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Uğur Öncül Doctoral Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü
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Integrated Marketing Communication Marketing Digital Marketing Marketing Research Methodology Marketing Communications Advertisement Consumer Behaviour International Marketing Tourism Marketing

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Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü

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Tüketici Araştırmasının Ortaya Çıkışı
Authors: Harold Kassarjıan, Ronald C. Goodsteın Translators: Uğur Öncül
DOI: -
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