Kusurlu Ürün Krizi Ve Ürün Geri Çağırma Literatürü Üzerine Kavramsal Bir İnceleme

Yıl 2021, Cilt: 14 Sayı: 3, 512 - 550, 28.09.2021

Fuat Erol , F. Zeynep Özata

Öz

Kalite ve iş süreçlerindeki gelişmelere rağmen yakın geçmişte yaşanan pek çok olay göstermiştir ki, kusurlu ürün krizleri ve bu krizlere bağlı olarak gerçekleştirilen ürün geri çağırmalar hem tüketicileri hem de firma ve paydaşlarını etkileyen karmaşık süreçleri beraberinde getirmektedir. Her bir krizin kendine özgü olması, bağlamının birbirinden farklılaşması ve araştırma yaklaşımlarındaki farklılıklar nedeniyle alanda çok sayıda çalışma bulunmaktadır. Bu durum bir yandan konuya ilişkin bilginin derinleşmesine katkı sağlarken aynı zamanda alan yazının oldukça yoğun ve karmaşık hale gelmesine de yol açmaktadır. Diğer yandan, kusurlu ürün krizleri üzerine yapılan çalışmaların ağırlıklı olarak gelişmiş ülkelerde yoğunlaştığı, Türkiye gibi gelişmekte olan ülkelerde ise konuya ilginin yeni yeni artmaya başladığı görülmektedir. Bu çalışma, Türkiye’den araştırmacıların bu konuya ilgilerini çekebilmek ve alanda yapılacak yeni çalışmaları teşvik edebilmek için alana ilişkin temel kavram ve süreçleri açıklamayı, alanda yapılan çalışmaları sistematik biçimde sunmayı ve gelecekte yapılabilecek araştırmalar için öneriler getirmeyi amaçlamaktadır. Bu kapsamda öncelikle temel kavram ve süreçler açıklanmış, sonrasında alanda yapılmış çalışmalar sunulmuş ve gelecek çalışmalar için öneriler getirilmiştir.

Anahtar Kelimeler

Kusurlu ürün krizi, ürün geri çağırma, kriz tepki stratejisi

Destekleyen Kurum

Anadolu Üniversitesi Bilimsel Araştırma Projeleri Komisyonu

Proje Numarası

1908E140

A Conceptual Review on Product-Harm Crisis and Product Recall Literature

Öz

Despite the developments in quality and business processes, many recent incidents have shown that product-harm crises and product recall based on these crises have brought along complex processes affecting both consumers and the company and its stakeholders. There are many studies in the field due to the unique nature of each crisis, the differentiation of its context, and the differences in research approaches. While this situation contributes to the deepening of the knowledge on the subject, it also causes the related literature to become quite intense and complex. On the other hand, studies focusing on the product-harm crisis are mainly concentrated on developed countries while the interest in the subject has just been increasing recently in developing countries such as Turkey. Therefore, this study aims to explain the basic concepts and processes, present the studies in the field systematically, and make suggestions for future researches to attract researchers from Turkey to encourage new studies in the field. In this context, firstly the basic concepts and processes have been explained, then the studies in the field have been presented and suggestions for future studies have been made.

Anahtar Kelimeler

Product-harm crisis, product recall, crisis response strategy

Proje Numarası

1908E140

Kaynakça

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