Using “Styling” Conceptual Tool In Product Design: A Product Semantic Approach

Year 2013, Volume: 9 Issue: 16 - Volume: 9 Issue: 16, 71 - 82, 12.07.2016

Çınar Narter

Abstract

Industrial design "styling" concept is generally described as the "Products altering the basic structural elements between the forms of perception”. Referred to here "perception", wants to give the message to be aware of or understand the product. Repeated a number of forms that create the perception occurs through a kind of product has led to the design. At this point, we must not mix up the styling and design. Design does not mean styling. Styling of the product does not mean that the external appearance and give shape to the shell. Styling Applications; cognitive sciences, hybrid technologies, is kept in sight, out of human psychological and physical needs of the state and includes the creation of form over function causality. "Styling" in Turkish is also referred as "shaping" and "stylization". In this article, under the discipline of Industrial Design "Semantic Concept Tools" and the "Design" is one of the methods of "styling" the implications of the concept of product design applications. In terms of product identification, products to reflect the context in which the concept of design and semantic approach to styling products that is passed out of the ways in which a study intended to convey messages included. In this study, the relationship between the disciplines of product design semantics,in the field of science and industry are established.

Keywords

Industrial Design, Styling, Product Semantic

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