Erken Dönem Pazarlama Düşünce Okulları

Eric H. Shaw; D. G. Brian Jones; Paula A. Mclean

Erken Dönem Pazarlama Düşünce Okulları

Öz

Herhangi bir akademik disiplin çalışmasında, fikirler ve kavramlar tartışılır ve münakaşa edilir. Zamanla, bu kavramlar ve tartışmalar, ilgili disiplini anlamaya yönelik bir yaklaşım veya bir düşünce okulu olarak tanımlanabilecek kitleler halinde kümelenmektedir. Bireysel pazarlama düşüncesi okullarının erken tarihini inceleyen birçok çalışma bulunmaktadır. Bu çalışmalar arasından özellikle Hollander’in (1980) kurumsal okul, Hunt ve Goolsby’in (1988) pazarlama fonksiyonları okulu, Murphy ve Enis (1986) ve Zinn ve Johnson’nın (1990) emtia okulu ve Savitt (1990) bölgelerarası ticaret okulu üzerine yaptıkları çalışmalar öne çıkmaktadır. Bunlara ek olarak Bartels’in (1988) Pazarlama Düşüncesi Tarihi kitabı ve Sheth vd. (1988) Pazarlama Teorisi: Evrimi ve Tarihi kitabında ilk pazarlama düşüncesi ve teorisi okullarına dair önemli tartışmalar bulunmaktadır.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

İşletme

Bölüm

Çeviri

Yazarlar

Eric H. Shaw Bu kişi benim
United States

D. G. Brian Jones Bu kişi benim
United States

Paula A. Mclean Bu kişi benim
United States

Yayımlanma Tarihi

22 Aralık 2020

Gönderilme Tarihi

14 Aralık 2020

Kabul Tarihi

16 Aralık 2020

Yayımlandığı Sayı

Yıl 2020 Cilt: 4 Sayı: 2

IZ

https://izlik.org/JA82LF76AY

Kaynak Göster

RIS / Bibtex

APA

Shaw, E. H., Jones, D. G. B., & Mclean, P. A. (2020). Erken Dönem Pazarlama Düşünce Okulları (T. Akıskalı, çev.). Pazarlama İçgörüsü Üzerine Çalışmalar, 4(2), 74-85. https://izlik.org/JA82LF76AY

AMA

1.Shaw EH, Jones DGB, Mclean PA. Erken Dönem Pazarlama Düşünce Okulları. SOMI. 2020;4(2):74-85. https://izlik.org/JA82LF76AY

Chicago

Shaw, Eric H., D. G. Brian Jones, ve Paula A. Mclean. 2020. “Erken Dönem Pazarlama Düşünce Okulları”. çeviren Türkan Akıskalı. Pazarlama İçgörüsü Üzerine Çalışmalar 4 (2): 74-85. https://izlik.org/JA82LF76AY.

EndNote

Shaw EH, Jones DGB, Mclean PA (01 Aralık 2020) Erken Dönem Pazarlama Düşünce Okulları. Pazarlama İçgörüsü Üzerine Çalışmalar 4 2 74–85.

IEEE

[1]E. H. Shaw, D. G. B. Jones, ve P. A. Mclean, “Erken Dönem Pazarlama Düşünce Okulları”, SOMI, c. 4, sy 2, ss. 74–85, Ara. 2020, [çevrimiçi]. Erişim adresi: https://izlik.org/JA82LF76AY

ISNAD

Shaw, Eric H. - Jones, D. G. Brian - Mclean, Paula A. “Erken Dönem Pazarlama Düşünce Okulları”. Pazarlama İçgörüsü Üzerine Çalışmalar. Trc. Türkan Akıskalı 4/2 (01 Aralık 2020): 74-85. https://izlik.org/JA82LF76AY.

JAMA

1.Shaw EH, Jones DGB, Mclean PA. Erken Dönem Pazarlama Düşünce Okulları. SOMI. 2020;4:74–85.

MLA

Shaw, Eric H., vd. “Erken Dönem Pazarlama Düşünce Okulları”. Pazarlama İçgörüsü Üzerine Çalışmalar, çeviren Türkan Akıskalı, c. 4, sy 2, Aralık 2020, ss. 74-85, https://izlik.org/JA82LF76AY.

Vancouver

1.Eric H. Shaw, D. G. Brian Jones, Paula A. Mclean. Erken Dönem Pazarlama Düşünce Okulları. SOMI [Internet]. 01 Aralık 2020;4(2):74-85. Erişim adresi: https://izlik.org/JA82LF76AY