Research Article
Year 1989,
Volume: 3 Issue: 17, 208 - 215, 01.08.1989
Abstract
Fashion is a process of continuous change by which succffisioe fnshion products are generated. Adopfion is through a process of imitation by consumers who collectively express a socinl consensus. The desire to assert social or economic status would seem to be of importance in explaining the impetus for an indioidual's adoption decision.
Keywords
Year 1989,
Volume: 3 Issue: 17, 208 - 215, 01.08.1989
Abstract
Moda birbirini izleyen moda iiriinlerini ortaya qkaran bir siirekli de@gim silrecidir. Benimsenme, beraberce bir sosyal gtiriig birligi sergileyen tiiketicilerce bir taklit edilme siireciyle olur. Bir bireyin benimseme kararlna yo1 scan iomeyi a~rklamada sosyal ya da ekonomik statii kazanma iste@nin tinemli olduju gariilmektedir.
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Details
| Primary Language | Turkish |
|---|---|
| Subjects | Engineering |
| Journal Section | Articles |
| Authors | |
| Publication Date | August 1, 1989 |
| Published in Issue | Year 1989 Volume: 3 Issue: 17 |