Sürdürülebilir Tüketim Davranışına Yönelik Tutumun Bilişsel, Duyuşsal ve Davranışsal Bileşenleri: Kavramsal Bir Çalışma

Abstract

Çevre konusunda artan kaygılar ve hassasiyet son yıllarda sürdürülebilir tüketim kavramının uygulamada ve akademik alanda sıkça ele alınan bir konu olmasına yol açmıştır. Konu farklı açılardan ele alınsa da özellikle sürdürülebilir tüketime yönelik farkındalık, tutum ve sürdürülebilir tüketim davranışı gittikçe daha fazla ilgi gören başlıklar olmaktadır. Bu çalışmada sürdürülebilir tüketim davranışı tutum boyutuyla ele alınmıştır. Bu bağlamda sürdürülebilir tüketim davranışını oluşturan tutumu incelemeye yönelik teorilerden Zihin Kuramı ve bu kuram çerçevesinde geliştirilen teorilerle ilgili bilgilere yer verilmiştir. Bunlardan üç öğeli tutum modelinin sürdürülebilir tüketim davranışını anlamaya yönelik olarak nasıl kullanıldığı alanyazından örneklerle incelenmiş, bu uygulamaların sürdürülebilir tüketim davranışını anlama hususunda yeterlilikleri tartışılmıştır.

Keywords

• Sürdürülebilir Tüketim Davranışı
• Tutum
• Bilişsel Bileşen
• Duyuşsal Bileşen
• Davranışsal Bileşen.

Cognitive, Affective and Conative Domains of Attitude for Sustainable Consumption Behavior: A Conceptual Study

Abstract

Increasing concerns and sensitivity about the environment have led sustainable consumption to be a frequently discussed concept in practice and in the academic field in recent years. Although the subject is handled from different aspect, awareness, attitude, and sustainable consumption behavior are the topics that attract more and more attention. In this study, sustainable consumption behavior is discussed in terms of attitude. In this context, Theory of Mind and the models developed within the framework of this theory are discussed. How the trilogy of mind model is used to understand sustainable consumption behavior is examined with examples from the literature, and the adequacy of these practices in understanding sustainable consumption behavior is discussed.

Keywords

• Sustainable Consumption Behavior
• Attitude
• Cognitive Domain
• Affective Domain
• Conative Domain.

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