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Abstract

Analysis of International Competitiveness of the Turkish Contracting Services The competitiveness of the construction industry steadily increases. Turkish contractors have gained considerable success in the international markets especially over the last ten years. In this study, the international competitiveness of Turkish contracting services is investigated based on the experiences gained in the international markets over the last forty years. Following an extensive literature survey, in-depth interviews have been conducted with medium-to-large contractors operating in overseas markets, all of which are the members of the Turkish Contractors Association. Factors that create competitive advantage are analyzed based on Porter’s Diamond Framework. Within this context, the strengths and weaknesses of the sector as well as opportunities and threats that the sector has been exposed to are examined. In the light of the findings of the study, various strategies are developed for the Turkish contractors to sustain their competitive advantage in international markets

Keywords

• International construction; competitiveness analysis; SWOT analysis; strategic planning

Türk Müteahhitlik Hizmetlerinin Uluslararası Rekabetçilik Analizi

Abstract

İnşaat sektöründe uluslararası rekabetçilik günden güne artmaktadır. Türk müteahhitlik firmaları özellikle son on yılda ivme kazanıp uluslararası pazarda önemli bir yer edinmiştir. Bu çalışmada, Türk müteahhitlik hizmetlerinin uluslararası rekabetçiliği yurtdışında son kırk sene içinde edinilen tecrübeler ışığında irdelenmektedir. Kapsamlı bir literatür taraması sonrasında uluslararası pazarda faaliyet gösteren orta ve büyük ölçekli Türk Müteahhitler Birliği (TMB) üyesi firmalar ile derinlemesine mülakatlar gerçekleştirilmiştir. Rekabet avantajı yaratan faktörler Porter’ın Elmas Modeli dâhilinde analiz edilmiştir. Bu kapsamda, inşaat sektörünün güçlü ve zayıf yönleri ile sektörde karşılaşılan fırsat ve tehditler araştırılmıştır. Çalışmanın bulguları ışığında Türk müteahhitlerin rekabet avantajını koruyabilmeleri için gerekli olan stratejiler önerilmektedir

Keywords

• Uluslararası inşaat, rekabetçilik analizi, SWOT analizi, stratejik planlama

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