Decision-making dynamics of straight fujoshi in enjoying Boys Love (BL) content

Year 2025, Volume: 6 Issue: 1, 1 - 20, 30.03.2025

Sabrina Jilan Tsabitah Dewi Fatmasari Edy

https://doi.org/10.5281/zenodo.15147748

Abstract

Decision making is the choice of an alternative behavior of two or more. Decisions are usually made consciously to solve a problem. Fujoshi is a Japanese term for straight/heterosexual women who choose to enjoy homosexual content like boys love. The aim of this study is to explore the dynamics of fujoshi's straight decision making in enjoying boys love content. The method used in this research is a qualitative method with a phenomenological approach. Participants in this study were five adult women aged 20-22 who were a straight fujoshi. Sampling was done using snowball sampling. Data collection was done using semi-structured interview techniques. The results show that participant decision-making is based on intuition that is subjective. The decision to enjoy boys love content was made after the participants managed to overcome internal conflict and put their liking to boys Love content at the forefront. The decision to enjoy boys love content also produces positive, negative impacts as well as making straight fujoshi judge the decisions they make.

Keywords

decision making , straight fujoshi , boys love

Ethical Statement

This study has gone through research procedures carried out by following ethical principles, including maintaining the confidentiality and anonymity of participants, providing a full explanation of the purpose and procedures of the study, and obtaining written consent from each participant before the interview. Participants were given the freedom to withdraw from the study at any time without any consequences. The data collected were used exclusively for the purpose of this study and were stored securely to ensure that participant privacy was maintained.

Supporting Institution

Malang State University

Thanks

The researcher would like to express his deepest gratitude to all parties who have supported the implementation of this research. Gratitude is addressed to the participants who have been willing to take the time to share their experiences openly, so that this research can be carried out properly. The researcher would also like to thank the research supervisor for his guidance, input, and direction during the research process. In addition, appreciation is also given to family and friends who have provided moral support and motivation during the process of completing this research. Finally, the researcher would like to thank the institutions that have provided permission and facilities to support the smooth running of this research.

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