“FASHION” IN SCIENCE OF MANAGEMENT: LIFECYCLE OF MODERN MANAGEMENT TECNIQUES

Year 2017, Volume: 22 Issue: 4, 1143 - 1159, 30.10.2017

Vasfiye Çelik

Abstract

The idea which follows the fashion in management implementation began to study in academic studies after 1980’s. It was observed that all management techniques initially started as a management fashion or a fad with little conceptual difference. And then this techniques implement to close the performance gaps or managers feel that they have to practice this. It is believed that managers, consultants and gurus have roles about this perception. However this fashion tecniquies which has traces from old techniques lost popularity in time. Because this new fashion tecnique began to replace the old techniques and this loop always repeat itself.

Keywords

Management tecniques, management gurus, fashion, fad, lifecycle

YÖNETİM BİLİMİNDE “MODA”: MODERN YÖNETİM TEKNİKLERİNİN YAŞAM DÖNGÜSÜ

Abstract

1980’lerden sonra yönetim uygulamalarında moda olanın takip edilmesi fikri, akademik çalışmalarda incelenmeye başlanmıştır. Bütün yönetim tekniklerinin ilk başta yönetsel bir moda veya kavramsal anlamda küçük farklılıklarla birlikte heves olarak başladığı, sonrasında ise örgütlerde performans açıklarını kapatmak ya da yöneticilerin uygulamak zorunda hissetmeleri nedeniyle uygulandığı görülmüştür. Bu sürecin böyle algılanmasında ise yöneticilerin, danışmanların ve yönetim gurularının payının olduğu düşünülmektedir. Ancak büyük bir hevesle yaklaşılan ve eski yönetim tekniklerinden izler taşıyan bu yeni moda tekniklerin de zamanla popülaritesini kaybettiği görülmüştür. Çünkü yeni bir moda teknik, eski tekniğin yerini almaya başlamıştır ve bu döngü her seferinde kendini tekrarlamaktadır.

Keywords

Yönetim teknikleri, yönetim guruları, moda, heves, yaşam döngüsü

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