e-ISSN: 2547-9601

PUBLISHER: PAZARLAMA VE PAZARLAMA ARAŞTIRMALARI DERNEĞI

Publication Model: Periodical Publication (January - May - September)

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TR Dizin

Volume 14 , Number 3

Sep 28, 2021

8 Article

Research Article

Research Article The Effects of Negative Emotions and Corporate Reputation on Alternative Voice Complaint Behavior of Bank Customers

Pınar Başgöze ^* , Öznur Özkan Tektaş

September 28, 2021 Page 427-452

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Research Article Transfer Edilen Ritüel İle Tüketici Tutumu Ve Satın Alma Davranışları Arasındaki İlişki: Kara Cuma Örneği

Aycan Duran Tekoğlu ^* , Zeliha Eser

September 28, 2021 Page 453-491

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Research Article Review of Digital Marketing Literature by Bibliometric and Visualization Analysis

Davut Karaman ^* , Özge Aykın

September 28, 2021 Page 493-510

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Research Article Perakendecilik Sektörü Özürlü Tüketicileri Görüyor Mu?

Meftune Özbakır Umut ^* , Meltem Nurtanış Velioğlu , Oya Eru

September 28, 2021 Page 551-578

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Research Article Benlik Uyuşmazlığı Teorisinin Tüketicilerin Online Satın Alma Davranışına Yansımaları

Nihan Tomris Küçün ^* , Hazal Duman Alptekin , Canberk Çetin , Sertaç Eroğlu

September 28, 2021 Page 579-604

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Research Article A Research on Consumer Online Purchasing Intentions in the Pandemic Disease Period

Abdullah Ballı

September 28, 2021 Page 605-642

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Research Article Consumer Engagement on Social Media: Its Dynamics and Impact on Box Office Sales

Feray Adıgüzel ^*

September 28, 2021 Page 643-668

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Review

Review Kusurlu Ürün Krizi Ve Ürün Geri Çağırma Literatürü Üzerine Kavramsal Bir İnceleme

Fuat Erol ^* , F. Zeynep Özata

September 28, 2021 Page 512-550

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