Sporda Dijitalleşme: Yenilikler ve Gelecek Perspektifleri

Year 2025, Volume: 3 Issue: 1, 149 - 160, 20.03.2025

Deniz Çınar

Abstract

Bu derleme makale, spor endüstrisindeki dijitalleşmenin kapsamını ve etkilerini incelemektedir. İlk olarak, dijitalleşmenin tanımı ve spor endüstrisindeki dönüşümün tarihsel arka planı ele alınmıştır. Performans analizi, giyilebilir teknolojiler, veri analitiği ve yapay zeka uygulamaları gibi dijital araçların sporcuların performansını nasıl geliştirdiği açıklanmıştır. İzleyici deneyimi, dijital medya, sanal gerçeklik ve sosyal medyanın taraftar etkileşimini nasıl dönüştürdüğü ile devam etmiştir. Ayrıca, sağlık ve güvenlik yönetimi konularında biyometrik verilerin izlenmesi, yaralanma yönetim sistemleri ve dijital sağlık uygulamalarının önemi vurgulanmıştır.
Yönetim ve pazarlama alanında dijitalleşmenin spor organizasyonlarının süreçlerine sağladığı faydalar, sponsorluk ve reklamcılıktaki dijital stratejiler ile veri tabanlı karar alma süreçleri üzerinde durulmuştur. Gelecek perspektifleri bölümünde, dijitalleşmenin potansiyel etkileri, sürdürülebilirlik ve çevre dostu teknolojilerin önemi ile etik sorunlar ve veri güvenliği konuları ele alınmıştır. Sonuç olarak, dijitalleşmenin spor endüstrisinin geleceğinde önemli bir rol oynayacağı, sürdürülebilirlik ve etik standartların geliştirilmesinin bu dönüşümde kritik olduğu belirtilmiştir. Spor organizasyonlarının bu süreçleri etkili bir şekilde benimsemeleri gerektiği vurgulanmaktadır.

Keywords

Dijitalleşme, Spor Endüstrisi, Performans Analizi

Digitalization in Sports: Innovations and Future Perspectives

Abstract

This review article examines the scope and effects of digitalization in the sports industry. Firstly, it discusses the definition of digitalization and the historical background of the transformation in the sports sector. It explains how digital tools such as performance analysis, wearable technologies, data analytics, and artificial intelligence applications enhance athlete performance. The article continues by exploring how the viewer experience has been transformed through digital media, virtual reality, and social media engagement. Furthermore, the importance of monitoring biometric data, injury management systems, and digital health applications in health and safety management is emphasized.
In the area of management and marketing, the benefits of digitalization for sports organizations' processes are highlighted, along with digital strategies in sponsorship and advertising and data-driven decision-making processes. The future perspectives section addresses the potential impacts of digitalization, the significance of sustainability and eco-friendly technologies, as well as ethical issues and data security. In conclusion, it is noted that digitalization will play a crucial role in the future of the sports industry, and the development of sustainability and ethical standards is critical in this transformation. The need for sports organizations to effectively embrace these processes is emphasized.

Keywords

Digitalization, Sports Industry, Performance Analysis

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