Format
The article should be written in Microsoft Word format.

Article Length
Articles should be between 6000 and 8000 words. This word count includes references and attachments.

Tables, Figures and Appendices

Figures should be included in the research text; it should not be displayed with a separate file or at the end of the paper.
Figures should have the highest visual quality possible.
Table and figure titles should comply with the rules specified in the heading "Author Guidelines".
Attachments should be specified after the "references" section, each on a separate page.

Structured Abstract

The summary structure should be as follows:

Purpose (required)
Design / methodology / approach (required)
Findings (required)
Research limitations / effects (if any)
Social / Economic / Managerial implications (if any)
Originality / value (required)
A maximum total of 250 words (including keywords and article classification).

Keywords
The maximum number of keywords is 5.

References
References to other publications should be in Harvard-style and carefully checked for completeness, accuracy and consistency.
(Erdayı et al., 2006), if there are three or more authors (Erdayı and Akça, 2006). At the end of the verse, a list of references should be given in alphabetical order:

For Book:
Surname, Initials (year), Name of Book, Publisher, Place of Publication.
For example. Erdayı, U. (2005), Marketing, Simon & Schuster, New York, NY.

For Book Chapters:
Surname, Initials (year), "Section title", Surname, Initials, Title of the Book, Publisher, Place of Publication, Pages.
For example. Erdayı, U. (Ed.), Discipline of Knowledge Management, Elsevier, New York, NY, p. 15-20, Calabrese, F.A. (2005), "First ways: practical theory - a continuity".

For Journals:
Surname, Initials (year), "Title of Makalenin", Journal Title, Volume Numbers, Pages.
For example. Erdayı, U. and Akçay, İ. (2005), "Loyalty Trends for the Century", Consumer Marketing Magazine, vol. 22 No. 2 H. 72-80.

For published conference proceedings:
Surname, Initial (publication year), "Article name", Surname, Initials (Editing), Title, place and date of publication, publisher, publication location, page numbers.
For example. Erdayı, U., Akçay, İ. And Işık, O. (2007), "Database Marketing in Tourism", Information and Communication Technologies in Tourism International Conference 2007 in Ljubljana, Slovenia, 2007, Springer-Verlag, Vienna, p. 12-32.

For newspaper articles:
Surname, Initials (year), "Title of article", Newspaper, date, pages.
For example. Erdayı, U. (2008), "Money for the old town", Sabah, January 21, p. 1, 3-4.

For electronic sources:
If it is available online, the full URL must be presented at the end of the reference as well as a date when the resource is accessed.
For example. Erdayı, U. (2005), "Introduction to web services for remote portlets", is available at: http://www-128.ibm.com/developerworks/library/ws-wsrp/ (accessed on November 12, 2007) .