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Tüketici Araştırmasının Ortaya Çıkışı

Year 2021, Volume: 5 Issue: 1, 38 - 49, 26.07.2021

Harold Kassarjıan Ronald C. Goodsteın Translator: Uğur Öncül

Abstract

Tüketici araştırmalarının ortaya çıkışı, pazarlama biliminin temelleri ve üzerinde yükselen fikirler konusunda çekişmelere sebep olmuştur. Bu çalışmanın amacı, alanın mevcut durumunun bir incelemesini sağlamaktan ziyade, bu temelleri ve gelişimin ilk yıllarında tüketici davranışının ortaya çıkışını incelemektir. Çalışma kapsamında İkinci Dünya Savaşı sonrası dönem, Yale iletişim çalışmaları, Freudyen teori, davranışsal öğrenme kuramları, tüketici davranışı teorileri, mesleğin ortaya çıkışı gibi bölümler ele alınarak incelenmiştir. Buradan hareketle çalışma, alanın bugünü hakkında tespitlerde bulunmaktan ziyade zaman içinde gelişimine ışık tutarak, her parçası önemli olan değişiklikleri heyecan verici bir araştırma alanı olarak sunmaktadır.

Keywords

Tüketici Araştırması Tüketici Davranışları Davranışsal Öğrenme

References

  • Allport, G. (1935) Psychology of Radio. New York: Harper Brothers.
  • Allport, G.W. and Postman, L.J. (1943) The Psychology of Rumor. New York. Holt, Rinehard and Winston.
  • Andreasen, A.R. (1965) ‘Attitudes, Customer Behavior and A Decision Model’, in L.G.Peterson (ed.) New Research in Marketing, Berkeley: University of California, Institute of Business and Economic Research.
  • Andreasen, A.R. (2006) Social Marketing in the 21st Century. London: Sage Publications, Inc.
  • Arnould, E.J. and Thompson, C.J. (2005) ‘Consumer Culture Theory (CCT): Twenty Years of Research’, Journal of Consumer Research, 31 (March): 868–882.
  • Battels, R. (1988) The History of Marketing Thought third edn.
  • Columbus, OH: Publishing Horizons, Inc. (first edn. published by Richard D.Irwin (1962) as The Development of Marketing Thought.) Belk, R.W. (1986) ‘What Should ACR Want To Be When It grows Up’, in R.J.Lutz (ed.) Advances in Consumer Research, Vol. 13, Provo, UT: Association for Consumer Research, pp. 423–424.
  • Belk, R.W. (ed.) (1991) Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey. Provo, UT: Association for Consumer Research.
  • Belk, R.W., Wallendorf, M. and Sherry, J.F. Jr. (1989) ‘The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey’, Journal of Consumer Research, 15 (June): 1–38.
  • Bettman, J.R. (1979) An Information Processing Theory of Consumer Choice. Reading, MA: Addison-Wesley.
  • Bliss, P. (1963) Marketing and the Behavioral Sciences. New York: Allyn and Bacon.
  • Bush, R.R. and Mosteller, F. (1955) Stochastic Models for Learning. New York: John Wiley and Sons.
  • Cantril, H. (1940) The Invasion from Mars. Princeton: Princeton University Press.
  • Cohen, J.B. (ed.) (1972) Behavioral Science Foundations of Consumer Behavior. New York: The Free Press.
  • Culver, S. (1988) ‘What Manikins Want: “The Wonderful Wizard of Oz” and “The Art of Decorating Dry Goods Windows”’, Representations, 21 (Winter), 97–116.
  • Edell, J.A. (1993) ‘Advertising Interactions: A Route to Understanding Brand Equity’, in A.Mitchell (ed.) Advertising Exposure, Memory and Choice, Hillsdale, NJ: L. Erlbaum, pp. 195–208.
  • Ekström, K.M. (2003) ‘Revisiting the Family Tree: Historical and Future Consumer Behavior Research’, Academy of Marketing Science Review. Vol. 1, pp. 1–29.
  • Engel, J.F., Kollat, D.T. and Blackwell, R.D. (1968) Consumer Behavior. New York: Holt, Rienhard & Winston.
  • Estes, W.K., Kuch, S., MacCorquodale, K., Meehl, P.E., Mueller, C.G. Jr., Schoenfeld, W.N. and Verplanck, W.S. (1954) Modern Learning Theory. New York: Appleton-Century-Crofts.
  • Fishbein, M. and Ajzen, I. (1975) Beliefs, Attitudes, Intentions and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
  • Frank, R. (1962) ‘Brand Choice as Probability Process’, Journal of Business, 5(1): 43–56.
  • Fullerton, R.A. (1990) ‘The Art of Marketing Research: Selections from Paul F. Lazersfeld's “Shoe Buying in Zurich” (1933)’, Journal of the Academy of Marketing Science, 18(2): 317–325.
  • Fullerton, R.A. and Stern, B.B. (1990) ‘The Rise and Fall of Ernest Dichter’, Werbeforschung und Praxis (June), 208–211.
  • Haines, G. (1969) Consumer Behavior: Learning Models of Purchasing. New York: Free Press.
  • Haire, M. (1950) ‘Projective Techniques in Marketing Research’, Journal of Marketing, 24(2): 649–656.
  • Hansen, F. (1972) Consumer Choice Behavior: A Cognitive Theory, New York: The Free Press.
  • Hansen, F. (1981) ‘Hemispherical Laterization: A Review and a Discussion of its Implications for Consumer Behavior Research’, Journal of Consumer Research, 8(1): 23–36.
  • Hansen, F. and Christensen, S.R. (2007) Emotions, Advertising and Consumer Choice. Copenhagen: Copenhagen Business School Press.
  • Hilgard, E.R. (1956) Theories of Learning. New York: Appleton-Century-Crofts.
  • Howard, J.A. (1963) Marketing: Executive and Buyer Behavior. New York: Columbia University Press.
  • Howard, J.A. and Sheth, J. (1969) The Theory of Buyer Behavior. New York: John Wiley and Sons.
  • Hovland, C.I., Janis, I.L. and Kelley, H.H (1953) Communication and Persuasion. New Haven: Yale University Press.
  • Hunt, K. (1977) Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction: Proceedings of the Conference Conducted by Marketing Science Institute with Support from the National Science Foundation, Cambridge, MA: Marketing Science Institute.
  • Jones, D.B.G. and Monieson, D.D. (1990) ‘Early Development of the Philosophy of Marketing Thought’, Journal of Marketing, 51(1): 102–113. Kassarjian, H.H. (1968) ‘Consumer Behavior: A Field Theoretical Approach, in American Marketing Association Fall Conference Proceedings (Series 28), pp. 285–289.
  • Kassarjian, H.H. (1973) ‘Field Theory in Consumer Behavior’, in S.Ward and T.S.Robertson (eds) Consumer Behavior: Theoretical Sources. Englewood Cliffs, NJ: Prentice-Hall, Inc.
  • Kassarjian, H.H. (1994) ‘Scholarly Traditions and European Roots of American Consumer Research’ in G.Laurent, G.L.Lilien and B.Pras (eds) Research Traditions in Marketing, Boston: Kluwer Academic Publishers, pp. 265–279.
  • Kassarjian, H.H. and Robertson, T.S. (1968) (eds) Perspectives in Consumer Behavior. Glenview, IL: Scott, Foresman and Company.
  • Katona, G. (1951) Psychological Analysis of Economic Behavior. New York: McGraw-Hill.
  • Katz, E. (1957) ‘The Two step Flow of Communication: An Up-to-Date Report on an Hypothesis’, Public Opinion Quarterly, 21(Spring): 61–78.
  • Kernan, J.B. (1995) ‘Framing a Rainbow, Focusing the Light: JCR's First Twenty Years’, in F.R.Kardes and M.Sujan (eds) Advances in Consumer Research, Vol. 22, Provo, UT: Association for Consumer Research, pp. 488–496.
  • Kotler, P. (1968) ‘Computer Simulation in the Analysis of New-Product Decisions’, in F.MBass, C.W.King, and E.A.Pessemier (eds) Applications of the Sciences in Marketing Management. New York: John Wiley and Sons.
  • Kotler, P. and Levy, S. (1969) ‘Broadening the Concept of Marketing’, Journal of Marketing, 33(January): 10–16.
  • Kroeber-Riel, W. (1979) ‘Activation Research: Psychobiological Approaches in Consumer Research’, Journal of Consumer Research, 5(3): 240–250.
  • Kuehn, A.A. (1962) ‘Consumer Brand Choice as a Learning Process’, Journal of Advertising Research, 2(December): 10–17.
  • Levy, S.J. (1959) ‘Symbols for Sale’, Harvard Business Review, 37(July–August): 117–124.
  • Levy, S.J. (1991) ‘President's Column: A Brief History’. Association for Consumer Research Newsletter, (March): 2–6.
  • Lewin, K. (1936) Principles of Topological Psychology. New York: McGraw-Hill Book Co.
  • Lutz, R.J. (1991) ‘The Role of Attitude Theory in Marketing’, in Harold H.Kassarjian and Thomas S.Robertson, Perspectives in Consumer Behavior, fourth edn., Englewood Cliffs, NJ: Prentice-Hall, Inc.
  • Maloney, J.C. (1987) ‘The First 80 Years of Advertising Research’, Paper presented at the Sixth Annual Advertising and Consumer Psychology Conference, Chicago.
  • Merton, R.K. (1946) Mass Persuasion: The Social Psychology of a War Bond Drive. New York: Harper Brothers.
  • Morgan, J. (1991) Personal (telephone) communication. University of Michigan.
  • Myers, J.G., Massy, W.F. and Greyser, S.A. (1980) Marketing Research and Knowledge Development. Englewood Cliffs, NJ: Prentice-Hall.
  • Newman, J.W. (1957) Motivation Research and Marketing Management. Boston: Divison of Research, Graduate School of Business Administration, Harvard University.
  • Newman, J. (1983) ‘Presentation of the ACR “Fellow in Consumer Behavior Award” to Sidney Levy, Geore Katona and Robert Ferber’, in R.P.Bagozzi and A.M.Tybout (eds), Advances in Consumer ‘Behavior, Volume 10, Provo: UT, Association for Consumer Research, pp. 6–8.
  • Nicosia, F. (1966) Consumer Decision Processes: Marketing and Advertising Implications. Englewood Cliffs, NJ: Prentice-Hall, Inc.
  • Nord, W.R. and Peter, J.P. (1980) ‘Behavior Modification Perspective on Marketing’, Journal of Marketing, 44(Spring): 36–47.
  • Olshavsky, R.W. and Granbois, D.H. (1979) ‘Consumer Decision Making: Fact or Fiction’, Journal of Consumer Research, 6(1): 93–100.
  • Petty, R.E. and Cacioppo, J.T. and Schumann, D. (1983) ‘Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement’, Journal of Consumer Research, 10(2): 135–146.
  • Ray, M.L. (1974) ‘Consumer Initial Processing: Definitions, Issues and Applications’, in G.D.Hughes and M.L.Ray (eds) Buyer/Consumer Information Processing. Chapel Hill, NC: University of North Carolina Press.
  • Robertson, T.S. (1971) Innovative Behavior and Communication. New York: Holt, Rinehard & Winston.
  • Rogers, E.M. (1962) Diffusion of Innovation. New York: The Free Press.
  • Schumann, D.W., Haugtvedt, C.P. and Davidson, E. (2008) ‘History of Consumer Psychology’, in C.PHaugtvedt, P.Herr and F.R.Kardes (eds) Handbook of Consumer Psychology. New York: Lawrence Erlbaum.
  • Sheth, J.N. and Gross, B. (1988) ‘Parallel Development of Marketing and Consumer Behavior: A Historical Perspective’, in T.Nevett and R.A.Fullerton (eds) Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander. Lexington, MA: Lexington Books.
  • Shimp, T.A. (1991) ‘Neo-Pavlovian Conditioning and its Implications for Consumer Theory and Research’, in T.S.Robertson and H.H.Kassarjian (eds) Handbook of Consumer Behavior. Englewood Cliffs, NJ: Prentice-Hall.
  • Sommers, M.S. and Kernan, J.B. (eds) (1967) Explorations in Consumer Behavior. Austin, TX: University of Texas Press.
  • Stouffer, S.A. and others (1949) The American Soldier: Studies in Social Psychology in World War II, Vol. 1–2. New York: John Wiley, Inc.
  • Tadajewski, M. (2006) ‘The Ordering of Marketing Theory: The Influence of McCarthyism and the Cold War’, Marketing Theory, 6(2): 163–199.
  • Ward, S. and Robertson, T.S. (1973) Consumer Behavior: Theoretic Sources. Englewood Cliffs, NJ: Prentice Hall, Inc.
  • Wells, W.D. (1956) ‘Is Motivation Research Really an Instrument of the Devil’, Journal of Marketing, 21 (October): 196–198.
  • Wells, W.D. (1993) ‘Discovery-Oriented Consumer Behavior’, Journal of Consumer Research, 19 (March): 489–504.
  • Wilkie, W.L. and Moore, E.S. (2003) ‘Scholarly Research in Marketing: Exploring the Four Era’, Journal of Public Policy and Marketing, 22(2): 116–146.
  • Zaichkowsky, J.L. (1985) ‘Measuring the Involvement Concept’, Journal of Consumer Research, 12 (3): 341–352.

Year 2021, Volume: 5 Issue: 1, 38 - 49, 26.07.2021

Harold Kassarjıan Ronald C. Goodsteın Translator: Uğur Öncül

Abstract

References

  • Allport, G. (1935) Psychology of Radio. New York: Harper Brothers.
  • Allport, G.W. and Postman, L.J. (1943) The Psychology of Rumor. New York. Holt, Rinehard and Winston.
  • Andreasen, A.R. (1965) ‘Attitudes, Customer Behavior and A Decision Model’, in L.G.Peterson (ed.) New Research in Marketing, Berkeley: University of California, Institute of Business and Economic Research.
  • Andreasen, A.R. (2006) Social Marketing in the 21st Century. London: Sage Publications, Inc.
  • Arnould, E.J. and Thompson, C.J. (2005) ‘Consumer Culture Theory (CCT): Twenty Years of Research’, Journal of Consumer Research, 31 (March): 868–882.
  • Battels, R. (1988) The History of Marketing Thought third edn.
  • Columbus, OH: Publishing Horizons, Inc. (first edn. published by Richard D.Irwin (1962) as The Development of Marketing Thought.) Belk, R.W. (1986) ‘What Should ACR Want To Be When It grows Up’, in R.J.Lutz (ed.) Advances in Consumer Research, Vol. 13, Provo, UT: Association for Consumer Research, pp. 423–424.
  • Belk, R.W. (ed.) (1991) Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey. Provo, UT: Association for Consumer Research.
  • Belk, R.W., Wallendorf, M. and Sherry, J.F. Jr. (1989) ‘The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey’, Journal of Consumer Research, 15 (June): 1–38.
  • Bettman, J.R. (1979) An Information Processing Theory of Consumer Choice. Reading, MA: Addison-Wesley.
  • Bliss, P. (1963) Marketing and the Behavioral Sciences. New York: Allyn and Bacon.
  • Bush, R.R. and Mosteller, F. (1955) Stochastic Models for Learning. New York: John Wiley and Sons.
  • Cantril, H. (1940) The Invasion from Mars. Princeton: Princeton University Press.
  • Cohen, J.B. (ed.) (1972) Behavioral Science Foundations of Consumer Behavior. New York: The Free Press.
  • Culver, S. (1988) ‘What Manikins Want: “The Wonderful Wizard of Oz” and “The Art of Decorating Dry Goods Windows”’, Representations, 21 (Winter), 97–116.
  • Edell, J.A. (1993) ‘Advertising Interactions: A Route to Understanding Brand Equity’, in A.Mitchell (ed.) Advertising Exposure, Memory and Choice, Hillsdale, NJ: L. Erlbaum, pp. 195–208.
  • Ekström, K.M. (2003) ‘Revisiting the Family Tree: Historical and Future Consumer Behavior Research’, Academy of Marketing Science Review. Vol. 1, pp. 1–29.
  • Engel, J.F., Kollat, D.T. and Blackwell, R.D. (1968) Consumer Behavior. New York: Holt, Rienhard & Winston.
  • Estes, W.K., Kuch, S., MacCorquodale, K., Meehl, P.E., Mueller, C.G. Jr., Schoenfeld, W.N. and Verplanck, W.S. (1954) Modern Learning Theory. New York: Appleton-Century-Crofts.
  • Fishbein, M. and Ajzen, I. (1975) Beliefs, Attitudes, Intentions and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
  • Frank, R. (1962) ‘Brand Choice as Probability Process’, Journal of Business, 5(1): 43–56.
  • Fullerton, R.A. (1990) ‘The Art of Marketing Research: Selections from Paul F. Lazersfeld's “Shoe Buying in Zurich” (1933)’, Journal of the Academy of Marketing Science, 18(2): 317–325.
  • Fullerton, R.A. and Stern, B.B. (1990) ‘The Rise and Fall of Ernest Dichter’, Werbeforschung und Praxis (June), 208–211.
  • Haines, G. (1969) Consumer Behavior: Learning Models of Purchasing. New York: Free Press.
  • Haire, M. (1950) ‘Projective Techniques in Marketing Research’, Journal of Marketing, 24(2): 649–656.
  • Hansen, F. (1972) Consumer Choice Behavior: A Cognitive Theory, New York: The Free Press.
  • Hansen, F. (1981) ‘Hemispherical Laterization: A Review and a Discussion of its Implications for Consumer Behavior Research’, Journal of Consumer Research, 8(1): 23–36.
  • Hansen, F. and Christensen, S.R. (2007) Emotions, Advertising and Consumer Choice. Copenhagen: Copenhagen Business School Press.
  • Hilgard, E.R. (1956) Theories of Learning. New York: Appleton-Century-Crofts.
  • Howard, J.A. (1963) Marketing: Executive and Buyer Behavior. New York: Columbia University Press.
  • Howard, J.A. and Sheth, J. (1969) The Theory of Buyer Behavior. New York: John Wiley and Sons.
  • Hovland, C.I., Janis, I.L. and Kelley, H.H (1953) Communication and Persuasion. New Haven: Yale University Press.
  • Hunt, K. (1977) Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction: Proceedings of the Conference Conducted by Marketing Science Institute with Support from the National Science Foundation, Cambridge, MA: Marketing Science Institute.
  • Jones, D.B.G. and Monieson, D.D. (1990) ‘Early Development of the Philosophy of Marketing Thought’, Journal of Marketing, 51(1): 102–113. Kassarjian, H.H. (1968) ‘Consumer Behavior: A Field Theoretical Approach, in American Marketing Association Fall Conference Proceedings (Series 28), pp. 285–289.
  • Kassarjian, H.H. (1973) ‘Field Theory in Consumer Behavior’, in S.Ward and T.S.Robertson (eds) Consumer Behavior: Theoretical Sources. Englewood Cliffs, NJ: Prentice-Hall, Inc.
  • Kassarjian, H.H. (1994) ‘Scholarly Traditions and European Roots of American Consumer Research’ in G.Laurent, G.L.Lilien and B.Pras (eds) Research Traditions in Marketing, Boston: Kluwer Academic Publishers, pp. 265–279.
  • Kassarjian, H.H. and Robertson, T.S. (1968) (eds) Perspectives in Consumer Behavior. Glenview, IL: Scott, Foresman and Company.
  • Katona, G. (1951) Psychological Analysis of Economic Behavior. New York: McGraw-Hill.
  • Katz, E. (1957) ‘The Two step Flow of Communication: An Up-to-Date Report on an Hypothesis’, Public Opinion Quarterly, 21(Spring): 61–78.
  • Kernan, J.B. (1995) ‘Framing a Rainbow, Focusing the Light: JCR's First Twenty Years’, in F.R.Kardes and M.Sujan (eds) Advances in Consumer Research, Vol. 22, Provo, UT: Association for Consumer Research, pp. 488–496.
  • Kotler, P. (1968) ‘Computer Simulation in the Analysis of New-Product Decisions’, in F.MBass, C.W.King, and E.A.Pessemier (eds) Applications of the Sciences in Marketing Management. New York: John Wiley and Sons.
  • Kotler, P. and Levy, S. (1969) ‘Broadening the Concept of Marketing’, Journal of Marketing, 33(January): 10–16.
  • Kroeber-Riel, W. (1979) ‘Activation Research: Psychobiological Approaches in Consumer Research’, Journal of Consumer Research, 5(3): 240–250.
  • Kuehn, A.A. (1962) ‘Consumer Brand Choice as a Learning Process’, Journal of Advertising Research, 2(December): 10–17.
  • Levy, S.J. (1959) ‘Symbols for Sale’, Harvard Business Review, 37(July–August): 117–124.
  • Levy, S.J. (1991) ‘President's Column: A Brief History’. Association for Consumer Research Newsletter, (March): 2–6.
  • Lewin, K. (1936) Principles of Topological Psychology. New York: McGraw-Hill Book Co.
  • Lutz, R.J. (1991) ‘The Role of Attitude Theory in Marketing’, in Harold H.Kassarjian and Thomas S.Robertson, Perspectives in Consumer Behavior, fourth edn., Englewood Cliffs, NJ: Prentice-Hall, Inc.
  • Maloney, J.C. (1987) ‘The First 80 Years of Advertising Research’, Paper presented at the Sixth Annual Advertising and Consumer Psychology Conference, Chicago.
  • Merton, R.K. (1946) Mass Persuasion: The Social Psychology of a War Bond Drive. New York: Harper Brothers.
  • Morgan, J. (1991) Personal (telephone) communication. University of Michigan.
  • Myers, J.G., Massy, W.F. and Greyser, S.A. (1980) Marketing Research and Knowledge Development. Englewood Cliffs, NJ: Prentice-Hall.
  • Newman, J.W. (1957) Motivation Research and Marketing Management. Boston: Divison of Research, Graduate School of Business Administration, Harvard University.
  • Newman, J. (1983) ‘Presentation of the ACR “Fellow in Consumer Behavior Award” to Sidney Levy, Geore Katona and Robert Ferber’, in R.P.Bagozzi and A.M.Tybout (eds), Advances in Consumer ‘Behavior, Volume 10, Provo: UT, Association for Consumer Research, pp. 6–8.
  • Nicosia, F. (1966) Consumer Decision Processes: Marketing and Advertising Implications. Englewood Cliffs, NJ: Prentice-Hall, Inc.
  • Nord, W.R. and Peter, J.P. (1980) ‘Behavior Modification Perspective on Marketing’, Journal of Marketing, 44(Spring): 36–47.
  • Olshavsky, R.W. and Granbois, D.H. (1979) ‘Consumer Decision Making: Fact or Fiction’, Journal of Consumer Research, 6(1): 93–100.
  • Petty, R.E. and Cacioppo, J.T. and Schumann, D. (1983) ‘Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement’, Journal of Consumer Research, 10(2): 135–146.
  • Ray, M.L. (1974) ‘Consumer Initial Processing: Definitions, Issues and Applications’, in G.D.Hughes and M.L.Ray (eds) Buyer/Consumer Information Processing. Chapel Hill, NC: University of North Carolina Press.
  • Robertson, T.S. (1971) Innovative Behavior and Communication. New York: Holt, Rinehard & Winston.
  • Rogers, E.M. (1962) Diffusion of Innovation. New York: The Free Press.
  • Schumann, D.W., Haugtvedt, C.P. and Davidson, E. (2008) ‘History of Consumer Psychology’, in C.PHaugtvedt, P.Herr and F.R.Kardes (eds) Handbook of Consumer Psychology. New York: Lawrence Erlbaum.
  • Sheth, J.N. and Gross, B. (1988) ‘Parallel Development of Marketing and Consumer Behavior: A Historical Perspective’, in T.Nevett and R.A.Fullerton (eds) Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander. Lexington, MA: Lexington Books.
  • Shimp, T.A. (1991) ‘Neo-Pavlovian Conditioning and its Implications for Consumer Theory and Research’, in T.S.Robertson and H.H.Kassarjian (eds) Handbook of Consumer Behavior. Englewood Cliffs, NJ: Prentice-Hall.
  • Sommers, M.S. and Kernan, J.B. (eds) (1967) Explorations in Consumer Behavior. Austin, TX: University of Texas Press.
  • Stouffer, S.A. and others (1949) The American Soldier: Studies in Social Psychology in World War II, Vol. 1–2. New York: John Wiley, Inc.
  • Tadajewski, M. (2006) ‘The Ordering of Marketing Theory: The Influence of McCarthyism and the Cold War’, Marketing Theory, 6(2): 163–199.
  • Ward, S. and Robertson, T.S. (1973) Consumer Behavior: Theoretic Sources. Englewood Cliffs, NJ: Prentice Hall, Inc.
  • Wells, W.D. (1956) ‘Is Motivation Research Really an Instrument of the Devil’, Journal of Marketing, 21 (October): 196–198.
  • Wells, W.D. (1993) ‘Discovery-Oriented Consumer Behavior’, Journal of Consumer Research, 19 (March): 489–504.
  • Wilkie, W.L. and Moore, E.S. (2003) ‘Scholarly Research in Marketing: Exploring the Four Era’, Journal of Public Policy and Marketing, 22(2): 116–146.
  • Zaichkowsky, J.L. (1985) ‘Measuring the Involvement Concept’, Journal of Consumer Research, 12 (3): 341–352.
There are 72 citations in total.

Details

Primary Language Turkish
Subjects Behaviour-Personality Assessment in Psychology, Business Administration
Journal Section Çeviriler
Authors

Harold Kassarjıan This is me

Ronald C. Goodsteın This is me

Translators

Uğur Öncül

Publication Date July 26, 2021
Submission Date April 27, 2021
Published in Issue Year 2021 Volume: 5 Issue: 1

Cite

APA Kassarjıan, H., & Goodsteın, R. C. (2021). Tüketici Araştırmasının Ortaya Çıkışı (U. Öncül, Trans.). Pazarlama İçgörüsü Üzerine Çalışmalar, 5(1), 38-49.
AMA Kassarjıan H, Goodsteın RC. Tüketici Araştırmasının Ortaya Çıkışı. SOMI. July 2021;5(1):38-49.
Chicago Kassarjıan, Harold, and Ronald C. Goodsteın. “Tüketici Araştırmasının Ortaya Çıkışı”. Translated by Uğur Öncül. Pazarlama İçgörüsü Üzerine Çalışmalar 5, no. 1 (July 2021): 38-49.
EndNote Kassarjıan H, Goodsteın RC (July 1, 2021) Tüketici Araştırmasının Ortaya Çıkışı. Pazarlama İçgörüsü Üzerine Çalışmalar 5 1 38–49.
IEEE H. Kassarjıan and R. C. Goodsteın, “Tüketici Araştırmasının Ortaya Çıkışı”, SOMI, vol. 5, no. 1, pp. 38–49, 2021.
ISNAD Kassarjıan, Harold - Goodsteın, Ronald C. “Tüketici Araştırmasının Ortaya Çıkışı”. Pazarlama İçgörüsü Üzerine Çalışmalar. Uğur ÖncülTrans 5/1 (July 2021), 38-49.
JAMA Kassarjıan H, Goodsteın RC. Tüketici Araştırmasının Ortaya Çıkışı. SOMI. 2021;5:38–49.
MLA Kassarjıan, Harold and Ronald C. Goodsteın. “Tüketici Araştırmasının Ortaya Çıkışı”. Pazarlama İçgörüsü Üzerine Çalışmalar, translated by Uğur Öncül, vol. 5, no. 1, 2021, pp. 38-49.
Vancouver Kassarjıan H, Goodsteın RC. Tüketici Araştırmasının Ortaya Çıkışı. SOMI. 2021;5(1):38-49.
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