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İŞLETME/YÖNETİMİ PERSPEKTİFİNDEN ÜRÜN TASARIMI LİTERATÜRÜNÜN BİBLİYOMETRİK ANALİZ YÖNTEMİYLE İNCELENMESİ

Year 2025, Volume: 18 Issue: 2, 481 - 528, 28.05.2025

Naz Gürpınar , F. Müge Arslan

Abstract

Günümüz rekabet koşullarında, ürün tasarımının önemi her zamankinden daha fazla öne çıkmaktadır. Hızla değişen pazar talepleri, artan tüketici beklentileri ve yoğun küresel rekabet, firmaların yalnızca işlevsel ve kaliteli ürünler sunmalarını değil, aynı zamanda estetik, yenilikçi ve sürdürülebilir ürünler geliştirmelerini de zorunlu kılmaktadır. Ürün tasarımı ile ilgili çalışmaların özellikle 2010 yılı itibariyle artış göstermesi ve ulusal literatürde konu ile ilgili sınırlı sayıda yayın olması; ayrıca ürün tasarımı ile ilgili bibliyometrik analiz çalışmalarının uluslararası yazında oldukça sınırlı olması, Türkçe yazında ise hiç bulunmaması nedeniyle bu çalışmada, ürün tasarımı literatürünün tarihsel süreçteki gelişimini ortaya koymak üzere ürün tasarımının uluslararası alan yazında “işletme” ve “yönetim” (İşletme/Yönetimi) çerçevesinden bibliyometrik analizi gerçekleştirilmiştir. Çalışma, ürün tasarımı alanındaki bilgi birikimini sistematik olarak sunması ve belirli kriterler doğrultusunda gerçekleştirilen analizlerin bulgularını görselleştirerek mevcut durumu ortaya koyması ve gelecekteki araştırmalara yön vermesi açısından büyük önem taşımaktadır. Ayrıca, ürün tasarımı konusunda Türkçe literatürde yapılan ilk bibliyometrik çalışma olması nedeniyle de ayrı bir öneme sahiptir. Bu çalışma, alandaki önemli boşlukları doldurmanın yanı sıra hem araştırmacılar hem de iş dünyasındaki profesyoneller için farkındalık yaratma hedefi taşımaktadır. Araştırmanın gerçekleştirilmesi için Web of Science (WoS) veri tabanından alınan 1406 makale VOSviewer programı ile analiz edilmiştir. Yapılan bu bibliyometrik analiz performans analizi ve bilimsel alan haritalama olmak üzere iki bölümde sunulmaktadır.

Keywords

Ürün Ürün Tasarımı Bibliyometrik Analiz VOSviewer.

Ethical Statement

Bu çalışma, bibliyometrik bir analiz çalışması olması nedeniyle etik kurul raporu gerektirmemektedir.

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A BIBLIOMETRIC ANALYSIS OF THE LITERATURE ON PRODUCT DESIGN FROM A BUSINESS/MANAGEMENT PERSPECTIVE

Year 2025, Volume: 18 Issue: 2, 481 - 528, 28.05.2025

Naz Gürpınar , F. Müge Arslan

Abstract

The importance of product design in today's competitive environment is more significant than ever. Rapidly changing market demands, increasing consumer expectations, and intense global competition compel companies to offer functional high-quality products and develop innovative, aesthetically pleasing, and sustainable solutions. This study focuses on the notable increase in product design-related research, especially since 2010, and addresses the limited number of publications on this topic in the national literature. A bibliometric analysis in international literature was conducted to examine the historical development of product design in the context of "business", "management" (Business/Management) disciplines. This study's importance lies in its systematic presentation of the accumulated knowledge in the field of product design, using specific criteria to analyze and visualize the findings. Doing so reflects the field's current state and offers guidance for future research. As this is the first study using bibliometric analysis in Turkish literature on product design, it fills a critical gap in the field and is expected to raise awareness among researchers and industry professionals. The bibliometric analysis was conducted using 1,406 articles retrieved from the Web of Science (WoS) database using the VOSviewer software. The results are presented in two sections, ie., performance analysis and scientific field mapping.

Keywords

Product Product Design Bibliometric Analysis VOSviewer.

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Details

Primary Language Turkish
Subjects Product and Brand Management
Journal Section Research Articles
Authors

Naz Gürpınar 0000-0003-3203-8145

F. Müge Arslan 0000-0003-1665-348X

Publication Date May 28, 2025
Submission Date March 13, 2025
Acceptance Date May 8, 2025
Published in Issue Year 2025 Volume: 18 Issue: 2

Cite

APA Gürpınar, N., & Arslan, F. M. (2025). İŞLETME/YÖNETİMİ PERSPEKTİFİNDEN ÜRÜN TASARIMI LİTERATÜRÜNÜN BİBLİYOMETRİK ANALİZ YÖNTEMİYLE İNCELENMESİ. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 18(2), 481-528.
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