SHARING ECONOMY WITH ITS OPPORTUNITIES AND THREATS

Year 2023, Volume: 14 Issue: 2, 39 - 54, 19.08.2023

Figen Bozkurt , Arcan Tuzcu

Abstract

Every seventy or eighty years, there has been a disruptive innovation. Some argue that this century's disruptive innovation is the “sharing economy”. Recently, topics including sustainability, green lifestyle, depletion of natural resources, unconscious consumption, and waste management have become prominent, especially with the new generation's awareness of global protection. The aim of this study is to explain the emergence of sharing economy, and to discuss its contributions and the distruptive innovation that it creates with the examples from the world and Turkey. This study shows findings indicating that sharing economy not only contributes to the protection of environment and the limited natural resources, but also it adds financially to the individuals and institutions that seek sharing economy.

Keywords

Sharing Economy, Sustainability, Waste Management

FIRSAT VE TEHDİTLERİYLE PAYLAŞIM EKONOMİSİ

Abstract

Her yetmiş seksen yılda bir yıkıcı yenilik geldiğinden söz edilir. Bu yüzyılın yıkıcı yeniliğinin “Paylaşım Ekonomisi” olduğu konusunda bazı çevreler hem fikirdir. Son zamanlarda sürdürülebilirlik, yeşil yaşam, doğal kaynakların tükenmesi, bilinçsiz tüketim ve atık yönetimi gibi konular özellikle yeni neslin de dünyaya sahip çıkma bilinciyle daha da ön plana çıkmaktadır. Bu çalışmanın amacı, paylaşım ekonomisinin ortaya çıkışını ele alıp söz konusu ekonominin katkıları ile yaratacağı yıkıcı yeniliği dünyadan ve Türkiye'den örnekler ile tartışmaktır. Çalışma paylaşım ekonomisinin, çevrenin ve sınırlı doğal kaynakların korunması konusunda sağladığı katkılar kadar, paylaşım ekonomisine yönelen kişi veya kurumların iktisadi kazanımlar elde edebileceğine yönelik bulgular sunmaktadır.

Keywords

Paylaşım Ekonomisi, Sürdürülebilirlik, Atık Ekonomisi

References

• Airbnb (2022), https://press.airbnb.com/about-us/
• Aslan T., (2019), “Türkiye’de paylaşım hizmetlerine katılımı etkileyen güven faktörlerinin belirlenmesi”, Sakarya Üniversitesi, İşletme Enstitüsü, Yüksek Lisans Tezi
• Asplund, E., Björefeldt, P., Rådberg, P. (2017), Sharing Economy: Funding and Motivational Factors across Industries, Jönköping University, Master Thesis.
• Botsman, R., (2013), “The sharing economy lacks a shared definition”, Fast Company, https://doi.org/http://www.fastcoexist.com/3022028/the-sharing-economy-lacks-a-shared-definition#10
• Botsman, R., Rogers, R., (2010), “What’s Mine is Yours: The Rise of Collaborative Consumption”, Harper Collins Publishers.
• Böcker, L., Meelen, T., (2017), “Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation”, Environmental Innovation and Societal Transitions, 23, 28–39.
• Conte, C., (2016), The Triangular Trust in the Sharing Economy - What trust really means in the digital sharing, Università Ca’ Foscari Venezia, Master Thesis.
• Deci, E. L., Ryan, R. M., Koestner, R., (1999), “A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation”, Psychological Bulletin, Vol. 125, pp. 627–668.
• Eckhardt, G., M., Bardhi, F., (2013), “The Sharing Economy isn’t About Sharing at All”, Harward Business Review.
• Eggers, W., Macmillan, P., (2013), “Çözüm Devrimi: İşletmeler, Hükümetler ve Sosyal Teşebbüsler Toplumun En Zor Sorunlarını Çözmek İçin Nasıl Bir Araya Geliyor?”, Deloitte Küresel Hizmetler .
• Finley, K., (2012), Trust in the Sharing Economy: An Exploratory Study.
• Frenken, K., Schor, J., (2017), “Putting the sharing economy into perspective”,. Environmental Innovation and Societal Transitions, 23, 3-10.
• Gansky, L., (2010), “The Mesh, Why The Future of Business is Sharing” Portfolio/Penguin, New York:USA.
• Glind, P., (2013), “The consumer potential of Collaborative Consumption”, Research MSc in Sustainable Development – Environmental Governance, 1–65.
• Gorenflo, N., (2012), Paylaş ya da Öl: Kriz Çağında Kaybolmuş Neslin Sesleri, New Society Publishers
• Hamari, J., Sjöklint, M., Ukkonen, A., (2015), “The Sharing Economy: Why People Participate in Collaborative Consumption”, Journal of The Association for Information Science And Technology, 67(9), 2047-2059.
• Hawlitschek, F., Teubner, T., Gimpel, H.,(2016), "Paylaşım Ekonomisini Anlamak - Eşler Arası Kiralamaya Katılım için Sürücüler ve Engeller", Hawaii Uluslararası Sistem Bilimleri Konferansı (HICSS) , 2016, s. 4782 -4791.
• Hoq, K. M. R. (2017), Users Motivation To Take Part in the Sharing Economy in Turkey: a Chaperone To Sustainable Consumption Users Motivation To Take Part in the Sharing Economy in Turkey: a Chaperone To Sustainable Consumption, Marmara Üniversitesi, Sosyal Bilimler Enstitüsü, Yüksek Lisans Tezi.
• Horton, J., Zeckhauser, R., (2016), Owning, Using and Renting: Some Simple Economics of the " Sharing Economy”, NBER, National Bureau Rconomic Research, Workıng Paper, 22029.
• http://shareable.net/blog/future-travel.
• http://turkishtimedergi.com/dijital-girisim/%EF%BB%BF-50-basarisiz-startup-ve-hatalarindan-cikarilacak-50-ders-30-50/
• https://hbr.org/2015/01/the-sharing-economy-isnt-about-sharing-at-all
• ING (2015), What’s mine is yours - for a price. Rapid growth tipped for the sharing economy, İnternational Survey, July.
• Kara, M., (2016) Blablacar Türkiye ofisini neden kapattı? https://webrazzi.com/2016/12/22/blablacar-turkiye-ofisini-kapatti/
• Kara, M., (2017), 400 bin üyeyi geçen ikinci el moda uygulaması Dolap, Morhipo ile iş birliğini duyurdu. https://webrazzi.com/2017/03/10/400-bin-uyeyi-gecen-ikinci-el-moda-uygulamasi-dolap-morhipo-ile-is-birligini-duyurdu/
• Kaygısız, E. G., (2016), “Paylaşım Ekonomisi: Dünya ve Türkiye Örneklerinin Karşılaştırılması”, Namık Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, ICOMEP Özel Sayı, 568–581.
• Koçak, Y., Ulema Ş.,(2020), “Paylaşım Ekonomisinde Yasal Sorunlar ve Çözüm Önerileri: Airbnb Örneği“, Journal of Tourism and Gastronomy Studies, 2020, 8 (4), 3021-3038 .
• Kosintceva, A., (2016), “Business Models Of Sharing Economy Companies”, Master Thesis in International Business.
• Kurt S. ve Ünlüönen K. (2017). Paylaşım Ekonomisi Kapsamında Turizm Sisteminin Değerlendirilmesi. Ankara Hacı Bayram Veli Üniversitesi Turizm Fakültesi Dergisi, Vol:1, 1-21.
• Malhotra, A., Van Alstyne, M., (2014), “The Dark Side of the Sharing Economy and How to Lighten it”, Communications of the ACM, 57(11), 24-27.
• Mitręga-Niestrój, K., (2013), “The Sharing Economy and Collaborative Finance-Outline of the Problems”, Uniwersytet Ekonomiczny w Katowicach, Studia Ekonomiczne, Vol. 173., http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.desklight-322bf4c0-8107-4a11-9c2b-b01c603b0b1e
• Montezemolo, A. C., (2014), The Future is Sharing, https://tesi.luiss.it/15266/1/178621.pdf
• Moorman, C., Deshpandé, R., Zaltman, G., (1993), “Factors Affecting Trust in Market Research Relationships”, Journal of Marketing, Vol:57(1).
• Möhlmann, M., (2015), “Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again”, Journal of Consumer Behaviour, 14(3), 193–207.
• PwC. (2015), “The Sharing Economy - Consumer Intelligence Series”, PricewaterhouseCoopers, 30. www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdf
• Quinson, E., (2015), Collaborative consumption through new Technologies, Centrıa Unıversıty Of Applıed Scıences, Master Thesis.
• Radka, R., Margolis, A. (2011). Changing Models of Ownership and Value Exchange, EPIC.
• Ransby, Barbara (2003), Ella Baker and the Black Freedom Movement, A Radical Democratic Vision, The University Of North Carolina Press.
• Salter, J. (2012), Airbnb:The story behind the $1.3bn room-letting website. Retrieved from The Telegraph: http://www.telegraph.co.uk/technology/news/9525267/Airbnb-The-story-behind-the1.3bn-room-letting-website.html/
• Schor, J., (1999), The Overspent American: Why We Want What We Don’t Need An Excerpt from the Introduction, https://smmp.com/services/peace_justice_docs/Overspent American - Why we want what we don’t need.pdf
• Sundararajan, A., (2014), Peer-to-Peer Businesses and the Sharing (Collaborative) Economy: Overview, Economic Effects and Regulatory Issues, http://www.collaborativeconsumption.com/directory/
• Taeuscher, K., Kietzmann, J., (2017), “Learning from Failures in the Sharing Economy”, MIS Quarterly Executive, 16(4), 253–263.
• The Economist. (2013), All eyes on the sharing economy”, Economist, 452(7184), 137–137.
• Tiryakioğlu C. (2019). Tüketicilerin Paylaşım Ekonomisi Kullanma Motivasyonları Üzerine Türkiye’de Bir Araştırma”, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü, Yüksek Lisans Tezi.
• Walsh, B., (2011), “Today’s Smart Choice: Don’t Own. Share - 10 Ideas That Will Change the World”, http://content.time.com/time/specials/packages/article/0,28804,2059521_2059717_2059710,00.html
• Weber, C.L., Koomey, J.G., Matthews, H. S., (2010), “The Energy and Climate Change Implications of Different Music Delivery Methods”, Journal of Industrial Ecology, Yale University, vol. 14(5), 754-769, October.
• www.bbc.com
• www.bloomberg.com/news/articles/2022-01-17/freecycle-how-to-shop-without-the-environmental-guilt
• www.bloomberght.com/10-sektorde-paylasim-ekonomisinin-payi-yuzde-50-ye-cikacak-2285913
• www.economist.com/technology-quarterly/2013/03/09/all-eyes-on-the-sharing-economy
• www.forbes.com/sites/theyec/2015/02/10/the-future-of-the-sharing-economy-depends-on-trust/#2648cbcf4717
• www.zipcar.com/about
• Yamagishi, T., Yamagishi, M., (1994), “Trust and Commitment in the United States and Japan”, Motivation and Emotion, 18(2), 129–166.
• Yetim, D. S. (2016), “Uber, Hukuki Sorunlar ve Çözüm Önerileri”, Uyuşmazlık Mahkemesi Dergisi, Cilt:0, Sayı:6, 621-666.
• Yıldız, S., (2020), “Turizmde Sektöre Yönelik Sektörel Platformları Uygulayanların Eğitim ve Kullanımına Yönelik Planlamalar: Konaklama ve Ulaşım Hizmetleri Bir Araştırma”, İstanbul Üniversitesi Sosyal Bilimler Enstitüsü, Doktora Tezi.
• Zervas G, Proserpio D, Byers JW, (2017), “Paylaşım Ekonomisinin Yükselişi: Airbnb'nin Otel Endüstrisi Üzerindeki Etkisinin Tahmin Edilmesi”, Pazarlama Araştırmaları Dergisi, 54 (5), 687-705.
• Zhang, C., Kettinger, W., Kolte, P., Yoo, S., (2018), “Established companies' strategic responses to sharing economy threats”, MIS Quarterly Executive, 17, 23-40.