Young Audıences, Youtube Culture and Fandom Concept in Turkey

Year 2022, , 109 - 125, 05.10.2022

İpek Kesici

https://doi.org/10.17753/sosekev.1101545

Cited By: 1

Abstract

Today, in order to understand the formation of digital cultures developing with digital technologies and their place in daily life, it is necessary to approach communication technologies from the perspective of the audience and the user. For this reason, in this study, the interest and fandom for YouTubers within the scope of young viewers has been analyzed. The qualitative method was preferred as the research method and in-depth interviews were conducted with a total of 12 people between the ages of 10-14. Among the findings obtained in the study, it was determined that the most prominent concepts in YouTuber fandom were being famous, sincerity, fictional content, childishness and access. It was observed that the participants redefined the specified concepts in accordance with the digital culture. The digital fan culture has created a new culture that feeds on past trends but with its inherent concepts.

Keywords

Audience studies, Fandom concept, YouTube, Vlog culture, Young audiences

TÜRKİYE’DE GENÇ İZLEYİCİLER, YOUTUBE KÜLTÜRÜ VE HAYRAN KAVRAMI

Abstract

Günümüzde dijital teknolojiler ile gelişen dijital kültürlerin oluşumunu ve gündelik hayattaki yerini kavrayabilmek adına iletişim teknolojilerine izleyici ve kullanıcı perspektifinden yaklaşmak gerekir. Bu sebeple bu çalışmada genç izleyiciler kapsamında YouTuber’lara duyulan ilgi ve hayranlık analiz edilmiştir. Araştırma yöntemi olarak niteliksel yöntem tercih edilmiş ve 10-14 yaşları arasında toplamda 12 kişi ile derinlemesine mülakatlar gerçekleştirilmiştir. Çalışmada elde edilen bulgular arasında YouTuber hayranlığında en fazla öne çıkan kavramların ünlü olma, samimiyet, kurgusal içerikler, çocuksuluk ve erişim olduğu saptanmıştır. Katılımcıların, belirtilen kavramları dijital kültüre uygun olarak tekrar tanımladığı gözlemlenmiştir. Dijital hayran kültürü, geçmişteki eğilimlerden beslenen fakat kendisine içkin kavramlarıyla yeni bir kültür oluşturmuştur.

Keywords

İzleyici çalışmaları, Hayranlık kavramı, YouTube, Vlog kültürü, Genç izleyiciler

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