial intelligence and gamification in education: The example of vakif participation bank. Orclever Proceedings of Research and Development, 3(1), 243–254. https://doi.org/10.56038/oprd.v3i1.329
  • Ertmer, P. A., Ottenbreit-Leftwich, A. T., Sadik, O., Sendurur, E., & Sendurur, P. (2012). Teacher beliefs and technology integration practices: A critical relationship. Computers & Education, 59(2), 423–435. https://doi.org/10.1016/j.compedu.2012.02.001
  • Fitria, T. N. (2021). QuillBot as an online tool: Students’ alternative in paraphrasing and rewriting of English writing. Englisia: Journal of Language, Education, and Humanities, 9(1), 183. https://doi.org/10.22373/ej.v9i1.10233
  • Gan, W., Mok, T. N., Chen, J., She, G., Zha, Z., Wang, H., … Zheng, X. (2023). Researching the application of virtual reality in medical education: One-year follow-up of a randomized trial. BMC Medical Education, 23(1), 3. https://doi.org/10.1186/s12909-022-03992-6
  • Gao, F., Qiu, J., Chen, L., Li, L., Ji, M., & Zhang, R. (2023). Effects of virtual reality simulation on medical students’ learning and motivation in human parasitology instruction: A quasi-experimental study. BMC Medical Education, 23(1), 630. https://doi.org/10.1186/s12909-023-04589-3
  • George, B., & Wooden, O. (2023). Managing the strategic transformation of higher education through artificial intelligence. Administrative Sciences, 13(9), 196. https://doi.org/10.3390/admsci13090196
  • Gkrimpizi, T., Peristeras, V., & Magnisalis, I. (2023). Classification of barriers to digital transformation in higher education institutions: Systematic literature review. Education Sciences, 13(7), 746. https://doi.org/10.3390/educsci13070746
  • Hosseini, S. (2023). Investigating the relationship between acceptance of artificial intelligence (AI) with intention to use: An evaluation of technology acceptance model (TAM). Research Journal of Management Reviews, 8(2), 49–56. https://doi.org/10.61186/rjmr.8.2.49
  • Irshad Hussain. (2020). Attitude of university students and teachers towards instructional role of artificial intelligence. International Journal of Distance Education and E-Learning, 5(2), 158–177. https://doi.org/10.36261/ijdeel.v5i2.1057
  • Karimi, H., & Khawaja, S. (2023). The impact of artificial intelligence on higher education in England. Creative Education, 14(12), 2405–2415. https://doi.org/10.4236/ce.2023.1412154
  • Kohnke, L., Moorhouse, B. L., & Zou, D. (2023). Exploring generative artificial intelligence preparedness among university language instructors: A case study. Computers and Education: Artificial Intelligence, 5, 100156. https://doi.org/10.1016/j.caeai.2023.100156
  • Liono, R. A., Amanda, N., Pratiwi, A., & Gunawan, A. A. S. (2021). A systematic literature review: Learning with visual by the help of augmented reality helps students learn better. Procedia Computer Science, 179, 144–152. https://doi.org/10.1016/j.procs.2020.12.019
  • Mohd Amir, R. I., Mohd, I. H., Saad, S., Abu Seman, S. A., & Tuan Besar, T. B. H. (2020). Perceived ease of use, perceived usefulness, and behavioral intention: The acceptance of crowdsourcing platform by using technology acceptance model (TAM). In Charting a Sustainable Future of ASEAN in Business and Social Sciences (pp. 403–410). https://doi.org/10.1007/978-981-15-3859-9_34
  • Pellas, N. (2023). The influence of sociodemographic factors on students’ attitudes toward AI-generated video content creation. Smart Learning Environments, 10(1), 57. https://doi.org/10.1186/s40561-023-00276-4
  • Qazi, S., Kadri, M. B., Naveed, M., Khawaja, B. A., Khan, S. Z., Alam, M. M., & Su’ud, M. M. (2024). AI-driven learning management systems: Modern developments, challenges and future trends during the age of ChatGPT. Computers, Materials & Continua, 80(2), 3289–3314. https://doi.org/10.32604/cmc.2024.048893
  • Rudro, R. A. M., Sohan, M. F. A. Al, & Nahar, A. (2024). Enhancing academic integrity for Bangladesh’s educational landscape. Bangladesh Journal of Bioethics, 15(2), 1–6. https://doi.org/10.62865/bjbio.v15i2.90
  • Saadé, R., & Bahli, B. (2005). The impact of cognitive absorption on perceived usefulness and perceived ease of use in on-line learning: An extension of the technology acceptance model. Information and Management, 42(2), 317–327. https://doi.org/10.1016/j.im.2003.12.013
  • Saidakhror, G. (2024). The impact of artificial intelligence on higher education and the economics of information technology. International Journal of Law and Policy, 2(3), 1–6. https://doi.org/10.59022/ijlp.125
  • Sajja, R., Sermet, Y., Cikmaz, M., Cwiertny, D., & Demir, I. (2024). Artificial intelligence-enabled intelligent assistant for personalized and adaptive learning in higher education. Information, 15(10), 596. https://doi.org/10.3390/info15100596
  • Sarwari, A. Q., & Mohd Adnan, H. (2024). The effectiveness of artificial intelligence (AI) on daily educational activities of undergraduates in a modern and diversified university environment. Advances in Mobile Learning Educational Research, 4(1), 927–930. https://doi.org/10.25082/amler.2024.01.004
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There are 53 citations in total.

Details

Primary Language English
Subjects Education Management, Higher Education Management
Journal Section Research Articles
Authors

Sarlota Singerin 0000-0001-7526-5036

Evania Yafie 0000-0001-7731-8285

Ade Nugroho 0000-0002-4160-616X

Ajeng Putri Pratiwi 0009-0008-1222-8252

Andrianus Krobo 0000-0001-9794-3475

Nancy Marhadi 0009-0000-1037-9075

Early Pub Date November 4, 2025
Publication Date November 1, 2025
Submission Date March 10, 2025
Acceptance Date August 14, 2025
Published in Issue Year 2025 Volume: 12 Issue: 6

Cite

APA Singerin, S., Yafie, E., Nugroho, A., … Pratiwi, A. P. (2025). Higher Education Transformation through AI-Based Learning Innovation: Faculty Members’ Perception, Challenges, and Adoption in Teaching and Assessment. Participatory Educational Research, 12(6), 280-299. https://doi.org/10.17275/per.25.90.12.6