The purpose of the article is to conduct a comparative analysis of the marketing activities of domestic agro-industrial complex products, identify structural shifts and disproportions in mutual trade in agri-food products in the EAEU, as well as develop recommendations for transforming the marketing system. An assessment of the development of mutual trade in agri-food products and the transformation of marketing activities in the EAEU is presented. Structural shifts, disproportions and imbalances in mutual trade in agricultural products have been revealed. The loss of Kyrgyzstan's position in the traditional segments of the common food market was noted. The factors of strengthening of individual countries in the total volume of exports of agricultural products are revealed. It has been determined that the activity of the EAEU member states in the Eurasian agri-food market is due to the strategies and marketing systems they use. Proposed measures for the integration and balanced development of marketing activities in the agro-industrial complex.
agri-food market mutual trade marketing activities marketing system transformation imbalance competitiveness
The purpose of the article is to conduct a comparative analysis of the marketing activities of domestic agro-industrial complex products, identify structural shifts and disproportions in mutual trade in agri-food products in the EAEU, as well as develop recommendations for transforming the marketing system. An assessment of the development of mutual trade in agri-food products and the transformation of marketing activities in the EAEU is presented. Structural shifts, disproportions and imbalances in mutual trade in agricultural products have been revealed. The loss of Kyrgyzstan's position in the traditional segments of the common food market was noted. The factors of strengthening of individual countries in the total volume of exports of agricultural products are revealed. It has been determined that the activity of the EAEU member states in the Eurasian agri-food market is due to the strategies and marketing systems they use. Proposed measures for the integration and balanced development of marketing activities in the agro-industrial complex.
agri-food market mutual trade marketing activities marketing system transformation imbalance competitiveness
Целью статьи являются проведение сравнительного анализа сбытовой деятельности продукции отечественного АПК, выявление структурных сдвигов и диспропорций во взаимной торговле агропродовольственной продукцией в ЕАЭС, а также разработка рекомендаций по трансформации системы сбыта. Представлена оценка развития взаимной торговли агропродовольственной продукцией и трансформации сбытовой деятельности в ЕАЭС. Выявлены структурные сдвиги, диспропорции и несбалансированность во взаимной торговле агропродукцией. Отмечены утрата позиций Кыргызстана в традиционных сегментах общего рынка продовольствия. Вывялены факторы усиления отдельных стран в общем объёме экспорта продукции АПК. Определено, что активность государств-членов ЕАЭС на евразийском агропродовольственном рынке обусловлено применяемыми ими стратегиями и системами сбыта. Предложены меры по интеграции и сбалансированному развитию сбытовой деятельности в АПК.
рынок агропродовольствия взаимная торговля сбытовая деятельность система сбыта трансформация несбалансированность конкурентоспособность
Primary Language | Russian |
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Subjects | Agricultural Economics |
Journal Section | Research Article |
Authors | |
Publication Date | August 22, 2023 |
Submission Date | June 16, 2023 |
Published in Issue | Year 2023 Issue: 98 |