The Effect Of Social Media On The Travel Decision-Making Process For Glamping Businesses

Year 2024, Volume: 4 Issue: 2, 126 - 142, 31.10.2024

İrem Ünal , Duygu Yetgin Akgün

Abstract

Glamping is a tourist product developed for those who want to have a camping holiday in nature with a few of the comforts and luxuries of home. This study aims to determine the effect of social media on the travel decision-making process for glamping businesses. In this context, semi-structured interviews were conducted with volunteer individuals who have stayed at glamping establishments at least once through social media. In the analysis of the data, a qualitative data analysis program was used to perform a content analysis. As a result of the analyses, three themes were obtained; Pre-Trip, During-Trip, and Post-Trip. Pre-Trip, it was determined that individuals mostly examined the visuals related to the physical structure of glamping rooms on social media and comments regarding hygiene and the interests of the employees. All participants in the study stated that they used Instagram the most to find out information about the glamping business they wanted to visit. During-Trip, it was concluded that there was no difference between the service received by the individuals and the actual service. Post-Trip, it was determined that individuals shared their experiences on their social media accounts and these posts were mostly related to the architectural structure of their rooms. Participants stated that they would like to go back to glamping businesses as soon as possible Post-trip and recommend them to other individuals to influence them to go. As a result of the research, it was determined that individuals benefitted from social media at every stage of their trips.

Keywords

Travel Decision-Making Process, Glamping Businesses, Social Media

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