Erken Dönem Pazarlama Düşünce Okulları

Eric H. Shaw; D. G. Brian Jones; Paula A. Mclean

Erken Dönem Pazarlama Düşünce Okulları

Abstract

Herhangi bir akademik disiplin çalışmasında, fikirler ve kavramlar tartışılır ve münakaşa edilir. Zamanla, bu kavramlar ve tartışmalar, ilgili disiplini anlamaya yönelik bir yaklaşım veya bir düşünce okulu olarak tanımlanabilecek kitleler halinde kümelenmektedir. Bireysel pazarlama düşüncesi okullarının erken tarihini inceleyen birçok çalışma bulunmaktadır. Bu çalışmalar arasından özellikle Hollander’in (1980) kurumsal okul, Hunt ve Goolsby’in (1988) pazarlama fonksiyonları okulu, Murphy ve Enis (1986) ve Zinn ve Johnson’nın (1990) emtia okulu ve Savitt (1990) bölgelerarası ticaret okulu üzerine yaptıkları çalışmalar öne çıkmaktadır. Bunlara ek olarak Bartels’in (1988) Pazarlama Düşüncesi Tarihi kitabı ve Sheth vd. (1988) Pazarlama Teorisi: Evrimi ve Tarihi kitabında ilk pazarlama düşüncesi ve teorisi okullarına dair önemli tartışmalar bulunmaktadır.

Keywords

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Details

Primary Language

Turkish

Subjects

Business Administration

Journal Section

Translation

Authors

Eric H. Shaw This is me
United States

D. G. Brian Jones This is me
United States

Paula A. Mclean This is me
United States

Publication Date

December 22, 2020

Submission Date

December 14, 2020

Acceptance Date

December 16, 2020

Published in Issue

Year 2020 Volume: 4 Number: 2

IZ

https://izlik.org/JA82LF76AY

Cite

RIS / Bibtex

APA

Shaw, E. H., Jones, D. G. B., & Mclean, P. A. (2020). Erken Dönem Pazarlama Düşünce Okulları (T. Akıskalı, Trans.). Pazarlama İçgörüsü Üzerine Çalışmalar, 4(2), 74-85. https://izlik.org/JA82LF76AY

AMA

1.Shaw EH, Jones DGB, Mclean PA. Erken Dönem Pazarlama Düşünce Okulları. SOMI. 2020;4(2):74-85. https://izlik.org/JA82LF76AY

Chicago

Shaw, Eric H., D. G. Brian Jones, and Paula A. Mclean. 2020. “Erken Dönem Pazarlama Düşünce Okulları”. Translated by Türkan Akıskalı. Pazarlama İçgörüsü Üzerine Çalışmalar 4 (2): 74-85. https://izlik.org/JA82LF76AY.

EndNote

Shaw EH, Jones DGB, Mclean PA (December 1, 2020) Erken Dönem Pazarlama Düşünce Okulları. Pazarlama İçgörüsü Üzerine Çalışmalar 4 2 74–85.

IEEE

[1]E. H. Shaw, D. G. B. Jones, and P. A. Mclean, “Erken Dönem Pazarlama Düşünce Okulları”, SOMI, vol. 4, no. 2, pp. 74–85, Dec. 2020, [Online]. Available: https://izlik.org/JA82LF76AY

ISNAD

Shaw, Eric H. - Jones, D. G. Brian - Mclean, Paula A. “Erken Dönem Pazarlama Düşünce Okulları”. Pazarlama İçgörüsü Üzerine Çalışmalar. Trans. Türkan Akıskalı 4/2 (December 1, 2020): 74-85. https://izlik.org/JA82LF76AY.

JAMA

1.Shaw EH, Jones DGB, Mclean PA. Erken Dönem Pazarlama Düşünce Okulları. SOMI. 2020;4:74–85.

MLA

Shaw, Eric H., et al. “Erken Dönem Pazarlama Düşünce Okulları”. Pazarlama İçgörüsü Üzerine Çalışmalar, translated by Türkan Akıskalı, vol. 4, no. 2, Dec. 2020, pp. 74-85, https://izlik.org/JA82LF76AY.

Vancouver

1.Eric H. Shaw, D. G. Brian Jones, Paula A. Mclean. Erken Dönem Pazarlama Düşünce Okulları. SOMI [Internet]. 2020 Dec. 1;4(2):74-85. Available from: https://izlik.org/JA82LF76AY