Kış Turizmi Destinasyonunda Yaşanan Unutulmaz Turizm Deneyimleri: Kültürlerarası Karşılaştırma

Year 2017, Volume: 14 Issue: 3, 223 - 236, 22.12.2017

Gülizar Akkuş

https://doi.org/10.24010/soid.369985

Cited By: 11

Abstract

Turizm
ürününün değeri, deneyime dayanmaktadır. Turistin yaşadığı bir deneyim ne kadar
unutulmaz olursa, turizm merkezleri o ölçüde başarıya ulaşmaktadır. Bu sebeple
destinasyonların öncelikle hitap ettiği turistik kitleye yönelik unutulmaz
deneyimler sunması ve bu deneyimleri nasıl arttırabileceğini keşfedebilmek için
profil araştırması yapması gerekmektedir. Bu araştırmada, kış ve spor turizmi
amacıyla Erzurum’u ziyaret eden Polonyalı ve İranlı turistlerin yaşadığı
unutulmaz deneyimler değerlendirilmiş ve turistlerin milliyetlerine göre bu
deneyimlerin farklılaştığı noktalar tespit edilmeye çalışılmıştır. Hazırlanan
anket formları kayak sezonunda Erzurum havaalanı
dış hatlar giden yolcu bölümündeki yabancı turistlere uygulanmıştır. Toplamda
418 anket formu değerlendirmeye alınmıştır. Araştırma sonucunda, Polonyalı
turistlerin, haz (hedonizm) ve anlamlılık açısından yaşadıkları deneyimi,
İranlı turistlerden daha olumlu algıladığı belirlenmiştir. 

Keywords

Unutulmaz turizm deneyimleri, Turist deneyimi, Kış turizmi destinasyonu, Kültürlerarası karşılaştırma.

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