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PAZARLAMA PERSPEKTİFİNDEN MEDİKAL TURİZM VE TÜRKİYE’NİN MEDİKAL TURİZMDEKİ YERİ

Year 2017, Volume: 1 Issue: 1, 1 - 10, 02.07.2017

Abstract

Medikal turizm, daha iyi ve özellikle daha ucuz sağlık hizmeti alabilmek amacıyla, hastaların kendi ülkelerinden başka ülkelere seyahat etmesi olarak tanımlanmaktadır. Bununla birlikte,  medikal turizm bir turistik faaliyet olmasının yanı sıra ticari bir faaliyettir de. Özellikle II. Dünya Savaşı’ndan sonra doğan “baby boomer” nüfusun yaşlanması ve plastik cerrahinin sunduğu tıbbi seçenekler medikal turizmin gelişmesine katkı sağlayan ve uluslar arası rekabet sahasını açan önemli faktörler olduğu göz önüne alınmalıdır. Bu anlamda medikal turizmde rekabet avantajı elde edebilmek pazarlama karması unsurlarına dayandığı gibi Türkiye’nin medikal turizmindeki yerinin anlaşılması açısından da önem taşımaktadır. 

References

  • Alsharif, M. J.,Labonté, R., & Lu, Z. (2010). Patientsbeyondborders: A study of medicaltourists in fourcountries. Global SocialPolicy, 10(3), 315-335.
  • Apollo Hospitals, https://www.apollohospitals.com/locations/international-hospitals/dhaka, Erişim Tarihi: 05.09.2016 Bakanlığı, S. (2013). Türkiye Medikal Turizm Değerlendirme Raporu. Sağlık Hizmetleri Genel Müdürlüğü, Sağlık Turizmi Daire Başkanlığı, Ankara.
  • Bekaroğlu, Ş.Burak, (2009). Sağlık Hizmetlerinde Pazarlama (yayınlanmamış ders notları). Marmara Üniversitesi Sağlık Bilimleri Fakültesi Sağlık Yönetimi Lisans Programı, İstanbul
  • Birch, J., Caulfield, R., & Ramakrishnan, V. (2007). The complications of ‘cosmetic tourism’–an avoidable burden on the NHS. Journal of Plastic, Reconstructive &AestheticSurgery, 60(9), 1075-1077.
  • Chanda, R. (2002). Trade in health services. Bulletin of the World HealthOrganization, 80(2), 158-163.
  • Connell, J. (2006). Medical tourism: Sea, sun, sand and… surgery. Tourismmanagement, 27(6), 1093-1100.
  • Ghatala, M. H., Educational, A. H., & Lakshmi, B. A Case for Medical Tourism in India. http://www.indus.org/healthcare/Secientific%20Sessions/Prof.%20M.Habeeb%20Ghatala%20%20A%20Case%20for%20Medical%20Tourism%20in%20India.pdf, Erişim Tarihi: 02.09.2016
  • Horowitz, M. D., Rosensweig, J. A., & Jones, C. A. (2007). Medical tourism: globalization of the healthcare marketplace. MedGenMed, 9(4), 33.
  • http://www.jointcommissioninternational.org/about-jci/jci-accredited-organizations, Erişim Tarihi: 06.09.2016
  • Jeevan, R.,& Armstrong, A. (2008). Cosmetic tourism and the burden on the NHS. Journal of Plastic, Reconstructive &AestheticSurgery, 61(12), 1423-1424.
  • JointCommission International. (JCI) (2016).
  • Lagace, M. (2007). The rise of medical tourism. Harvard Business School Working Knowledge, http://hbswk.hbs.edu/item/the-rise-of-medical-tourism; Erişim Tarihi: 02.09.2016
  • Lubell, J. (2009). New tourist attractions. Modern Healthcare, 39(24), 28-30.
  • Medical Tourism Product Strategy. http://medicaltourismstrategy.com/medical-tourism-strategies/medicaltourism-product-strategy/; Erişim Tarihi: 05.09.2016
  • Patient Beyond Borders. (2016). http://www.patientsbeyondborders.com/, Erişim Tarihi: 03.09.2016
  • Rerkrujipimol, J.,& Assenov, I. (2011). Marketing strategies for promoting medical tourism in Thailand. J Tour Hosp CulArts, 3(2), 95-105.
  • Türsab Sağlık Turizmi Raporu. (2014). http://www.tursab.org.tr/dosya/12186/saglikturizmiraporu_12186_5485299.pdf, Erişim Tarihi:07.09.2016
  • Visa. (2016). Mapping the Future of Global Travel and Tourism. https://usa.visa.com/dam/VCOM/regional/na/us/partner-with-us/documents/mapping-the-future-of-globaltravel.pdf, Erişim Tarihi: 04.09.2016
  • World Tourism Organization. (2016).UNWTO Annual Report 2015, UNWTO, Madrid. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of marketing, 2-22.
Year 2017, Volume: 1 Issue: 1, 1 - 10, 02.07.2017

Abstract

References

  • Alsharif, M. J.,Labonté, R., & Lu, Z. (2010). Patientsbeyondborders: A study of medicaltourists in fourcountries. Global SocialPolicy, 10(3), 315-335.
  • Apollo Hospitals, https://www.apollohospitals.com/locations/international-hospitals/dhaka, Erişim Tarihi: 05.09.2016 Bakanlığı, S. (2013). Türkiye Medikal Turizm Değerlendirme Raporu. Sağlık Hizmetleri Genel Müdürlüğü, Sağlık Turizmi Daire Başkanlığı, Ankara.
  • Bekaroğlu, Ş.Burak, (2009). Sağlık Hizmetlerinde Pazarlama (yayınlanmamış ders notları). Marmara Üniversitesi Sağlık Bilimleri Fakültesi Sağlık Yönetimi Lisans Programı, İstanbul
  • Birch, J., Caulfield, R., & Ramakrishnan, V. (2007). The complications of ‘cosmetic tourism’–an avoidable burden on the NHS. Journal of Plastic, Reconstructive &AestheticSurgery, 60(9), 1075-1077.
  • Chanda, R. (2002). Trade in health services. Bulletin of the World HealthOrganization, 80(2), 158-163.
  • Connell, J. (2006). Medical tourism: Sea, sun, sand and… surgery. Tourismmanagement, 27(6), 1093-1100.
  • Ghatala, M. H., Educational, A. H., & Lakshmi, B. A Case for Medical Tourism in India. http://www.indus.org/healthcare/Secientific%20Sessions/Prof.%20M.Habeeb%20Ghatala%20%20A%20Case%20for%20Medical%20Tourism%20in%20India.pdf, Erişim Tarihi: 02.09.2016
  • Horowitz, M. D., Rosensweig, J. A., & Jones, C. A. (2007). Medical tourism: globalization of the healthcare marketplace. MedGenMed, 9(4), 33.
  • http://www.jointcommissioninternational.org/about-jci/jci-accredited-organizations, Erişim Tarihi: 06.09.2016
  • Jeevan, R.,& Armstrong, A. (2008). Cosmetic tourism and the burden on the NHS. Journal of Plastic, Reconstructive &AestheticSurgery, 61(12), 1423-1424.
  • JointCommission International. (JCI) (2016).
  • Lagace, M. (2007). The rise of medical tourism. Harvard Business School Working Knowledge, http://hbswk.hbs.edu/item/the-rise-of-medical-tourism; Erişim Tarihi: 02.09.2016
  • Lubell, J. (2009). New tourist attractions. Modern Healthcare, 39(24), 28-30.
  • Medical Tourism Product Strategy. http://medicaltourismstrategy.com/medical-tourism-strategies/medicaltourism-product-strategy/; Erişim Tarihi: 05.09.2016
  • Patient Beyond Borders. (2016). http://www.patientsbeyondborders.com/, Erişim Tarihi: 03.09.2016
  • Rerkrujipimol, J.,& Assenov, I. (2011). Marketing strategies for promoting medical tourism in Thailand. J Tour Hosp CulArts, 3(2), 95-105.
  • Türsab Sağlık Turizmi Raporu. (2014). http://www.tursab.org.tr/dosya/12186/saglikturizmiraporu_12186_5485299.pdf, Erişim Tarihi:07.09.2016
  • Visa. (2016). Mapping the Future of Global Travel and Tourism. https://usa.visa.com/dam/VCOM/regional/na/us/partner-with-us/documents/mapping-the-future-of-globaltravel.pdf, Erişim Tarihi: 04.09.2016
  • World Tourism Organization. (2016).UNWTO Annual Report 2015, UNWTO, Madrid. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of marketing, 2-22.
There are 19 citations in total.

Details

Journal Section Makaleler
Authors

Hüseyin Arı

Publication Date July 2, 2017
Published in Issue Year 2017 Volume: 1 Issue: 1

Cite

APA Arı, H. (2017). PAZARLAMA PERSPEKTİFİNDEN MEDİKAL TURİZM VE TÜRKİYE’NİN MEDİKAL TURİZMDEKİ YERİ. Sağlık Yönetimi Dergisi, 1(1), 1-10.