Year 2021, Volume 29 , Issue 48, Pages 75 - 89 2021-04-28

Haset ve Özgeciliğin Gösteriş Odaklı Tüketime Etkisi: Kırıkkale’de Bir Araştırma
Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey

İbrahim BOZACI [1]

Bu araştırmada, hasedin gösteriş odaklı tüketime etkisi ve bu etkide özgeciliğin düzenleyici rolü incelenmektedir. Araştırma kapsamında Kırıkkale İlinde kolayda örnekleme yöntemiyle birincil veri toplanmıştır. Elde edilen veriler IBM AMOS adlı istatistiksel paket programıyla analiz edilmiş, bu kapsamda doğrulayıcı faktör analizleri gerçekleştirilmiş ve yapısal eşitlik modelleri test edilmiştir. Araştırma bulgularına göre, zararlı haset, zararsız haset ve özgeciliğin gösteriş tüketimini etkileyen faktörler olduğu iddiaları desteklenmiştir. Ayrıca, özgeci kişisel özelliğin zararlı hasedin gösteriş odaklı tüketim üzerindeki etkisinde düzenleyici rolü tespit edilmiştir. Son olarak araştırma bulguları yorumlanmış ve işletme ve araştırmacılar için öneriler geliştirilmiştir.
In this research, effect of envy on conspicuous consumption and moderating role of altruism was examined. Within the scope of the research, primary data were collected by convenience sampling method in the Kırıkkale province of Turkey. After performing confirmatory factor analyses, structural equation models were tested over the gathered data with the statistical package program IBM AMOS. According to the findings, the hypotheses of benign envy, malicious envy, and altruism being the possible factors affecting conspicuous consumption were supported. Besides, the moderating role of altruistic personality on the effect of malicious envy on conspicuous consumption has been determined. Finally, several suggestions were developed for firms and researchers based on interpreting the research findings.
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Primary Language en
Subjects Social
Journal Section Articles

Orcid: 0000-0002-9584-6126
Author: İbrahim BOZACI (Primary Author)
Country: Turkey


Publication Date : April 28, 2021

Bibtex @research article { sosyoekonomi688819, journal = {Sosyoekonomi}, issn = {1305-5577}, address = {}, publisher = {Sosyoekonomi Society}, year = {2021}, volume = {29}, pages = {75 - 89}, doi = {10.17233/sosyoekonomi.2021.02.04}, title = {Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey}, key = {cite}, author = {Bozacı, İbrahim} }
APA Bozacı, İ . (2021). Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey . Sosyoekonomi , 29 (48) , 75-89 . DOI: 10.17233/sosyoekonomi.2021.02.04
MLA Bozacı, İ . "Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey" . Sosyoekonomi 29 (2021 ): 75-89 <>
Chicago Bozacı, İ . "Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey". Sosyoekonomi 29 (2021 ): 75-89
RIS TY - JOUR T1 - Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey AU - İbrahim Bozacı Y1 - 2021 PY - 2021 N1 - doi: 10.17233/sosyoekonomi.2021.02.04 DO - 10.17233/sosyoekonomi.2021.02.04 T2 - Sosyoekonomi JF - Journal JO - JOR SP - 75 EP - 89 VL - 29 IS - 48 SN - 1305-5577- M3 - doi: 10.17233/sosyoekonomi.2021.02.04 UR - Y2 - 2021 ER -
EndNote %0 Sosyoekonomi Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey %A İbrahim Bozacı %T Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey %D 2021 %J Sosyoekonomi %P 1305-5577- %V 29 %N 48 %R doi: 10.17233/sosyoekonomi.2021.02.04 %U 10.17233/sosyoekonomi.2021.02.04
ISNAD Bozacı, İbrahim . "Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey". Sosyoekonomi 29 / 48 (April 2021): 75-89 .
AMA Bozacı İ . Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey. Sosyoekonomi. 2021; 29(48): 75-89.
Vancouver Bozacı İ . Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey. Sosyoekonomi. 2021; 29(48): 75-89.
IEEE İ. Bozacı , "Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kırıkkale, Turkey", Sosyoekonomi, vol. 29, no. 48, pp. 75-89, Apr. 2021, doi:10.17233/sosyoekonomi.2021.02.04