Meftune Özbakır Umut Assoc. Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Publication 16 Review 33 CrossRef Cited 25 TR Dizin Cited 6

16 Publication

33 Review

25 CrossRef Cited

6 TR Dizin Cited

0000-0001-7619-302X

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Summary
Publications
Peer Review
Cited

Research Fields

Social Responsibility Projects Non-Profit Marketing Ecology, Sustainability and Energy Social Marketing Marketing Corporate Social Responsibility in Management Sosyal pazarlama; sürdürülebilir pazarlama; kurumsal sosyal sorumluluk; kurumsal sürdürülebilirlik

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

A Quantitative Research to Identify Consumers Who Make Showrooming

Authors: Meftune Özbakır Umut , Tuğçe Üner

Published: 2022 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.959083

CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1084

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CITED

3

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1084

TOTAL DOWNLOAD COUNT

SPİRİTÜEL PAZARLAMANIN REKLÂMDAKİ AYAK SESLERİ

Authors: Meltem Nurtanış Velioğlu, Meftune Özbakır Umut , Süreyya Karsu, Dilşad Çoknaz

Published: 2018 , Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

DOI: -

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1135

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2

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1135

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Examining the Relationship Between Digital Literacy Levels and Online Purchase Intentions of Generation X, Y, and Z Consumers

Authors: Meftune Özbakır Umut

Published: 2024 , Journal of Current Marketing Approaches and Research

DOI: 10.54439/gupayad.1495730

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2200

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2200

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ONLINE SHOPPING EXPERIENCES OF ACTIVE SENIORS AGED 65 AND OVER

Authors: Süreyya Karsu , Dilşad Çoknaz , Hande Tasa , Meftune Özbakır Umut , Meltem Nurtanış Velioğlu

Published: 2025 , Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi

DOI: 10.70506/eisrcdergi.1711959

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2639

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Marka Mirası Kavramı ve Hizmetlerde Marka Mirasına Yönelik Bir Ölçek Değerlendirmesi

Authors: Sertaç Çifci , Meltem Nurtanış Velioğlu , Meftune Özbakır Umut

Published: 2014 , Anadolu Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.18037/ausbd.44285

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2906

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2906

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Publications

THE COST OF BEING A WOMAN “PINK TAX”: CONSUMER PERCEPTIONS AND RESPONSES BASED ON GENDER

Authors: Meftune Özbakır Umut , Sibel Yıldız Çankaya , Ecem Koç Mata

Published: 2026 ,

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 390

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390

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Online Shopping Scale Development for Aged 65+ Consumers

Authors: Meftune Özbakır Umut , Meltem Nurtanış Velioğlu , Dilşad Çoknaz , Süreyya Karsu , Hande Tasa

Published: 2025 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

DOI: 10.30798/makuiibf.1675845

FAVORITE 1 TOTAL DOWNLOAD COUNT 1698

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1698

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The Moderating Role of Close Support Between Online Purchase Intention and Behavior in Senior Adults

Authors: Hande Tasa , Meftune Özbakır Umut , Dilşad Çoknaz , Meltem Nurtanış Velioğlu , Süreyya Karsu

Published: 2025 , Romaya Journal

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 588

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588

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ONLINE SHOPPING EXPERIENCES OF ACTIVE SENIORS AGED 65 AND OVER

Authors: Süreyya Karsu , Dilşad Çoknaz , Hande Tasa , Meftune Özbakır Umut , Meltem Nurtanış Velioğlu

Published: 2025 , Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi

DOI: 10.70506/eisrcdergi.1711959

FAVORITE 1 TOTAL DOWNLOAD COUNT 2639

1

FAVORITE

2639

TOTAL DOWNLOAD COUNT

Examining the Relationship Between Digital Literacy Levels and Online Purchase Intentions of Generation X, Y, and Z Consumers

Authors: Meftune Özbakır Umut

Published: 2024 , Journal of Current Marketing Approaches and Research

DOI: 10.54439/gupayad.1495730

FAVORITE 2 TOTAL DOWNLOAD COUNT 2200

2

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2200

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A Delphi Methodology for Determining Features for Circular Economy Implementation in Firms

Authors: Sibel Yıldız Çankaya , Meftune Özbakır Umut

Published: 2023 , Journal of Productivity

DOI: 10.51551/verimlilik.1103188

FAVORITE 0 TOTAL DOWNLOAD COUNT 1921

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1921

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A Quantitative Research to Identify Consumers Who Make Showrooming

Authors: Meftune Özbakır Umut , Tuğçe Üner

Published: 2022 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.959083

FAVORITE 3 TOTAL DOWNLOAD COUNT 1084

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1084

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Does The Retailers Sight The Disableds?

Authors: Meftune Özbakır Umut , Meltem Nurtanış Velioğlu, Oya Eru

Published: 2021 ,

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1167

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1167

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MUKHTAR’S MARKETING COMMUNICATION TOOL: THE ELECTION POSTERS

Authors: Meftune Özbakır Umut

Published: 2021 , International Journal of Management Economics and Business

DOI: 10.17130/ijmeb.799372

FAVORITE 0 TOTAL DOWNLOAD COUNT 3684

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3684

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EBEVEYNLERİN ÇEVRİM İÇİ RİSK VE ÇEVRİM İÇİ FAYDA ALGILARININ TEKRAR SATIN ALMAYA ETKİSİ

Authors: Meftune Özbakır Umut , Şükran Karaca

Published: 2021 , The International Journal of Economic and Social Research

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 771

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771

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Adaptation of Turkish Brands to the Debranding Strategy

Authors: Meftune Özbakır Umut

Published: 2019 , Galatasaray University Journal of Communication

DOI: 10.16878/gsuilet.638282

FAVORITE 0 TOTAL DOWNLOAD COUNT 3427

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3427

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SPİRİTÜEL PAZARLAMANIN REKLÂMDAKİ AYAK SESLERİ

Authors: Meltem Nurtanış Velioğlu, Meftune Özbakır Umut , Süreyya Karsu, Dilşad Çoknaz

Published: 2018 , Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

DOI: -

FAVORITE 2 TOTAL DOWNLOAD COUNT 1135

2

FAVORITE

1135

TOTAL DOWNLOAD COUNT

Sosyal Pazarlamada Hazır Kitleyi Bulmak ve Haritalamak: Baby Boomers’larda Fiziksel Aktiviteye Yönelik Araştırma

Authors: Dilşad Çoknaz, Meftune Özbakır Umut , Meltem Nurtanış Velioğlu

Published: 2016 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.17494/ogusbd.282005

FAVORITE 0 TOTAL DOWNLOAD COUNT 1933

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1933

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Çöpten Geri Dönüşüme Giden Yolda Sürdürülebilir Tüketiciler

Authors: Araş. Gör. Meftune Özbakır Umut , Yrd. Doç. Dr. Yusuf Topuz , Prof. Dr. Meltem Nurtanış Velioğlu

Published: 2015 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.18026/cbusos.68623

FAVORITE 0 TOTAL DOWNLOAD COUNT 14765

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14765

TOTAL DOWNLOAD COUNT

Marka Mirası Kavramı ve Hizmetlerde Marka Mirasına Yönelik Bir Ölçek Değerlendirmesi

Authors: Sertaç Çifci , Meltem Nurtanış Velioğlu , Meftune Özbakır Umut

Published: 2014 , Anadolu Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.18037/ausbd.44285

FAVORITE 1 TOTAL DOWNLOAD COUNT 2906

1

FAVORITE

2906

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A TRIP OVER PRECONSCIOUSNESS TO POSTCONSCIOUSNESS: A MIXED RESEARCH ON UNIVERSITY STUDENTS TO ACQUIRE READING HABITS

Authors: Meltem Nurtaniş Velioğlu, Süreyya Karsu, Sertaç Çifci, Pınar Ayranci Işıkhan, Meftune Özbakir Umut

Published: 2013 , Electronic Journal of Social Sciences

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 12085

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Articles published in

Anadolu Üniversitesi Sosyal Bilimler Dergisi

Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Electronic Journal of Social Sciences

Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi

Galatasaray University Journal of Communication

International Journal of Management Economics and Business

Journal of Current Marketing Approaches and Research

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

Journal of Productivity

Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi

Romaya Journal

Süleyman Demirel University Visionary Journal

The International Journal of Economic and Social Research

Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi

Reviews

Abant Sosyal Bilimler Dergisi

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Anadolu Üniversitesi Sosyal Bilimler Dergisi

Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Duzce University Journal of Social Sciences

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Erciyes University Journal of Social Sciences Institute

EUropean Journal of Managerial Research (EUJMR)

Gazi Journal of Economics and Business

İzmir Journal of Economics

Journal of Current Marketing Approaches and Research

Journal of Suleyman Demirel University Institute of Social Sciences

Journal of Tourism Leisure and Hospitality

Kayseri University Journal of Social Sciences

Optimum Journal of Economics and Management Sciences

Pazarlama İçgörüsü Üzerine Çalışmalar

Sivas Interdisipliner Turizm Araştırmaları Dergisi

The International Journal of Economic and Social Research

The Journal of Business Science

Ufuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publications

A Delphi Methodology for Determining Features for Circular Economy Implementation in Firms

Authors: Sibel Yıldız Çankaya , Meftune Özbakır Umut

Published: 2023 , Journal of Productivity

DOI: 10.51551/verimlilik.1103188

CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1921

2

CITED

0

FAVORITE

1921

TOTAL DOWNLOAD COUNT

A Quantitative Research to Identify Consumers Who Make Showrooming

Authors: Meftune Özbakır Umut , Tuğçe Üner

Published: 2022 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.959083

CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1084

1

CITED

3

FAVORITE

1084

TOTAL DOWNLOAD COUNT

MUKHTAR’S MARKETING COMMUNICATION TOOL: THE ELECTION POSTERS

Authors: Meftune Özbakır Umut

Published: 2021 , International Journal of Management Economics and Business

DOI: 10.17130/ijmeb.799372

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 3684

1

CITED

0

FAVORITE

3684

TOTAL DOWNLOAD COUNT

Adaptation of Turkish Brands to the Debranding Strategy

Authors: Meftune Özbakır Umut

Published: 2019 , Galatasaray University Journal of Communication

DOI: 10.16878/gsuilet.638282

CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 3427

2

CITED

0

FAVORITE

3427

TOTAL DOWNLOAD COUNT

Sosyal Pazarlamada Hazır Kitleyi Bulmak ve Haritalamak: Baby Boomers’larda Fiziksel Aktiviteye Yönelik Araştırma

Authors: Dilşad Çoknaz, Meftune Özbakır Umut , Meltem Nurtanış Velioğlu

Published: 2016 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.17494/ogusbd.282005

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1933

1

CITED

0

FAVORITE

1933

TOTAL DOWNLOAD COUNT

Çöpten Geri Dönüşüme Giden Yolda Sürdürülebilir Tüketiciler

Authors: Araş. Gör. Meftune Özbakır Umut , Yrd. Doç. Dr. Yusuf Topuz , Prof. Dr. Meltem Nurtanış Velioğlu

Published: 2015 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.18026/cbusos.68623

CITED 18 FAVORITE 0 TOTAL DOWNLOAD COUNT 14765

18

CITED

0

FAVORITE

14765

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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Version: 260826.8e7f66ffa · 26.08.2026