OBEZİTENİN DAVRANIŞ EKONOMİSİ

Banu Beyaz Sipahi

doi:10.33723/rs.731644

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OBEZİTENİN DAVRANIŞ EKONOMİSİ

Öz

Çoğu insan yeme, fiziksel aktivite alışkanlıkları ile ilgili birçok seçim yapar. Bu bağlamda davranış ekonomisi ne yenir, ne zaman yenir, ne kadar aktitivete yapılır, ne yoğunlukta yapılır gibi kapsamlarda devreye girmektedir. Obezite teorik olarak kalori dengesizliğinin sonucunda, yani alınan kalorinin harcanan kalorinin üstünde olması durumudur. Bu nedenle obezite davranış ekonomisi için en uygun uygulama alanlarından biridir. Davranış ekonomisine göre obeziteyle mücadele için fiziksel aktivite ve gıda tüketim alışkanlıkları bireyin seçimine bırakılmamalı ve düzenli hale getirilmelidir. Çünkü bireylerin seçimlerinde çevre koşullarının ve yanlış seçim kararlarının etkili olduğu düşünülmektedir. Obezite bireylerin iradesizliğinin sonucunda ortaya çıkmaktadır. Doğru beslenme alışkanlığı ve düzenli fiziksel aktivite alışkanlığının kazanılması kaçınılmaz bir gereksinimdir. Bu çalışmada obezite daha çok bireysel bir sorun olduğu için ekonomik çerçevede bireylerin davranışlarını nasıl değiştirebilecekleri konusuna odaklanılmıştır. Özellikle bu çalışma obeziteyi kontrol altına almak ve bireylerin yaşam koşullarını iyileştirilmek için oluşturulacak müdahaleler ve politikalar açısından önemli olabilir ve yol gösterebilir.

Anahtar Kelimeler

Obezite , Davranış Ekonomisi , Rasyonel Davranış , Gıda Tüketimi

Behavioral Economics of Obesity

Abstract

Most people make many choices regarding eating, physical activity habits. In this context, the behavioral economy is stepped in scopes such as what to eat, when to eat, how much activity is done, at what intensity. Obesity is theoretically the result of calorie imbalance, that is, the calorie intake is above the expended calorie. Therefore, obesity is one of the most suitable application areas for behavioral economics. According to the behavioral economy, physical activity and food consumption habits should not be left to the individual's choice and should be organized for struggle to obesity. Because environmental conditions and wrong choice decisions should be considered to be effective in individuals' choices. Obesity arises as a result of inability. It is an inevitable requirement to acquire the right nutritional habits and regular physical activity habits. In this study, since obesity is individual problem, it is focused on how individuals can change their behavior in an economic framework. Especially, this study can be important and guide in terms of interventions and policies to be created for control obesity and improve the living conditions of individuals.

Keywords

Obesity , Behavioral Economics , Rational Behavior , Food Consumption

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