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Sürdürülebilir Tüketim Davranışına Yönelik Tutumun Bilişsel, Duyuşsal ve Davranışsal Bileşenleri: Kavramsal Bir Çalışma

Year 2023, , 699 - 716, 30.06.2023
https://doi.org/10.47097/piar.1307437

Abstract

Çevre konusunda artan kaygılar ve hassasiyet son yıllarda sürdürülebilir tüketim kavramının uygulamada ve akademik alanda sıkça ele alınan bir konu olmasına yol açmıştır. Konu farklı açılardan ele alınsa da özellikle sürdürülebilir tüketime yönelik farkındalık, tutum ve sürdürülebilir tüketim davranışı gittikçe daha fazla ilgi gören başlıklar olmaktadır. Bu çalışmada sürdürülebilir tüketim davranışı tutum boyutuyla ele alınmıştır. Bu bağlamda sürdürülebilir tüketim davranışını oluşturan tutumu incelemeye yönelik teorilerden Zihin Kuramı ve bu kuram çerçevesinde geliştirilen teorilerle ilgili bilgilere yer verilmiştir. Bunlardan üç öğeli tutum modelinin sürdürülebilir tüketim davranışını anlamaya yönelik olarak nasıl kullanıldığı alanyazından örneklerle incelenmiş, bu uygulamaların sürdürülebilir tüketim davranışını anlama hususunda yeterlilikleri tartışılmıştır.

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Cognitive, Affective and Conative Domains of Attitude for Sustainable Consumption Behavior: A Conceptual Study

Year 2023, , 699 - 716, 30.06.2023
https://doi.org/10.47097/piar.1307437

Abstract

Increasing concerns and sensitivity about the environment have led sustainable consumption to be a frequently discussed concept in practice and in the academic field in recent years. Although the subject is handled from different aspect, awareness, attitude, and sustainable consumption behavior are the topics that attract more and more attention. In this study, sustainable consumption behavior is discussed in terms of attitude. In this context, Theory of Mind and the models developed within the framework of this theory are discussed. How the trilogy of mind model is used to understand sustainable consumption behavior is examined with examples from the literature, and the adequacy of these practices in understanding sustainable consumption behavior is discussed.

References

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  • Amiri, S., & Rezaee, B. (2023). Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry). Consumer Behavior Studies Journal, 4-4.
  • Anucha, V. C. (2017). Attıtudes Of Nigerian Consumers Towards Sustainable Consumption In The South-South Regıon. International Journal of Marketing Research and Management, Volume 7, Number 3, 11-24.
  • Asiegbu, I. F., Powei, D. M., & Iruka, C. H. (2012). Consumer attitude: Some reflections on its concept, trilogy, relationship with consumer behavior, and marketing implications. European Journal of Business and Management, 4(13), 38-50.
  • Augustin, J. L. P. M., & Liaw, S. Y. (2020). Exploring the relationship between perceived big data advantages and online consumers’ behavior: An extended hierarchy of effects model. International Business Research, 13(6), 1-73.
  • Banytė, J., Šalčiuvienė, L., Dovalienė, A., Piligrimienė, Ž., & Sroka, W. (2020). Sustainable consumption behavior at home and in the workplace: Avenues for innovative solutions. Sustainability, 12(16), 6564
  • Barry, T. E., & Howard, D. J. (1990). A review and critique of the hierarchy of effects in advertising. International Journal of advertising, 9(2), 98-111.
  • Biswas, A. (2017). A consumption value-gap analysis for sustainable consumption. Environmental Science and Pollution Research, 24(8), 7714-7725.
  • Chawla, L. (1998). Significant life experiences revisited: A review of research on sources of environmental sensitivity. The Journal of environmental education, 29(3), 11-21.
  • Chekima, B., Chekima, S., Syed Khalid Wafa, S. A. W., Igau, O. A., & Sondoh Jr, S. L. (2016). Sustainable consumption: the effects of knowledge, cultural values, environmental advertising, and demographics. International Journal of Sustainable Development & World Ecology, 23(2), 210-220.
  • Cheng, T. M., & Wu, H. C. (2015). How do environmental knowledge, environmental sensitivity, and place attachment affect environmentally responsible behavior? An integrated approach for sustainable island tourism. Journal of Sustainable tourism, 23(4), 557-576.
  • Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N., & Zhao, A. L. (2015). Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity. Journal of Marketing Management, 31(13-14), 1472-1502.
  • ElHaffar, G., Durif, F., & Dubé, L. (2020). Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions. Journal of cleaner production, 275, 122556.
  • Galbreth, M. R., & Ghosh, B. (2013). Competition and sustainability: The impact of consumer awareness. Decision Sciences, 44(1), 127-159.
  • Gallagher, H. L., & Frith, C. D. (2003). Functional imaging of ‘theory of mind’. Trends in cognitive sciences, 7(2), 77-83.
  • Geiger, S. M., Grossman, P., & Schrader, U. (2019). Mindfulness and sustainability: Correlation or causation?. Current Opinion in Psychology, 28, 23-27.
  • Geng, D., Liu, J., & Zhu, Q. (2017). Motivating sustainable consumption among Chinese adolescents: An empirical examination. Journal of Cleaner Production, 141, 315-322.
  • Hamid, S., Ijab, M. T., Sulaiman, H., Md. Anwar, R., & Norman, A. A. (2017). Social media for environmental sustainability awareness in higher education. International Journal of Sustainability in Higher Education, 18(4), 474-491.
  • Haron, S. A., Paim, L., & Yahaya, N. (2005). Towards sustainable consumption: an examination of environmental knowledge among Malaysians. International Journal of Consumer Studies, 29(5), 426-436.
  • Hilgard, E, R. (1980), “The trilogy of mind: Cognition, affect, and conation”, Journal of the history of the behavioral science, Vol. 16, pp. 107-117.
  • Hornibrook, S., May, C., & Fearne, A. (2015). Sustainable development and the consumer: Exploring the role of carbon labelling in retail supply chains. Business Strategy and the Environment, 24(4), 266-276.
  • İnci, B. ve Ergen, A. (2019). Bilinçli farkındalığın (mindfulness) sürdürülebilir tüketim bağlamında incelenmesi. PPAD Pazarlama Kongresi Bildiri Kitabı, 1(4), 546-567.
  • Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic management review, 3(1-2), 128-143.
  • Karaca, Ş. (2018). Duygusal ve bilişsel güdülerin sürdürülebilir giysi tüketim davranışı üzerindeki etkisini incelemeye yönelik bir çalışma. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (40), 254-268.
  • Kaur, B., & Sharma, R. R. (2022). Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling. International Journal of Internet Marketing and Advertising, 17(3-4), 353-369.
  • Kirmani, M. D., & Khan, M. N. (2016). Green consumerism: a review of extant literature. Pacific Business Review International, 1(2), 48-59.
  • Köse, Ş. G., ve Aydin, K. (2020). Sürdürülebilir moda perakendeciliği: Tüketici algıları üzerine bir araştırma. Istanbul Business Research, 49(1), 86-116.
  • Lavidge, R. J., & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of marketing, 25(6), 59-62.
  • Leary, R. B., Vann, R. J., Mittelstaedt, J. D., Murphy, P. E., & Sherry Jr, J. F. (2014). Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption. Journal of Business Research, 67(9), 1953-1958.
  • Lee, H., Song,H., Lee, C. Reisinger, Y. (2019) Formation of festival visitors’ environmentally friendly attitudes: cognitive, affective, and conative components, Current Issues in Tourism, 22:2, 142-146.
  • Lee, K. (2014). Predictors of sustainable consumption among young educated consumers in Hong Kong. Journal of International Consumer Marketing, 26(3), 217-238.
  • Leiserowitz, A. A., Kates, R. W., & Parris, T. M. (2005). Do global attitudes and behaviors support sustainable development?. Environment: Science and Policy for Sustainable Development, 47(9), 22-38.
  • Lorek, S., & Fuchs, D. (2013). Strong sustainable consumption governance–precondition for a degrowth path?. Journal of cleaner production, 38, 36-43.
  • Lourenço, F., Jones, O., & Jayawarna, D. (2013). Promoting sustainable development: The role of entrepreneurship education. International Small Business Journal, 31(8), 841-865.
  • Margaça, C., Hernandez Sanchez, B., & Sánchez-García, J. C. (2022). University students involved in a sustainable world: assessing sustainable consumption in Spain. International Journal of Sustainability in Higher Education, 23(5), 981-1000.
  • Marques, C.P. & Almeida, D. (2013). A Path Model of Attitudinal Antecedents of Green Purchase Behaviour, Economics & Sociology, 6 (2), 135-144.
  • Mayer, J. D., Chabot, H. F., & Carlsmith, K. M. (1997). Conation, affect, and cognition in personality. In Advances in psychology (Vol. 124, pp. 31-63). North-Holland.
  • Mayer, J. D. (2001). Primary divisions of personality and their scientific contributions: From the trilogy‐of‐mind to the systems set. Journal for the Theory of Social Behaviour, 31(4), 449-477.
  • Mihart, C. (2012). Modelling the influence of integrated marketing communication on consumer behaviour: an approach based on hierarchy of effects concept. Procedia-Social and Behavioral Sciences, 62, 975-980.
  • Minton, E. A., Spielmann, N., Kahle, L. R., & Kim, C. H. (2018). The subjective norms of sustainable consumption: A cross-cultural exploration. Journal of Business Research, 82, 400-408.
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There are 81 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Review Articles
Authors

Nevin Kortunay 0000-0003-1402-1446

Publication Date June 30, 2023
Published in Issue Year 2023

Cite

APA Kortunay, N. (2023). Sürdürülebilir Tüketim Davranışına Yönelik Tutumun Bilişsel, Duyuşsal ve Davranışsal Bileşenleri: Kavramsal Bir Çalışma. Pamukkale Üniversitesi İşletme Araştırmaları Dergisi, 10(2), 699-716. https://doi.org/10.47097/piar.1307437

Pamukkale Üniversitesi İşletme Araştırmaları Dergisinde yayınlanmış makalelerin telif hakları Creative Commons Atıf-Gayriticari 4.0 Uluslararası Lisansı (CC BY-NC-ND 4.0) kapsamındadır.

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