Destinasyon Deneyimi ve Sadakati Arasındaki İlişkide Destinasyon Aidiyetinin Aracı Rolü

İlker Türkeri

doi:10.24010/soid.779051

EN TR

The Mediating Role of Destination Attachment on the Relation between the Destination Experience and Destination Loyalty

Abstract

The aim of this study is to address the concept of loyalty used to express coherence in purchasing behaviors on a touristic destination. For this purpose, a model that directly and indirectly influences in the formation process of destination loyalty of tourists, which makes it easier to market destinations by revisiting destinations and also recommending them to others, has been examined within a model. In the constructedstructural equation model, the affects of destination experience attachment on destination loyalty have been tested by drawing path analysis. In order to be able to perform the analysis, the data of the research have beencollected by using the questionnaire technique from 395 tourists who visit Fethiye. The results of the research show that destination attachment have mediating effect on the relation between the destinastion experience and destination loyalty.

Keywords

Experience, Attachment, Loyalty, Destinastion, Fethiye.

Destinasyon Deneyimi ve Sadakati Arasındaki İlişkide Destinasyon Aidiyetinin Aracı Rolü

Öz

Bu çalışmanın amacı satın alma davranışlarındaki tutarlılığı ifade etmek için kullanılan sadakat kavramı ile turistlerin ziyaret ettikleri destinasyonda edindikleri deneyim arasındaki ilişkiyi aidiyet kapsamında ortaya koymaktır. Bu amaçla, destinasyonları tekrar ziyaret eden ve aynı zamanda ziyaret ettikleri destinasyonları başkalarına tavsiye ederek destinasyonların pazarlanmasını kolaylaştıran turistlerin destinasyon sadakati oluşum sürecine doğrudan ve dolaylı etki eden değişkenler bir model kapsamında incelenmiştir. Kurulan yapısal eşitlik modelinde destinasyon deneyiminin ve destinasyon aidiyetinin destinasyon sadakati üzerindeki etkileri yol analizi çizilerek test edilmiştir. Analiz için kullanılan veriler Fethiye’yi ziyaret eden 395 turistten anket tekniği kullanılarak elde edilmiştir. Araştırma sonuçları, destinasyon deneyiminin sadakat üzerinde etkili olduğunu ve bu ilişkiye destinasyon aidiyetinin aracılık ettiğini göstermektedir.

Anahtar Kelimeler

deneyim , aidiyet , sadakat , destinasyon , Fethiye

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Details

Primary Language

Turkish

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

İlker Türkeri ^*
0000-0002-2245-8499
Türkiye

Publication Date

August 30, 2020

Submission Date

February 8, 2019

Acceptance Date

April 13, 2020

Published in Issue

Year 1970 Volume: 17 Number: 2

DOI

https://doi.org/10.24010/soid.779051

IZ

https://izlik.org/JA48MP95BK

APA

Türkeri, İ. (2020). Destinasyon Deneyimi ve Sadakati Arasındaki İlişkide Destinasyon Aidiyetinin Aracı Rolü. Seyahat Ve Otel İşletmeciliği Dergisi, 17(2), 270-287. https://doi.org/10.24010/soid.779051

Seyahat ve Otel İşletmeciliği (Journal of Travel Business) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

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The Mediating Role of Destination Attachment on the Relation between the Destination Experience and Destination Loyalty

Abstract

Keywords

Destinasyon Deneyimi ve Sadakati Arasındaki İlişkide Destinasyon Aidiyetinin Aracı Rolü

Öz

Anahtar Kelimeler

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

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