Tatil Öncesi ve Sonrası Destinasyon İmajı Karşılaştırması: Alanya Örneği

Caner Güçlü; Yıldırım Yılmaz

doi:10.24010/soid.674868

EN TR

Comparison of the Destination Image Before and After the Holiday: Case of Alanya

Abstract

It was carried out to determine the perceptions of foreign tourists about Alanya as a tourist destination before and after travel. Foreign tourists visiting Alanya constitute the universe of the research. A questionnaire was applied to 384 tourists who were accommodated in the hotels in Alanya center and its resorts and were chosen randomly. As a result of the research, it has been revealed that the image perceptions of the tourists are gathered under the dimensions of restaurant services, beaches, local artisans, security and transportation, local people, night life, natural and clean environment, history and culture. The image perception before and after the holidays were compared according to the paired sample t test. According to the results of the analysis, the perception of the image of the tourists after the visit is higher than before the visit. While the highest positive differentiation among dimensions is the image related to nightlife in the destination, the lowest positive differentiation is the image acquired about local craftsmen.

Keywords

Before Holiday, After Holiday, Destination Image, Alanya

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Details

Primary Language

Turkish

Subjects

-

Journal Section

Research Article

Authors

Caner Güçlü ^*
0000-0002-3977-3815
Türkiye

Yıldırım Yılmaz
0000-0002-6537-7111
Türkiye

Publication Date

August 30, 2020

Submission Date

January 15, 2020

Acceptance Date

March 15, 2020

Published in Issue

Year 1970 Volume: 17 Number: 2

DOI

https://doi.org/10.24010/soid.674868

IZ

https://izlik.org/JA44PW39NC

APA

Güçlü, C., & Yılmaz, Y. (2020). Tatil Öncesi ve Sonrası Destinasyon İmajı Karşılaştırması: Alanya Örneği. Seyahat Ve Otel İşletmeciliği Dergisi, 17(2), 173-185. https://doi.org/10.24010/soid.674868

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Comparison of the Destination Image Before and After the Holiday: Case of Alanya

Comparison of the Destination Image Before and After the Holiday: Case of Alanya

Abstract

Keywords