BENLİĞİ, SAĞLIĞI VE BEDENİ UMUT VE AHLAK SÖYLEMLERİYLE DENETLEMEK

Abstract

Modern tıp ve sağlık kültüründe üretilen sağlıklı yaşam anlayışları ve söylemleri kapitalist bir toplumsal ve finansal hareket halini almıştır. Bu hareket, hem estetik hem de sağlıkla ilgili konular olan obezite ve zayıflama sorunlarını gündemine alarak çeşitli yaşam tarzları, umut, ahlak ve tüketim söylemleri üretmiştir. Bu tıbbileştirilmiş ve metalaştırılmış süreçte, artan sayıda yatırımcı grubu, beden politikacısı, tıp, kozmetik, kimya ve medya endüstrisi profesyonelleri insanları “hastalar” ve “müşteriler” olarak tanımlamaya başladı. Bu tür egemen paradigmalar, nihayetinde hastalıklı bir toplum algısına yol açabilir. Bu bakımdan, biyoiktidarı oluşturan bu güç grupları, toplumu hastalıklı bir toplum söylemi üzerinden manipüle edebilmek için umut ve ahlak söylemlerini kullanmaya başvurmaktadır. Bu çalışmada hem teorik argümanlar hem de anket sonuçlarını sunmayı, online (çevrimiçi) anketimin sonuçlarını tüketim-karşıtı ve eleştirel bakış açıları çerçevesinde yorumlamayı hedefliyorum. Aşağıdaki bölümler öncelikle teorik argümanları tartışacak ve son olarak bulgular tartışılacaktır.

Keywords

• Umut,ahlak,sağlıklı yaşam,tüketim kültürü

REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES

Abstract

Healthy life understandings and discourses produced in contemporary medical and wellness culture have become a capitalist social and financial movement. This movement has produced various lifestyles, hope, morality and consumption discourses after putting obesity and slimming issues, which are both aesthetics and health-related matters, into their agendas. In this medicalized and commodified process, people have begun to be defined as “patients” and “customers” by an increasing number of investor groups, body politicians and professionals in medicine, cosmetics, chemistry and media industries. These kind of dominant paradigmas eventually may lead to a perception of an ill society. In this respect, these power groups constituting the biopower resort to utilizing hope and morality discourses to be able to manipulate the society into an ill society discourse. In this study, I target presenting both theoretical arguments and survey results and interpreting the findings of my online survey within the context of anti-consumerist and critical perspective. The following chapters will firstly discuss theoretical arguments and finally the findings will be discussed.

Keywords

• Hope,morality,healthy life,consumer culture

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