Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey

Muhsin Yeşilyol; Mustafa Terin; İbrahim Yıldırım

Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey

Abstract

The study aims at determining the purchase behaviours of consumers in shopping malls in Center town of Van Province. The data of this study was collected from 268 consumers of shopping malls through a structured questionnaire in Van Province, Turkey. The represented sample size was determined using finite population sampling method with 90 % confidence interval and a 5 % margin of error. Pearson Chi square test and Kruskal-Wallis Khi-Square techniques and Five-point likert-scale was used in analysing the data. The major factors affective on the preference of the shopping malls were service quality (average likert scale score 3.18) followed by new product opportunities (average likert scale score 3.17), product design (average likert scale score 3.08) and confidence for products (average likert scale score 3.05). Income level was not statistically significant on the consumers’ preferences of choosing the shopping malls as regards service quality, new product opportunities, product design and confidence for products (P>0.05). The test results showed that the groups with different income level had the same opinion regarding above-cited factors. On the other hand, there existed statistically significant difference between education level and service quality, new product opportunities, product design and confidence for products (P<0.05).

Keywords

Details

Primary Language

English

Subjects

Agricultural Policy

Journal Section

Research Article

Authors

Muhsin Yeşilyol This is me
Türkiye

Mustafa Terin This is me
Türkiye

İbrahim Yıldırım ^* This is me
Türkiye

Publication Date

December 25, 2022

Submission Date

May 31, 2022

Acceptance Date

August 23, 2022

Published in Issue

Year 2022 Volume: 36 Number: 3

IZ

https://izlik.org/JA49CX68ES

Cite

RIS / Bibtex

APA

Yeşilyol, M., Terin, M., & Yıldırım, İ. (2022). Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey. Selcuk Journal of Agriculture and Food Sciences, 36(3), 356-361. https://izlik.org/JA49CX68ES

AMA

1.Yeşilyol M, Terin M, Yıldırım İ. Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey. Selcuk J Agr Food Sci. 2022;36(3):356-361. https://izlik.org/JA49CX68ES

Chicago

Yeşilyol, Muhsin, Mustafa Terin, and İbrahim Yıldırım. 2022. “Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey”. Selcuk Journal of Agriculture and Food Sciences 36 (3): 356-61. https://izlik.org/JA49CX68ES.

EndNote

Yeşilyol M, Terin M, Yıldırım İ (December 1, 2022) Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey. Selcuk Journal of Agriculture and Food Sciences 36 3 356–361.

IEEE

[1]M. Yeşilyol, M. Terin, and İ. Yıldırım, “Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey”, Selcuk J Agr Food Sci, vol. 36, no. 3, pp. 356–361, Dec. 2022, [Online]. Available: https://izlik.org/JA49CX68ES

ISNAD

Yeşilyol, Muhsin - Terin, Mustafa - Yıldırım, İbrahim. “Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey”. Selcuk Journal of Agriculture and Food Sciences 36/3 (December 1, 2022): 356-361. https://izlik.org/JA49CX68ES.

JAMA

1.Yeşilyol M, Terin M, Yıldırım İ. Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey. Selcuk J Agr Food Sci. 2022;36:356–361.

MLA

Yeşilyol, Muhsin, et al. “Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey”. Selcuk Journal of Agriculture and Food Sciences, vol. 36, no. 3, Dec. 2022, pp. 356-61, https://izlik.org/JA49CX68ES.

Vancouver

1.Muhsin Yeşilyol, Mustafa Terin, İbrahim Yıldırım. Factors Affective on The Consumers’ Purchasing Behaviours in Shopping Malls: A Case Study in Eastern Part of Turkey. Selcuk J Agr Food Sci [Internet]. 2022 Dec. 1;36(3):356-61. Available from: https://izlik.org/JA49CX68ES