Tüketici Araştırmasının Ortaya Çıkışı

Harold Kassarjıan; Ronald C. Goodsteın

Tüketici Araştırmasının Ortaya Çıkışı

Öz

Tüketici araştırmalarının ortaya çıkışı, pazarlama biliminin temelleri ve üzerinde yükselen fikirler konusunda çekişmelere sebep olmuştur. Bu çalışmanın amacı, alanın mevcut durumunun bir incelemesini sağlamaktan ziyade, bu temelleri ve gelişimin ilk yıllarında tüketici davranışının ortaya çıkışını incelemektir. Çalışma kapsamında İkinci Dünya Savaşı sonrası dönem, Yale iletişim çalışmaları, Freudyen teori, davranışsal öğrenme kuramları, tüketici davranışı teorileri, mesleğin ortaya çıkışı gibi bölümler ele alınarak incelenmiştir. Buradan hareketle çalışma, alanın bugünü hakkında tespitlerde bulunmaktan ziyade zaman içinde gelişimine ışık tutarak, her parçası önemli olan değişiklikleri heyecan verici bir araştırma alanı olarak sunmaktadır.

Anahtar Kelimeler

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Details

Primary Language

Turkish

Subjects

Behaviour-Personality Assessment in Psychology , Business Administration

Journal Section

Translation

Authors

Harold Kassarjıan This is me
United States

Ronald C. Goodsteın This is me
United States

Publication Date

July 26, 2021

Submission Date

April 27, 2021

Acceptance Date

June 21, 2021

Published in Issue

Year 2021 Volume: 5 Number: 1

IZ

https://izlik.org/JA46NH97UU

Cite

RIS / Bibtex

APA

Kassarjıan, H., & Goodsteın, R. C. (2021). Tüketici Araştırmasının Ortaya Çıkışı (U. Öncül, Trans.). Pazarlama İçgörüsü Üzerine Çalışmalar, 5(1), 38-49. https://izlik.org/JA46NH97UU

AMA

1.Kassarjıan H, Goodsteın RC. Tüketici Araştırmasının Ortaya Çıkışı. SOMI. 2021;5(1):38-49. https://izlik.org/JA46NH97UU

Chicago

Kassarjıan, Harold, and Ronald C. Goodsteın. 2021. “Tüketici Araştırmasının Ortaya Çıkışı”. Translated by Uğur Öncül. Pazarlama İçgörüsü Üzerine Çalışmalar 5 (1): 38-49. https://izlik.org/JA46NH97UU.

EndNote

Kassarjıan H, Goodsteın RC (July 1, 2021) Tüketici Araştırmasının Ortaya Çıkışı. Pazarlama İçgörüsü Üzerine Çalışmalar 5 1 38–49.

IEEE

[1]H. Kassarjıan and R. C. Goodsteın, “Tüketici Araştırmasının Ortaya Çıkışı”, SOMI, vol. 5, no. 1, pp. 38–49, July 2021, [Online]. Available: https://izlik.org/JA46NH97UU

ISNAD

Kassarjıan, Harold - Goodsteın, Ronald C. “Tüketici Araştırmasının Ortaya Çıkışı”. Pazarlama İçgörüsü Üzerine Çalışmalar. Trans. Uğur Öncül 5/1 (July 1, 2021): 38-49. https://izlik.org/JA46NH97UU.

JAMA

1.Kassarjıan H, Goodsteın RC. Tüketici Araştırmasının Ortaya Çıkışı. SOMI. 2021;5:38–49.

MLA

Kassarjıan, Harold, and Ronald C. Goodsteın. “Tüketici Araştırmasının Ortaya Çıkışı”. Pazarlama İçgörüsü Üzerine Çalışmalar, translated by Uğur Öncül, vol. 5, no. 1, July 2021, pp. 38-49, https://izlik.org/JA46NH97UU.

Vancouver

1.Harold Kassarjıan, Ronald C. Goodsteın. Tüketici Araştırmasının Ortaya Çıkışı. SOMI [Internet]. 2021 Jul. 1;5(1):38-49. Available from: https://izlik.org/JA46NH97UU