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Destinasyon Çekicilikleri Üzerine Bir Literatür Taraması: Türkiye, İspanya ve Yunanistan Karşılaştırması

Year 2019, , 225 - 245, 30.04.2019
https://doi.org/10.29249/selcuksbmyd.529064

Abstract

Destinasyon çekicilikleri, turistlerin destinasyon tercihlerinde
ve memnuniyetleri üzerinde oldukça etkilidirler. Ele alınan bu çalışmanın
amacı, Akdeniz’in önemli destinasyonları olan Türkiye, İspanya ve Yunanistan
özelinde destinasyon çekiciliklerini ortaya koyan çalışmaları belirlemek ve bu
çekicilikleri özellikleri bakımından gruplandırarak farklılıklar ve
benzerliklerin ortaya konmasını sağlamaktır. Bu bakımdan bu çalışma bir
literatür taraması niteliği taşımaktadır. Türkiye’den on, İspanya’dan altı ve
Yunanistan’dan üç çalışma incelenmiştir. Çalışmaların incelenmesi neticesinde
Türkiye 23, İspanya 22 ve Yunanistan ile ilgili 20 özellik oluşturulmuştur ve
özelliklerin (doğa, tutum, hijyen ve temizlik) ülkeler arasında büyük oranda
benzerlik gösterdiği görülmüştür.  Elde
edilen bulgular ışığında, karar vericiler ve araştırmacılar için önerilerde
bulunulmuştur.

References

  • Aksöz, E.O. (2010). Turizm pazarlamasının organizasyonunda destinasyon pazarlama örgütleri ve Türkiye için uygun örgüt yapısının belirlenmesine yönelik bir araştırma. Yayımlanmamış Doktora Tezi. Anadolu Üniversitesi Sosyal Bilimler Enstitüsü, Eskişehir.
  • Aktaş, A., Çevirgen, A., ve Toker, B. (2010). Tourists' satisfaction and behavioral intentions on destination attributes: an empirical study in Alanya. Tourism Analysis, 15(2), 243-252.
  • Albayrak, T., ve Caber, M. (2013). The symmetric and asymmetric influences of destination attributes on overall visitor satisfaction. Current Issues in Tourism, 16(2), 149-166.
  • Alegre, J., ve Cladera, M. (2006). Repeat visitation in mature sun and sand holiday destinations. Journal of Travel Research, 44(3), 288-297.
  • Alegre, J., ve Cladera, M. (2009). Analysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing, 43(5/6), 670-685.
  • Alhroot, A. H. H. J. (2007). Marketing of a destination: Jordan as a case study (Doctoral dissertation, University of Huddersfield).Aljazeera www.aljazeera.com.tr/ulke-profili/ulke-profili-yunanistan (21.01.2019).
  • Aljazeera www.aljazeera.com.tr/ulke-profili/ulke-profili-yunanistan (21.01.2019)
  • Andriotis, K., Agiomirgianakis, G., ve Mihiotis, A. (2008). Measuring tourist satisfaction: A factor-cluster segmentation approach. Journal of Vacation Marketing, 14(3), 221-235.
  • Assiouras, I., Skourtis, G., Koniordos, M., ve Giannopoulos, A. A. (2015). Segmenting East Asian tourists to Greece by travel motivation. Asia Pacific Journal of Tourism Research, 20(12), 1389-1410.
  • Bahar, O., ve Kozak, M. (2012). Turizm ekonomisi. Detay Yayıncılık.
  • Bbc https://www.bbc.com/turkce/haberler-dunya-40839361 (21.01.2019)
  • Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism management, 21(1), 97-116.
  • Caber, M., Albayrak, T., ve Matzler, K. (2012). Classification of the destination attributes in the content of competitiveness (by revised importance-performance analysis). Journal of Vacation Marketing, 18(1), 43-56.
  • Campo, S., ve Garau, J. B. (2008). The influence of nationality on the generation of tourist satisfaction with a destination. Tourism Analysis, 13(1), 81-92.
  • Chahal, H., ve Devi, A. (2015). Destination attributes and destination image relationship in volatile tourist destination: role of perceived risk. Metamorphosis, 14(2), 1-19.
  • Çelik, P. (2014). Antalya turizm destinasyonunun rekabetçilik analizi. Yayımlanmamış Doktora Tezi. Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü, Antalya.
  • Çetinsöz, B. C., ve Artuğer, S. (2014). Yabancı turistlerin Antalya'yı tercih etmesinde etkili olan çekici faktörlerin belirlenmesine yönelik bir araştırma. Journal of International Social Research, 7(32).
  • Falzon, J. (2012). The price competitive position of Mediterranean countries in tourism: Evidence from the Thomson brochure. Tourism Management, 33(5), 1080-1092.
  • Fayos-Solá, E. (1996). Tourism policy: a midsummer night's dream? Tourism Management, 17(6), 405-412.
  • Gee, C. Y., Choy, D. J., ve Makens, J. C. (1984). The travel industry. AVI Publishing Company, Inc.
  • Göker, G. (2018). Açık Alanda Yapılan Doğa Temelli Rekreatif Etkinlikler Ve Destinasyon Markalaşması (Ilgaz Dağı Milli Parkı Örneği). Yayımlanmamış Doktora Tezi. Gazi Üniversitesi Sosyal Bilimler Enstitüsü, Ankara.
  • Güzel, B. (2017). Destination attributes in the eye of the local people. Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(1), 128-137.
  • Güzel, Ö., ve Güzel, B. (2017). The Influence of Films on Destination Attributes (DAs) for Arabian Tourists in Turkey. International Journal of Business and Information, 12(3), 209-242.
  • Haarhoff, R., ve Gany, K. B. (2017). Attributes that influence resort attractiveness: a case study of selected Kimberley resorts.
  • Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism management, 44, 34-45.
  • Klenosky, D. B. (2002). The “pull” of tourism destinations: A means-end investigation. Journal of travel research, 40(4), 396-403.Kozak, M. (2002). Destination benchmarking. Annals of tourism research, 29(2), 497-519.
  • Kozak, M. (2002). Destination benchmarking. Annals of tourism research, 29(2), 497-519.
  • Kozak, M., ve Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of travel research, 38(3), 260-269.
  • Kozak, M., Bigné, E., ve Andreu, L. (2005). Satisfaction and destination loyalty: A comparison between non-repeat and repeat tourists. Journal of Quality Assurance in Hospitality ve Tourism, 5(1), 43-59.
  • MacCannell, D. (1976). The visitor: A new theory of the leisure class. New Yor k: Schoken.
  • Mahdzar, M., Shuib, A., Ramachandran, S., ve Mohammad Afandi, S.H. (2015). The Role of Destination Attributes and Memorable Tourism Experience in Understanding Tourist Revisit intentions. Tourism ve Environment, Social and Management Sciences, 15, 32-39.
  • Marin, J. A., ve Taberner, J. G. (2008). Satisfaction and dissatisfaction with destination attributes: Influence on overall satisfaction and the intention to return. Retrieved December, 18, 2011.
  • Mehmetoglu, M., ve Normann, Ø. (2013). What influences tourists' overall holiday experience? Tourism company products versus destination products. European journal of tourism research, 6(2), 183.
  • Nikjoo, A. H., ve Ketabi, M. (2015). The role of push and pull factors in the way tourists choose their destination. Anatolia, 26(4), 588-597.
  • Ntv www.ntv.com.tr/dunya/yunanistanin-santorini-adasi-artik-turist istemiyor,r8ngOOAOfEONKOV301xHxw (21.01.2019)
  • Ozdemir, B., Aksu, A., Ehtiyar, R., Çizel, B., Çizel, R. B., ve İçigen, E. T. (2012). Relationships among tourist profile, satisfaction and destination loyalty: Examining empirical evidences in Antalya region of Turkey. Journal of Hospitality Marketing ve Management, 21(5), 506-540.
  • Öter, Z., ve Özdoğan, O. N. (2005). Kültür Amaçlı Seyahat Eden Turistlerde Destinasyon İmajı: Selçuk-Efes Örneği. Anatolia: Turizm Arastirmalari Dergisi, 16(2).
  • Patsouratis, V., Frangouli, Z., ve Anastasopoulos, G. (2005). Competition in tourism among the Mediterranean countries. Applied Economics, 37(16), 1865-1870.
  • Pektaş, F. (2017). Seyahat motivasyonunu oluşturan itici ve çekici faktörlerin tüketici temelli destinasyon değeri üzerine etkisi. Yayımlanmamış Doktora Tezi. Nevşehir Hacı Bektaş Veli Üniversitesi Sosyal Bilimler Enstitüsü, Nevşehir.
  • Rajaratnam, S. D., Nair, V., Pahlevan Sharif, S., ve Munikrishnan, U. T. (2015). Destination quality and tourists’ behavioural intentions: rural tourist destinations in Malaysia. Worldwide Hospitality and Tourism Themes, 7(5), 463-472.
  • Tekin, N.A. (2012). Turistik destinasyon pazarlaması ve Çeşme örneği. Yayımlanmamış Doktora Tezi. Ege Üniversitesi Sosyal Bilimler Enstitüsü, İzmir.
  • Tosun, C., ve Jenkins, C. L. (1996). Regional planning approaches to tourism development: The case of Turkey. Tourism management, 17(7), 519-531.
  • Travel China Cheaper https://www.travelchinacheaper.com/using-wechat-alipay-china-expat-guide Erişim (18.01.19)
  • Truong, T. L. H., Lenglet, F., ve Mothe, C. (2018). Destination distinctiveness: Concept, measurement, and impact on tourist satisfaction. Journal of destination marketing ve management, 8, 214-231.
  • Turizm Güncel www.turizmguncel.com/haber/ispanya-sadece-bu-4-ulkeden-28-milyon-turist-aldi-7-ayda-50-milyonu-devirdi-h32717.html (18.01.19)
  • Vassiliadis, C. A. (2008). Destination product characteristics as useful predictors for repeat visiting and recommendation segmentation variables in tourism: a CHAID exhaustive analysis. International Journal of Tourism Research, 10(5), 439-452.
  • Worldstats www.worldatlas.com/articles/countries-with-the-most-unesco-world-heritage-sites.html (21.01.2019)
  • Xu, J. B. (2010). Perceptions of tourism products. Tourism Management, 31(5), 607-610.
  • Yuksel, A. (2001). Managing customer satisfaction and retention: A case of tourist destinations, Turkey. Journal of vacation marketing, 7(2), 153-168.

A Literature Review on Destination Attributes: Comparison of Turkey, Spain and Greece

Year 2019, , 225 - 245, 30.04.2019
https://doi.org/10.29249/selcuksbmyd.529064

Abstract

Destination attractiveness plays an important role on tourists’
destination choice and satisfaction. This study aims to determine the
researches focused on destination attractiveness of three important
destinations of Mediterranean namely; Turkey, Spain and Greece. In doing so,
this paper compares and contrasts the destination attractiveness of the
aforementioned countries. In this regard, this study designed as a literature
review. Ten studies were conducted in Turkey, six in Spain and three in Greece
were analyzed. A synthesis of the studies revealed, 23 destination attributes
for Turkey, 22 for Spain and 20 for Greece. Moreover, a vast majority of the
attributes (nature, attitude, hygiene and cleanliness) in the countries under
investigation were similar. Implications for theory and practice are discussed.

References

  • Aksöz, E.O. (2010). Turizm pazarlamasının organizasyonunda destinasyon pazarlama örgütleri ve Türkiye için uygun örgüt yapısının belirlenmesine yönelik bir araştırma. Yayımlanmamış Doktora Tezi. Anadolu Üniversitesi Sosyal Bilimler Enstitüsü, Eskişehir.
  • Aktaş, A., Çevirgen, A., ve Toker, B. (2010). Tourists' satisfaction and behavioral intentions on destination attributes: an empirical study in Alanya. Tourism Analysis, 15(2), 243-252.
  • Albayrak, T., ve Caber, M. (2013). The symmetric and asymmetric influences of destination attributes on overall visitor satisfaction. Current Issues in Tourism, 16(2), 149-166.
  • Alegre, J., ve Cladera, M. (2006). Repeat visitation in mature sun and sand holiday destinations. Journal of Travel Research, 44(3), 288-297.
  • Alegre, J., ve Cladera, M. (2009). Analysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing, 43(5/6), 670-685.
  • Alhroot, A. H. H. J. (2007). Marketing of a destination: Jordan as a case study (Doctoral dissertation, University of Huddersfield).Aljazeera www.aljazeera.com.tr/ulke-profili/ulke-profili-yunanistan (21.01.2019).
  • Aljazeera www.aljazeera.com.tr/ulke-profili/ulke-profili-yunanistan (21.01.2019)
  • Andriotis, K., Agiomirgianakis, G., ve Mihiotis, A. (2008). Measuring tourist satisfaction: A factor-cluster segmentation approach. Journal of Vacation Marketing, 14(3), 221-235.
  • Assiouras, I., Skourtis, G., Koniordos, M., ve Giannopoulos, A. A. (2015). Segmenting East Asian tourists to Greece by travel motivation. Asia Pacific Journal of Tourism Research, 20(12), 1389-1410.
  • Bahar, O., ve Kozak, M. (2012). Turizm ekonomisi. Detay Yayıncılık.
  • Bbc https://www.bbc.com/turkce/haberler-dunya-40839361 (21.01.2019)
  • Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism management, 21(1), 97-116.
  • Caber, M., Albayrak, T., ve Matzler, K. (2012). Classification of the destination attributes in the content of competitiveness (by revised importance-performance analysis). Journal of Vacation Marketing, 18(1), 43-56.
  • Campo, S., ve Garau, J. B. (2008). The influence of nationality on the generation of tourist satisfaction with a destination. Tourism Analysis, 13(1), 81-92.
  • Chahal, H., ve Devi, A. (2015). Destination attributes and destination image relationship in volatile tourist destination: role of perceived risk. Metamorphosis, 14(2), 1-19.
  • Çelik, P. (2014). Antalya turizm destinasyonunun rekabetçilik analizi. Yayımlanmamış Doktora Tezi. Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü, Antalya.
  • Çetinsöz, B. C., ve Artuğer, S. (2014). Yabancı turistlerin Antalya'yı tercih etmesinde etkili olan çekici faktörlerin belirlenmesine yönelik bir araştırma. Journal of International Social Research, 7(32).
  • Falzon, J. (2012). The price competitive position of Mediterranean countries in tourism: Evidence from the Thomson brochure. Tourism Management, 33(5), 1080-1092.
  • Fayos-Solá, E. (1996). Tourism policy: a midsummer night's dream? Tourism Management, 17(6), 405-412.
  • Gee, C. Y., Choy, D. J., ve Makens, J. C. (1984). The travel industry. AVI Publishing Company, Inc.
  • Göker, G. (2018). Açık Alanda Yapılan Doğa Temelli Rekreatif Etkinlikler Ve Destinasyon Markalaşması (Ilgaz Dağı Milli Parkı Örneği). Yayımlanmamış Doktora Tezi. Gazi Üniversitesi Sosyal Bilimler Enstitüsü, Ankara.
  • Güzel, B. (2017). Destination attributes in the eye of the local people. Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(1), 128-137.
  • Güzel, Ö., ve Güzel, B. (2017). The Influence of Films on Destination Attributes (DAs) for Arabian Tourists in Turkey. International Journal of Business and Information, 12(3), 209-242.
  • Haarhoff, R., ve Gany, K. B. (2017). Attributes that influence resort attractiveness: a case study of selected Kimberley resorts.
  • Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism management, 44, 34-45.
  • Klenosky, D. B. (2002). The “pull” of tourism destinations: A means-end investigation. Journal of travel research, 40(4), 396-403.Kozak, M. (2002). Destination benchmarking. Annals of tourism research, 29(2), 497-519.
  • Kozak, M. (2002). Destination benchmarking. Annals of tourism research, 29(2), 497-519.
  • Kozak, M., ve Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of travel research, 38(3), 260-269.
  • Kozak, M., Bigné, E., ve Andreu, L. (2005). Satisfaction and destination loyalty: A comparison between non-repeat and repeat tourists. Journal of Quality Assurance in Hospitality ve Tourism, 5(1), 43-59.
  • MacCannell, D. (1976). The visitor: A new theory of the leisure class. New Yor k: Schoken.
  • Mahdzar, M., Shuib, A., Ramachandran, S., ve Mohammad Afandi, S.H. (2015). The Role of Destination Attributes and Memorable Tourism Experience in Understanding Tourist Revisit intentions. Tourism ve Environment, Social and Management Sciences, 15, 32-39.
  • Marin, J. A., ve Taberner, J. G. (2008). Satisfaction and dissatisfaction with destination attributes: Influence on overall satisfaction and the intention to return. Retrieved December, 18, 2011.
  • Mehmetoglu, M., ve Normann, Ø. (2013). What influences tourists' overall holiday experience? Tourism company products versus destination products. European journal of tourism research, 6(2), 183.
  • Nikjoo, A. H., ve Ketabi, M. (2015). The role of push and pull factors in the way tourists choose their destination. Anatolia, 26(4), 588-597.
  • Ntv www.ntv.com.tr/dunya/yunanistanin-santorini-adasi-artik-turist istemiyor,r8ngOOAOfEONKOV301xHxw (21.01.2019)
  • Ozdemir, B., Aksu, A., Ehtiyar, R., Çizel, B., Çizel, R. B., ve İçigen, E. T. (2012). Relationships among tourist profile, satisfaction and destination loyalty: Examining empirical evidences in Antalya region of Turkey. Journal of Hospitality Marketing ve Management, 21(5), 506-540.
  • Öter, Z., ve Özdoğan, O. N. (2005). Kültür Amaçlı Seyahat Eden Turistlerde Destinasyon İmajı: Selçuk-Efes Örneği. Anatolia: Turizm Arastirmalari Dergisi, 16(2).
  • Patsouratis, V., Frangouli, Z., ve Anastasopoulos, G. (2005). Competition in tourism among the Mediterranean countries. Applied Economics, 37(16), 1865-1870.
  • Pektaş, F. (2017). Seyahat motivasyonunu oluşturan itici ve çekici faktörlerin tüketici temelli destinasyon değeri üzerine etkisi. Yayımlanmamış Doktora Tezi. Nevşehir Hacı Bektaş Veli Üniversitesi Sosyal Bilimler Enstitüsü, Nevşehir.
  • Rajaratnam, S. D., Nair, V., Pahlevan Sharif, S., ve Munikrishnan, U. T. (2015). Destination quality and tourists’ behavioural intentions: rural tourist destinations in Malaysia. Worldwide Hospitality and Tourism Themes, 7(5), 463-472.
  • Tekin, N.A. (2012). Turistik destinasyon pazarlaması ve Çeşme örneği. Yayımlanmamış Doktora Tezi. Ege Üniversitesi Sosyal Bilimler Enstitüsü, İzmir.
  • Tosun, C., ve Jenkins, C. L. (1996). Regional planning approaches to tourism development: The case of Turkey. Tourism management, 17(7), 519-531.
  • Travel China Cheaper https://www.travelchinacheaper.com/using-wechat-alipay-china-expat-guide Erişim (18.01.19)
  • Truong, T. L. H., Lenglet, F., ve Mothe, C. (2018). Destination distinctiveness: Concept, measurement, and impact on tourist satisfaction. Journal of destination marketing ve management, 8, 214-231.
  • Turizm Güncel www.turizmguncel.com/haber/ispanya-sadece-bu-4-ulkeden-28-milyon-turist-aldi-7-ayda-50-milyonu-devirdi-h32717.html (18.01.19)
  • Vassiliadis, C. A. (2008). Destination product characteristics as useful predictors for repeat visiting and recommendation segmentation variables in tourism: a CHAID exhaustive analysis. International Journal of Tourism Research, 10(5), 439-452.
  • Worldstats www.worldatlas.com/articles/countries-with-the-most-unesco-world-heritage-sites.html (21.01.2019)
  • Xu, J. B. (2010). Perceptions of tourism products. Tourism Management, 31(5), 607-610.
  • Yuksel, A. (2001). Managing customer satisfaction and retention: A case of tourist destinations, Turkey. Journal of vacation marketing, 7(2), 153-168.
There are 49 citations in total.

Details

Primary Language Turkish
Journal Section Original Research Articles
Authors

Sezer Karasakal

Publication Date April 30, 2019
Submission Date February 19, 2019
Published in Issue Year 2019

Cite

APA Karasakal, S. (2019). Destinasyon Çekicilikleri Üzerine Bir Literatür Taraması: Türkiye, İspanya ve Yunanistan Karşılaştırması. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 22(1), 225-245. https://doi.org/10.29249/selcuksbmyd.529064

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