Decision-making dynamics of straight fujoshi in enjoying Boys Love (BL) content

Abstract

Decision making is the choice of an alternative behavior of two or more. Decisions are usually made consciously to solve a problem. Fujoshi is a Japanese term for straight/heterosexual women who choose to enjoy homosexual content like boys love. The aim of this study is to explore the dynamics of fujoshi's straight decision making in enjoying boys love content. The method used in this research is a qualitative method with a phenomenological approach. Participants in this study were five adult women aged 20-22 who were a straight fujoshi. Sampling was done using snowball sampling. Data collection was done using semi-structured interview techniques. The results show that participant decision-making is based on intuition that is subjective. The decision to enjoy boys love content was made after the participants managed to overcome internal conflict and put their liking to boys Love content at the forefront. The decision to enjoy boys love content also produces positive, negative impacts as well as making straight fujoshi judge the decisions they make.

Keywords

• decision making
• straight fujoshi
• boys love

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