Tüketici Araştırmasının Ortaya Çıkışı

Harold Kassarjıan; Ronald C. Goodsteın

Tüketici Araştırmasının Ortaya Çıkışı

Öz

Tüketici araştırmalarının ortaya çıkışı, pazarlama biliminin temelleri ve üzerinde yükselen fikirler konusunda çekişmelere sebep olmuştur. Bu çalışmanın amacı, alanın mevcut durumunun bir incelemesini sağlamaktan ziyade, bu temelleri ve gelişimin ilk yıllarında tüketici davranışının ortaya çıkışını incelemektir. Çalışma kapsamında İkinci Dünya Savaşı sonrası dönem, Yale iletişim çalışmaları, Freudyen teori, davranışsal öğrenme kuramları, tüketici davranışı teorileri, mesleğin ortaya çıkışı gibi bölümler ele alınarak incelenmiştir. Buradan hareketle çalışma, alanın bugünü hakkında tespitlerde bulunmaktan ziyade zaman içinde gelişimine ışık tutarak, her parçası önemli olan değişiklikleri heyecan verici bir araştırma alanı olarak sunmaktadır.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Psikolojide Davranış-Kişilik Değerlendirmesi , İşletme

Bölüm

Çeviri

Yazarlar

Harold Kassarjıan Bu kişi benim
United States

Ronald C. Goodsteın Bu kişi benim
United States

Yayımlanma Tarihi

26 Temmuz 2021

Gönderilme Tarihi

27 Nisan 2021

Kabul Tarihi

21 Haziran 2021

Yayımlandığı Sayı

Yıl 2021 Cilt: 5 Sayı: 1

IZ

https://izlik.org/JA46NH97UU

Kaynak Göster

RIS / Bibtex

APA

Kassarjıan, H., & Goodsteın, R. C. (2021). Tüketici Araştırmasının Ortaya Çıkışı (U. Öncül, çev.). Pazarlama İçgörüsü Üzerine Çalışmalar, 5(1), 38-49. https://izlik.org/JA46NH97UU

AMA

1.Kassarjıan H, Goodsteın RC. Tüketici Araştırmasının Ortaya Çıkışı. SOMI. 2021;5(1):38-49. https://izlik.org/JA46NH97UU

Chicago

Kassarjıan, Harold, ve Ronald C. Goodsteın. 2021. “Tüketici Araştırmasının Ortaya Çıkışı”. çeviren Uğur Öncül. Pazarlama İçgörüsü Üzerine Çalışmalar 5 (1): 38-49. https://izlik.org/JA46NH97UU.

EndNote

Kassarjıan H, Goodsteın RC (01 Temmuz 2021) Tüketici Araştırmasının Ortaya Çıkışı. Pazarlama İçgörüsü Üzerine Çalışmalar 5 1 38–49.

IEEE

[1]H. Kassarjıan ve R. C. Goodsteın, “Tüketici Araştırmasının Ortaya Çıkışı”, SOMI, c. 5, sy 1, ss. 38–49, Tem. 2021, [çevrimiçi]. Erişim adresi: https://izlik.org/JA46NH97UU

ISNAD

Kassarjıan, Harold - Goodsteın, Ronald C. “Tüketici Araştırmasının Ortaya Çıkışı”. Pazarlama İçgörüsü Üzerine Çalışmalar. Trc. Uğur Öncül 5/1 (01 Temmuz 2021): 38-49. https://izlik.org/JA46NH97UU.

JAMA

1.Kassarjıan H, Goodsteın RC. Tüketici Araştırmasının Ortaya Çıkışı. SOMI. 2021;5:38–49.

MLA

Kassarjıan, Harold, ve Ronald C. Goodsteın. “Tüketici Araştırmasının Ortaya Çıkışı”. Pazarlama İçgörüsü Üzerine Çalışmalar, çeviren Uğur Öncül, c. 5, sy 1, Temmuz 2021, ss. 38-49, https://izlik.org/JA46NH97UU.

Vancouver

1.Harold Kassarjıan, Ronald C. Goodsteın. Tüketici Araştırmasının Ortaya Çıkışı. SOMI [Internet]. 01 Temmuz 2021;5(1):38-49. Erişim adresi: https://izlik.org/JA46NH97UU