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KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE

Year 2022, Volume: 9 Issue: 1, 1 - 12, 30.03.2022
https://doi.org/10.17261/Pressacademia.2022.1536

Abstract

Purpose- This study is designed to examine the bibliometric analysis of existing studies with VOSviewer to provide a perspective to
researchers who will work on "brand reputation" in the field of brand management. The aim of the study is for managers and marketers to
develop strong strategies to increase brand reputation, for academics to determine what the related concepts are that affect brand
reputation and to investigate the literature in this context.
Methodology- The study included 77 studies with SSCI, SCI-Expanded and ESCI indexes in the Web of Science database. The downloaded
data were evaluated by author, citation, journal, country, institution, keyword and abstract analysis.
Findings- As a result of the analysis, it was determined that the first study was conducted in 1991, the number of studies increased since
2018, researchers from the USA, England, Australia, China and India conducted more studies, and there were more studies in the USA, and
the authors were mostly involved in a single study. In keyword analysis, the concept of brand reputation is mostly examined together with
concepts such as reputation, corporate reputation, brand image, brand trust, brand equity, social responsibility, consumer behavior, brand
awareness, brand loyalty, Twitter, brand recognition, public relations, consumer engagement, In the abstract analysis, it was observed that
concepts such as reputation, corporate social responsibility, identity, attitudes, brand image, and consumers were examined.
Conclusion- In the conclusion and discussion part of the study, these findings were evaluated and new study suggestions were presented to
the researchers.

References

  • Andersen, N., (2019). Mapping the expatriate literature: a bibliometric review of the field from 1998 to 2017 and identification of current research fronts. The International Journal of Human Resource Management, 32(22),4687-4724.
  • Ardito, L., Scuotto, V., Del Giudice, M., Petruzzelli, A.M., (2019). A bibliometric analysis of research on big data analytics for business and management. Management Decision, 57(8), 1993-2009.
  • Belén del Río, A., Vazquez, R., Iglesias, V., (2001). The effects of brand associations on consumer response. Journal of Consumer Marketing, 18(5), 410–425.
  • Cavalcante, W.Q.D.F., Coelho, A., Bairrada, C.M., (2021). Sustainability and tourism marketing: a bibliometric analysis of publications between 1997 and 2020 using VOSviewer software. Sustainability, 13, 4987.
  • Chang, K, C., (2013). How reputation creates loyalty in the restaurant sector. International Journal of Contemporary Hospitality Management, 25(4), 536–557.
  • Day, S. G., Wensley, R., (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing, 52(2), 1-20.
  • De Chernatony, L., (1999). Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management, 15(1–3), 157–179.
  • De la Sabaté, J.M.F., de Puente, E.D.Q., (2003). The concept and measurement of corporate reputation: an application to Spanish financial intermediaries. Corporate Reputation Review, 5(4), 280–301.
  • Delgado-Ballester, E., Luis Munuera-Alemán, J., (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11– 12), 1238–1258
  • DelVecchio, D., (2000). Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability. Journal of Product and Brand Management, 9(7), 457–471.
  • Ding, Y., Rousseau, R., Wolfram, D., (2014). Measuring Scholarly Impact: Methods and Practice, Springer, Cham, Switzerland.
  • Dowling, G.R., (2001). Creating Corporate Reputations. Oxford University Press, Oxford.
  • Eck, N.J.V., Waltman, L., (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523-538.
  • Fombrun, C., (1996). Reputation: Realizing Value from the Corporate Image. Cambridge, MA: Harvard Business School Press.
  • Fombrun, C. J., Rindova V. (2000). The road to transparency: reputation. Management at Royal Dutch/ Shell. In: Schultz M, Hatch MJ, Larsen MH, editors. The expressive organization, Oxford: Oxford University Press; 7, 7–96.
  • Foroudi, P., Dinnie, K., Kitchen, P.J., Melewar, T.C., Foroudi, M.M., (2017). IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51(3), 528–550.
  • Gotsi, M., Wilson, A.M., (2001). Corporate reputation: seeking a definition. Corporate Communications: An International Journal, 6(1), 24– 30.
  • Gounaris, S., Stathakopoulos, V., (2004). Antecedents and consequences of brand loyalty: An empirical study. Journal of Brand Management, 11(4), 283–306.
  • Goyal, K., Kumar, S., (2021). Financial literacy: a systematic review and bibliometric analysis. International Journal of Consumer Studies, 45(1),80-105.
  • Herbig P., Milewicz J., (1995). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 12(4),4–10.
  • Hess, R. L., Jr., (2008). The impact of firm reputation and failure severity on customers' responses to service failures. Journal of Services Marketing, 22(5), 385–398.
  • Jiménez-García, M., Ruiz-Chico, J., Peña-Sánchez, A.R., López-Sánchez, J.A., (2020). A bibliometric analysis of sports tourism and sustainability (2002–2019). Sustainability, 12, 2840.
  • Milewicz J., Herbig P., (1994). Evaluating the brand extension decision using a model of reputation building. Journal of Product and Brand Management, 3(1), 39–47.
  • Oh, H., (2002). Transaction evaluations and relationship intentions. Journal of Hospitality & Tourism Research, 26(3), 278–305.
  • Paba, S., (1991). Brand reputation, efficiency and the concentration process – a case-study. Cambridge Journal of Economics, 15(1), 21-43.
  • Park, J., Lee, H., Kim, C., (2014). Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers’ perspectives. Journal of Business Research, 67(3), 295–302.
  • Paul, J., Benito, G.R., (2018). A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading? Asia Pacific Business Review, 24(1), 90-115.
  • Paul, J., Rialp, A., (2020). The art of writing literature review: what do we know and what do we need to know? International Business Review, 29(4), 101717.
  • Selnes, F., (1998). Antecedents and consequences of trust and satisfaction in buyer-seller relationships. European Journal of Marketing, 32(3/4), 305–322.
  • Veloutsou, C., Moutinho, L. (2009). Brand relationships through brand reputation and brand tribalism. Journal of Business Research 62(3), 314-322.
  • Walsh, G., Mitchell, Vincent-Wayne, Jackson, P. R., & Beatty, S. E., (2009). Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective. British Journal of Management, 20(2), 187–203.
  • Wang, L., Law, R., Hung, K., Guillet, B.D., (2014). Consumer trust in tourism and hospitality: a review of the literature. Journal of Hospitality and Tourism Management, 21(December), 1–9.
Year 2022, Volume: 9 Issue: 1, 1 - 12, 30.03.2022
https://doi.org/10.17261/Pressacademia.2022.1536

Abstract

References

  • Andersen, N., (2019). Mapping the expatriate literature: a bibliometric review of the field from 1998 to 2017 and identification of current research fronts. The International Journal of Human Resource Management, 32(22),4687-4724.
  • Ardito, L., Scuotto, V., Del Giudice, M., Petruzzelli, A.M., (2019). A bibliometric analysis of research on big data analytics for business and management. Management Decision, 57(8), 1993-2009.
  • Belén del Río, A., Vazquez, R., Iglesias, V., (2001). The effects of brand associations on consumer response. Journal of Consumer Marketing, 18(5), 410–425.
  • Cavalcante, W.Q.D.F., Coelho, A., Bairrada, C.M., (2021). Sustainability and tourism marketing: a bibliometric analysis of publications between 1997 and 2020 using VOSviewer software. Sustainability, 13, 4987.
  • Chang, K, C., (2013). How reputation creates loyalty in the restaurant sector. International Journal of Contemporary Hospitality Management, 25(4), 536–557.
  • Day, S. G., Wensley, R., (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing, 52(2), 1-20.
  • De Chernatony, L., (1999). Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management, 15(1–3), 157–179.
  • De la Sabaté, J.M.F., de Puente, E.D.Q., (2003). The concept and measurement of corporate reputation: an application to Spanish financial intermediaries. Corporate Reputation Review, 5(4), 280–301.
  • Delgado-Ballester, E., Luis Munuera-Alemán, J., (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11– 12), 1238–1258
  • DelVecchio, D., (2000). Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability. Journal of Product and Brand Management, 9(7), 457–471.
  • Ding, Y., Rousseau, R., Wolfram, D., (2014). Measuring Scholarly Impact: Methods and Practice, Springer, Cham, Switzerland.
  • Dowling, G.R., (2001). Creating Corporate Reputations. Oxford University Press, Oxford.
  • Eck, N.J.V., Waltman, L., (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523-538.
  • Fombrun, C., (1996). Reputation: Realizing Value from the Corporate Image. Cambridge, MA: Harvard Business School Press.
  • Fombrun, C. J., Rindova V. (2000). The road to transparency: reputation. Management at Royal Dutch/ Shell. In: Schultz M, Hatch MJ, Larsen MH, editors. The expressive organization, Oxford: Oxford University Press; 7, 7–96.
  • Foroudi, P., Dinnie, K., Kitchen, P.J., Melewar, T.C., Foroudi, M.M., (2017). IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51(3), 528–550.
  • Gotsi, M., Wilson, A.M., (2001). Corporate reputation: seeking a definition. Corporate Communications: An International Journal, 6(1), 24– 30.
  • Gounaris, S., Stathakopoulos, V., (2004). Antecedents and consequences of brand loyalty: An empirical study. Journal of Brand Management, 11(4), 283–306.
  • Goyal, K., Kumar, S., (2021). Financial literacy: a systematic review and bibliometric analysis. International Journal of Consumer Studies, 45(1),80-105.
  • Herbig P., Milewicz J., (1995). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 12(4),4–10.
  • Hess, R. L., Jr., (2008). The impact of firm reputation and failure severity on customers' responses to service failures. Journal of Services Marketing, 22(5), 385–398.
  • Jiménez-García, M., Ruiz-Chico, J., Peña-Sánchez, A.R., López-Sánchez, J.A., (2020). A bibliometric analysis of sports tourism and sustainability (2002–2019). Sustainability, 12, 2840.
  • Milewicz J., Herbig P., (1994). Evaluating the brand extension decision using a model of reputation building. Journal of Product and Brand Management, 3(1), 39–47.
  • Oh, H., (2002). Transaction evaluations and relationship intentions. Journal of Hospitality & Tourism Research, 26(3), 278–305.
  • Paba, S., (1991). Brand reputation, efficiency and the concentration process – a case-study. Cambridge Journal of Economics, 15(1), 21-43.
  • Park, J., Lee, H., Kim, C., (2014). Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers’ perspectives. Journal of Business Research, 67(3), 295–302.
  • Paul, J., Benito, G.R., (2018). A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading? Asia Pacific Business Review, 24(1), 90-115.
  • Paul, J., Rialp, A., (2020). The art of writing literature review: what do we know and what do we need to know? International Business Review, 29(4), 101717.
  • Selnes, F., (1998). Antecedents and consequences of trust and satisfaction in buyer-seller relationships. European Journal of Marketing, 32(3/4), 305–322.
  • Veloutsou, C., Moutinho, L. (2009). Brand relationships through brand reputation and brand tribalism. Journal of Business Research 62(3), 314-322.
  • Walsh, G., Mitchell, Vincent-Wayne, Jackson, P. R., & Beatty, S. E., (2009). Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective. British Journal of Management, 20(2), 187–203.
  • Wang, L., Law, R., Hung, K., Guillet, B.D., (2014). Consumer trust in tourism and hospitality: a review of the literature. Journal of Hospitality and Tourism Management, 21(December), 1–9.
There are 32 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Articles
Authors

Mehmet Saglam 0000-0002-1909-4284

Publication Date March 30, 2022
Published in Issue Year 2022 Volume: 9 Issue: 1

Cite

APA Saglam, M. (2022). KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE. Research Journal of Business and Management, 9(1), 1-12. https://doi.org/10.17261/Pressacademia.2022.1536
AMA Saglam M. KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE. RJBM. March 2022;9(1):1-12. doi:10.17261/Pressacademia.2022.1536
Chicago Saglam, Mehmet. “KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE”. Research Journal of Business and Management 9, no. 1 (March 2022): 1-12. https://doi.org/10.17261/Pressacademia.2022.1536.
EndNote Saglam M (March 1, 2022) KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE. Research Journal of Business and Management 9 1 1–12.
IEEE M. Saglam, “KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE”, RJBM, vol. 9, no. 1, pp. 1–12, 2022, doi: 10.17261/Pressacademia.2022.1536.
ISNAD Saglam, Mehmet. “KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE”. Research Journal of Business and Management 9/1 (March 2022), 1-12. https://doi.org/10.17261/Pressacademia.2022.1536.
JAMA Saglam M. KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE. RJBM. 2022;9:1–12.
MLA Saglam, Mehmet. “KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE”. Research Journal of Business and Management, vol. 9, no. 1, 2022, pp. 1-12, doi:10.17261/Pressacademia.2022.1536.
Vancouver Saglam M. KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE. RJBM. 2022;9(1):1-12.

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