An Updated Consumer Decision-making Model to Tackle Climate Change

Year 2021, Volume: 2 Issue: 1, 42 - 52, 30.06.2021

Bedri Munir Ozdemir

Abstract

Tapping into excessive consumption and climate change, this study introduces an updated consumer decision-making model to optimize purchases. By doing so, negative outcomes of excessive consumption on the climate change could be minimized. This theoretical research is informed by the traditional five stage decision-making model and related literature including artificial intelligence, excessive consumption, and climate change. In order to tackle harmful impact of the climate change, the research proposes an updated consumer decision-making model adopting Artificial Intelligence applications to prevent unnecessary purchases. There is not any known study observing the relationship between AI applications, consumer decision-making process, and climate change at macro level. By filling this gap in the literature, the current study aims to create an overall direction for future research. On the other hand, the main limitation of the research is the lack of empirical evidence. Hence further empirical studies are needed to test proposed model for validation.

Keywords

artificial intelligence, climate change, customer behaviour, consumer decision making process

İklim Değişikliği ile Savaş İçin Tüketici Karar Verme Modelinin Yenilenmiş Versiyonu

Abstract

Bu çalışma aşırı tüketim ve iklim değişikliği temelinde tüketici karar verme modelinin revize edilmiş yeni bir halini sunmaktadır. Bu revize edilmiş tüketici karar verme modeli ile birlikte aşırı tüketimden kaynaklanan olumsuz iklim değişiklikleri minimize edilebilir. Bu teorik araştırmanın temelini, geleneksel beş aşamalı tüketici karar verme modeli ile yapay zekâ, aşırı tüketim ve iklim değişikliği literatürü oluşturmaktadır. Çalışma toplam tüketimin yaklaşık toplamda satın alınan mal ve hizmetlere eşit olduğu varsayımını baz almaktadır. Bu araştırma, iklim değişikliğinin olumsuz etkileri ile savaşmak için gereksiz satın almaları önleyecek yapay zekâ uygulamalarını tüketici karar verme modeline uyarlayarak tüketici karar verme modelinin revize edilmiş yeni bir halini ortaya koymaktadır. Makro düzeyde yapay zekâ uygulamaları, tüketici karar verme süreci ve iklim değişikliğine dair bilinen bir çalışma bulunmamaktadır. Hâlihazırdaki bu çalışma, literatürdeki bu boşluğu doldurarak gelecek çalışmalar için genel bir yön belirlemeyi hedeflemektedir. Öte yandan, araştırmanın ana kısıtlaması ampirik ispatların eksikliğidir. Bu yüzden sunulan modelin test edilmesi için ampirik çalışmalara gerekmektedir.

Keywords

yapay zekâ, iklim değişikliği, tüketici davranışları, tüketici karar verme süreci, yapay zekâ, iklim değişikliği, tüketici davranışları, tüketici karar verme süreci

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