The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research

Begüm Al

doi:10.54733/smar.1768476

TR EN

Turizm Sektöründe STARA Farkındalığı, Psikolojik Güçlendirme ve Örgütsel Kimlik Arasındaki İlişki: Nicel Bir Araştırma

Abstract

Bu araştırmanın amacı, turizm sektöründe çalışan yöneticilerin STARA (Akıllı Teknolojiler, Yapay Zeka, Robotik, Algoritmalar) teknolojilerine ilişkin farkındalıklarının psikolojik güçlendirme ve örgütsel özdeşleşme üzerindeki etkilerini incelemektir. Araştırmada nicel bir saha çalışması yürütülmüştür. Veri toplama aracı olarak yapılandırılmış anket kullanılmıştır. Katılımcılar, Türkiye genelinde faaliyet gösteren turizm işletmelerinde orta ve üst düzey yönetici pozisyonlarında çalışan bireylerden amaçlı örnekleme yöntemi ile seçilmiştir. Çalışmaya toplam 350 kişi dâhil edilmiştir. Bulgular, STARA farkındalığının yöneticilerin psikolojik güçlendirmelerini artırarak örgütsel özdeşleşme düzeylerini güçlendirdiğini ortaya koymuştur. Regresyon analizi sonuçları, STARA farkındalığının hem örgütsel özdeşleşme hem de psikolojik güçlendirme üzerinde anlamlı etkileri olduğunu göstermiştir. Aracılık analizi sonuçları, psikolojik güçlendirmenin alt boyutlarının STARA farkındalığının örgütsel özdeşleşme üzerindeki etkisinde önemli aracılık rolleri oynadığını göstermektedir. Sonuçlar STARA farkındalığının, yöneticilerin anlamlı iş algıları, yetkinlik algıları, karar alma süreçlerinde özerklik algıları ve örgütsel etkilerini artırabileceklerine olan inançları aracılığıyla, örgütleriyle hem doğrudan hem de dolaylı olarak özdeşleşmelerini güçlendirdiğini göstermektedir.

Keywords

STARA, psikolojik güçlendirme, örgütsel özdeşleşme, turizm sektörü

The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research

Abstract

The purpose of this research is to examine the effects of managers working in the tourism sector’s awareness of STARA (Smart Technologies, Artificial Intelligence, Robotics, Algorithms) technologies on psychological empowerment and organizational identification. A quantitative field study was conducted in the research. A structured questionnaire was used as the data collection tool. Participants were selected through a purposive sampling method from individuals working in middle and senior management positions in tourism establishments operating throughout Türkiye. A total of 350 individuals were included in the study. Findings revealed that STARA awareness strengthens managers’ levels of organizational identification by increasing their psychological empowerment. Regression analysis results indicated that STARA awareness has significant effects on both organizational identification and psychological empowerment. Mediation analysis results indicate that the sub-dimensions of psychological empowerment play significant mediating roles in the effect of STARA awareness on organizational identification. The results indicate that STARA awareness strengthens managers’ identification with their organizations both directly and indirectly through their perception of meaningful work, their sense of competence, their perception of autonomy in decision-making and their belief that they can increase their organizational impact.

Keywords

STARA, psychological empowerment, organizational identification, tourism industry

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Details

Primary Language

English

Subjects

Business Administration

Journal Section

Research Article

Authors

Begüm Al ^*
0000-0001-8839-4478
Türkiye

Publication Date

October 28, 2025

Submission Date

August 19, 2025

Acceptance Date

October 20, 2025

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Year 2025 Volume: 6 Number: Global Academic Perspective in Social Sciences

DOI

https://doi.org/10.54733/smar.1768476

IZ

https://izlik.org/JA88HW53MA

APA

Al, B. (2025). The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research. Sosyal Mucit Academic Review, 6(Global Academic Perspective in Social Sciences), 147-175. https://doi.org/10.54733/smar.1768476

AMA

1.Al B. The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research. SMAR. 2025;6(Global Academic Perspective in Social Sciences):147-175. doi:10.54733/smar.1768476

Chicago

Al, Begüm. 2025. “The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research”. Sosyal Mucit Academic Review 6 (Global Academic Perspective in Social Sciences): 147-75. https://doi.org/10.54733/smar.1768476.

EndNote

Al B (October 1, 2025) The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research. Sosyal Mucit Academic Review 6 Global Academic Perspective in Social Sciences 147–175.

IEEE

[1]B. Al, “The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research”, SMAR, vol. 6, no. Global Academic Perspective in Social Sciences, pp. 147–175, Oct. 2025, doi: 10.54733/smar.1768476.

ISNAD

Al, Begüm. “The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research”. Sosyal Mucit Academic Review 6/Global Academic Perspective in Social Sciences (October 1, 2025): 147-175. https://doi.org/10.54733/smar.1768476.

JAMA

1.Al B. The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research. SMAR. 2025;6:147–175.

MLA

Al, Begüm. “The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research”. Sosyal Mucit Academic Review, vol. 6, no. Global Academic Perspective in Social Sciences, Oct. 2025, pp. 147-75, doi:10.54733/smar.1768476.

Vancouver

1.Begüm Al. The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research. SMAR. 2025 Oct. 1;6(Global Academic Perspective in Social Sciences):147-75. doi:10.54733/smar.1768476

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Turizm Sektöründe STARA Farkındalığı, Psikolojik Güçlendirme ve Örgütsel Kimlik Arasındaki İlişki: Nicel Bir Araştırma

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The Relationship Between STARA Awareness, Psychological Empowerment and Organizational Identification in the Tourism Sector: A Quantitative Research

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