Understanding the Why and How of Entrepreneurs: An Analysis via “StoryBox”

Year 2024, , 50 - 93, 27.03.2024

Osman Akarsu

https://doi.org/10.54733/smar.1404649

Abstract

The aim of the study is to comprehensively examine the meanings attributed by entrepreneurs in Türkiye to success criteria, both at individual, organizational, and societal levels, and to analyze the interpretations of these criteria. The literature on entrepreneurial success suggests the need for investigating how entrepreneurs in developing countries like Türkiye perceive and prioritize success, given the limited research conducted in these regions. The meanings created through different subjective perceptions of entrepreneurship are essential elements for understanding the unique market mechanisms specific to that country. Entrepreneurial characteristics are not universal nor do they have a specific rule, and the relevant success criteria are discussed separately in the literature. Qualitative research approach was employed to analyze 120 videos from the "StoryBox" channel on YouTube, where the success criteria of entrepreneurs were discussed. The video contents were examined and subjected to thematic analysis. Data collection ends when entrepreneurs consistently emphasize similar and recurring success criteria in the analyzed videos, indicating a saturation point. The findings indicate that Turkish entrepreneurs define and interpret entrepreneurial success qualitatively through three thematic perspectives (individual, organizational, and societal) and six sub-categories, reflecting their unique interpretations. The findings align with the general trend in the literature, but they highlight distinct success criteria unique to Türkiye, such as individual-level resilience and gratitude, organizational-level competitiveness (jealousy) and inclination towards luxury consumption, and societal-level forward-thinking. This study holds significance for understanding the entrepreneurial profile and its role in value creation processes.

Keywords

entrepreneur, success factors, qualitative research, video-based research

Girişimcilerin Nedenini ve Nasılını Anlamak: “StoryBox” Üzerinden Bir Çözümleme

Abstract

Çalışmanın amacı, Türkiye’deki girişimcilerin başarı kriterlerine yükledikleri anlamları bütünsel olarak (bireysel, örgütsel ve toplumsal boyutta) ele almak ve bu kriterlere yüklenen anlamları çözümlemektir. Girişimsel başarı literatürü, Türkiye gibi gelişmekte olan ülkelerdeki girişimcilerin başarıya nasıl değer verdiğinin araştırılmasını bu ülkelerdeki araştırmaların sınırlı olmasından dolayı önermektedir. Farklı öznel girişimcilik algılarıyla yaratılan anlamlar, o ülkeye özgü piyasa mekanizmasının anlaşılması için gerekli unsurlardır. Girişimci özelliklerinin evrensel olmadığı gibi belirli bir kuralınında olmadığı, ilgili başarı kriterlerinin de literatürde ayrı ayrı ele alındığı görülmektedir. Geliştirilen araştırma sorularının cevaplandırılabilmesi için “Youtube” içerisinde yer alan girişimcilerin başarı kriterlerinin ele alındığı "StoryBox" kanalındaki 120 video nitel araştırma yöntemleri ile analiz edilmiş, video içerikler çözümlenerek tematik analize tabi tutulmuştur. Girişimcilerin videolarda vurguladıkları başarı kriterlerinin benzerliği ve tekrarı açısından verinin doyum noktasına ulaştığı hissedildiğinde araştırma tamamlanmıştır. Bulgularda Türkiye’deki girişimcilerin, girişimsel başarıyı niteliksel olarak üç farklı tematik bakış açısıyla (bireysel, örgütsel ve toplumsal) ve altı alt kategoride tanımladıkları, kendi anlayışlarına bağlı olarak farklı şekilde yorumladıkları görülmektedir. Bulgular, literatürün genel eğilimine uygun olmakla birlikte Türkiye’ye özgü bireysel boyutta mayalanmak ve şükretmek, örgütsel boyutta kıskançlık ve lüks tüketime yönelme, toplumsal boyuttaysa ileriye düşme gibi farklı başarı kriterleri dikkat çekmektedir. Çalışma girişimci profilinin değer yaratma süreçlerinin anlaşılması açısından önemlidir. Türkiye’de ekonomik ve sosyal kalkınmanın ana unsurlarından olan girişimcilik pratiği ve kültürünün daha iyi anlaşılmasına katkı sağlamaktadır.

Keywords

girişimci, başarı faktörleri, nitel araştırma, video temelli araştırma

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