What Defines the University Choice? The Case of Higher Education in Kyrgyzstan

Year 2022, , 53 - 72, 25.10.2022

Seyil Najımudınova , Rita Ismailova , Zamira Oskonbaeva

https://doi.org/10.17233/sosyoekonomi.2022.04.03

Cited By: 3

Abstract

This study analysed the effectiveness of university promotion methods and factors affecting applicants’ choices. The study used a quantitative approach with a sample of 7839 university applicants. Results show that the most influential factor affecting university choice is the economic factors such as tuition fees, scholarships, etc.; nevertheless, family income is not among them. Education quality and academic staff also affect the choice. Besides, there were differences in the factors such as gender, region, family structure and secondary school background of the applicants.

Keywords

Marketing Higher Education, Decision-Making, Information Source, University Choice, Kyrgyzstan

Supporting Institution

Kırgızistan-Türkiye Manas Üniversitesi

Project Number

KTMU - PGK-2019-SBE.01

Thanks

This is a part of the scientific project KTMU - PGK-2019-SBE.01 A STUDY ON UNIVERSITY CHOICE REASONS OF ENROLLEES: THE CASE OF KYRGYZ-TURKISH MANAS UNIVERSITY financed by Kyrgyz-Turkish Manas University

Üniversite Tercihinin Belirleyenleri Nelerdir? Kırgızistan Yükseköğretim Örneği

Abstract

Bu çalışmada, üniversite tanıtım yöntemlerinin etkinliği ve öğrenci adaylarının tercihlerini etkileyen faktörler araştırılmaktadır. Araştırma nicel yöntemler yardımıyla 7839 üniversite adayı üzerinde yürütülmüştür. Sonuçlar, üniversite tercihinde en etkili faktörün öğrenim ücretleri, burs vb. ekonomik faktörler olduğunu; ancak, aile gelirinin bu faktörler arasında olmadığını ortaya koymuştur. Eğitim kalitesi ve akademik kadronun da üniversite tercihinde önemli olduğu anlaşılmaktadır. Ayrıca öğrenci adaylarının cinsiyet, bölge, aile yapısı ve mezun olduğu ortaokul türü gibi faktörlerde de farklılıklar tespit edilmiştir.

Keywords

Yükseköğretim Pazarlaması, Karar Verme, Bilgi Kaynağı, Üniversite Seçimi, Kırgızistan

Project Number

KTMU - PGK-2019-SBE.01

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