Meftune Özbakır Umut profile image
Meftune Özbakır Umut Assoc. Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 16 Review 32 CrossRef Cited 24 TR Dizin Cited 6
16 Publication
32 Review
24 CrossRef Cited
6 TR Dizin Cited
0000-0001-7619-302X

Research Fields

Social Responsibility Projects Non-Profit Marketing Ecology, Sustainability and Energy Social Marketing Marketing Corporate Social Responsibility in Management Sosyal pazarlama; sürdürülebilir pazarlama; kurumsal sosyal sorumluluk; kurumsal sürdürülebilirlik

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

A Quantitative Research to Identify Consumers Who Make Showrooming
Authors: Meftune Özbakır Umut , Tuğçe Üner
Published: 2022 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.959083
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1041

1

3

1041

SPİRİTÜEL PAZARLAMANIN REKLÂMDAKİ AYAK SESLERİ
Authors: Meltem Nurtanış Velioğlu, Meftune Özbakır Umut , Süreyya Karsu, Dilşad Çoknaz
Published: 2018 , Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1109

0

2

1109

Examining the Relationship Between Digital Literacy Levels and Online Purchase Intentions of Generation X, Y, and Z Consumers
Authors: Meftune Özbakır Umut
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1495730
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2131

0

2

2131

ONLINE SHOPPING EXPERIENCES OF ACTIVE SENIORS AGED 65 AND OVER
Authors: Süreyya Karsu , Dilşad Çoknaz , Hande Tasa , Meftune Özbakır Umut , Meltem Nurtanış Velioğlu
Published: 2025 , Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi
DOI: 10.70506/eisrcdergi.1711959
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2510

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1

2510

Marka Mirası Kavramı ve Hizmetlerde Marka Mirasına Yönelik Bir Ölçek Değerlendirmesi
Authors: Sertaç Çifci , Meltem Nurtanış Velioğlu , Meftune Özbakır Umut
Published: 2014 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.44285
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2847

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1

2847

Publications

THE COST OF BEING A WOMAN “PINK TAX”: CONSUMER PERCEPTIONS AND RESPONSES BASED ON GENDER
Authors: Meftune Özbakır Umut , Sibel Yıldız Çankaya , Ecem Koç Mata
Published: 2026 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 283

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283

Online Shopping Scale Development for Aged 65+ Consumers
Authors: Meftune Özbakır Umut , Meltem Nurtanış Velioğlu , Dilşad Çoknaz , Süreyya Karsu , Hande Tasa
Published: 2025 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1675845
FAVORITE 1 TOTAL DOWNLOAD COUNT 1474

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1474

The Moderating Role of Close Support Between Online Purchase Intention and Behavior in Senior Adults
Authors: Hande Tasa , Meftune Özbakır Umut , Dilşad Çoknaz , Meltem Nurtanış Velioğlu , Süreyya Karsu
Published: 2025 , Romaya Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 533

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533

ONLINE SHOPPING EXPERIENCES OF ACTIVE SENIORS AGED 65 AND OVER
Authors: Süreyya Karsu , Dilşad Çoknaz , Hande Tasa , Meftune Özbakır Umut , Meltem Nurtanış Velioğlu
Published: 2025 , Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi
DOI: 10.70506/eisrcdergi.1711959
FAVORITE 1 TOTAL DOWNLOAD COUNT 2510

1

2510

Examining the Relationship Between Digital Literacy Levels and Online Purchase Intentions of Generation X, Y, and Z Consumers
Authors: Meftune Özbakır Umut
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1495730
FAVORITE 2 TOTAL DOWNLOAD COUNT 2131

2

2131

A Delphi Methodology for Determining Features for Circular Economy Implementation in Firms
Authors: Sibel Yıldız Çankaya , Meftune Özbakır Umut
Published: 2023 , Journal of Productivity
DOI: 10.51551/verimlilik.1103188
FAVORITE 0 TOTAL DOWNLOAD COUNT 1876

0

1876

A Quantitative Research to Identify Consumers Who Make Showrooming
Authors: Meftune Özbakır Umut , Tuğçe Üner
Published: 2022 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.959083
FAVORITE 3 TOTAL DOWNLOAD COUNT 1041

3

1041

Does The Retailers Sight The Disableds?
Authors: Meftune Özbakır Umut , Meltem Nurtanış Velioğlu, Oya Eru
Published: 2021 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1139

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1139

MUKHTAR’S MARKETING COMMUNICATION TOOL: THE ELECTION POSTERS
Authors: Meftune Özbakır Umut
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.799372
FAVORITE 0 TOTAL DOWNLOAD COUNT 3624

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3624

EBEVEYNLERİN ÇEVRİM İÇİ RİSK VE ÇEVRİM İÇİ FAYDA ALGILARININ TEKRAR SATIN ALMAYA ETKİSİ
Authors: Meftune Özbakır Umut , Şükran Karaca
Published: 2021 , The International Journal of Economic and Social Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 728

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728

Adaptation of Turkish Brands to the Debranding Strategy
Authors: Meftune Özbakır Umut
Published: 2019 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.638282
FAVORITE 0 TOTAL DOWNLOAD COUNT 3377

0

3377

SPİRİTÜEL PAZARLAMANIN REKLÂMDAKİ AYAK SESLERİ
Authors: Meltem Nurtanış Velioğlu, Meftune Özbakır Umut , Süreyya Karsu, Dilşad Çoknaz
Published: 2018 , Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1109

2

1109

Sosyal Pazarlamada Hazır Kitleyi Bulmak ve Haritalamak: Baby Boomers’larda Fiziksel Aktiviteye Yönelik Araştırma
Authors: Dilşad Çoknaz, Meftune Özbakır Umut , Meltem Nurtanış Velioğlu
Published: 2016 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.17494/ogusbd.282005
FAVORITE 0 TOTAL DOWNLOAD COUNT 1891

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1891

Çöpten Geri Dönüşüme Giden Yolda Sürdürülebilir Tüketiciler
Authors: Araş. Gör. Meftune Özbakır Umut , Yrd. Doç. Dr. Yusuf Topuz , Prof. Dr. Meltem Nurtanış Velioğlu
Published: 2015 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbusos.68623
FAVORITE 0 TOTAL DOWNLOAD COUNT 14667

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14667

Marka Mirası Kavramı ve Hizmetlerde Marka Mirasına Yönelik Bir Ölçek Değerlendirmesi
Authors: Sertaç Çifci , Meltem Nurtanış Velioğlu , Meftune Özbakır Umut
Published: 2014 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.44285
FAVORITE 1 TOTAL DOWNLOAD COUNT 2847

1

2847

A TRIP OVER PRECONSCIOUSNESS TO POSTCONSCIOUSNESS: A MIXED RESEARCH ON UNIVERSITY STUDENTS TO ACQUIRE READING HABITS
Authors: Meltem Nurtaniş Velioğlu, Süreyya Karsu, Sertaç Çifci, Pınar Ayranci Işıkhan, Meftune Özbakir Umut
Published: 2013 , Electronic Journal of Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 11998

0

11998

Articles published in
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Productivity
Journal of Productivity
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Romaya Journal
Romaya Journal
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research
Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi
Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi

Reviews

Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
EUropean Journal of Managerial Research (EUJMR)
EUropean Journal of Managerial Research (EUJMR)
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
İzmir Journal of Economics
İzmir Journal of Economics
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Suleyman Demirel University Institute of Social Sciences
Journal of Suleyman Demirel University Institute of Social Sciences
Journal of Tourism Leisure and Hospitality
Journal of Tourism Leisure and Hospitality
Kayseri University Journal of Social Sciences
Kayseri University Journal of Social Sciences
Optimum Journal of Economics and Management Sciences
Optimum Journal of Economics and Management Sciences
Pazarlama İçgörüsü Üzerine Çalışmalar
Pazarlama İçgörüsü Üzerine Çalışmalar
Sivas Interdisipliner Turizm Araştırmaları Dergisi
Sivas Interdisipliner Turizm Araştırmaları Dergisi
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research
The Journal of Business Science
The Journal of Business Science
Ufuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Ufuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publications

A Delphi Methodology for Determining Features for Circular Economy Implementation in Firms
Authors: Sibel Yıldız Çankaya , Meftune Özbakır Umut
Published: 2023 , Journal of Productivity
DOI: 10.51551/verimlilik.1103188
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1876

1

0

1876

A Quantitative Research to Identify Consumers Who Make Showrooming
Authors: Meftune Özbakır Umut , Tuğçe Üner
Published: 2022 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.959083
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1041

1

3

1041

MUKHTAR’S MARKETING COMMUNICATION TOOL: THE ELECTION POSTERS
Authors: Meftune Özbakır Umut
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.799372
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 3624

1

0

3624

Adaptation of Turkish Brands to the Debranding Strategy
Authors: Meftune Özbakır Umut
Published: 2019 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.638282
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 3377

2

0

3377

Sosyal Pazarlamada Hazır Kitleyi Bulmak ve Haritalamak: Baby Boomers’larda Fiziksel Aktiviteye Yönelik Araştırma
Authors: Dilşad Çoknaz, Meftune Özbakır Umut , Meltem Nurtanış Velioğlu
Published: 2016 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.17494/ogusbd.282005
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1891

1

0

1891

Çöpten Geri Dönüşüme Giden Yolda Sürdürülebilir Tüketiciler
Authors: Araş. Gör. Meftune Özbakır Umut , Yrd. Doç. Dr. Yusuf Topuz , Prof. Dr. Meltem Nurtanış Velioğlu
Published: 2015 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbusos.68623
CITED 18 FAVORITE 0 TOTAL DOWNLOAD COUNT 14667

18

0

14667

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.