COVİD-19 SALGININ E-TİCARETE ETKİSİ: ÇİN, ABD, İNGİLTERE VE TÜRKİYE ÖRNEĞİ

Abstract

Bu çalışmanın amacı, Çin, ABD, İngiltere ve Türkiye özelinde Covid-19 salgınının e-ticarete etkisinin incelenmesidir. Çalışmanın amacına yönelik olarak hem Türkiye’deki hem de yabancı literatürdeki çalışmalar literatür taraması ile araştırılarak derlenmiştir. Makalelerin taranmasında Google Scholar, Emerald eJournals Premier, ScienceDirect, Web of Science, JSTOR ve ULAKBİM veri tabanlarından faydalanılmıştır. Çalışma kapsamında Covid-19 salgınında Türkiye, Çin, Amerika ve İngiltere’nin e-ticaret hacminin arttığı ve bu artış trendinin 2021 yılından itibaren 2022 ve 2023 yıllarında da devam edeceği tahmin edilmekte olup, tüketicilerin e-ticaret alışverişlerindeki ürün tercihlerinin değiştiği gözlenmiştir. Covid-19 salgın sürecinde Türkiye ve Çin’de gıda ve taze ürünlerin; İngiltere’de giyim, ayakkabı ve aksesuar ürünlerinin tercih edildiği; Amerika’da ise Covid-19 salgınından sonraki dönemde takı, aksesuar ve kişisel bakım ürünlerinin satışlarının diğer ürün kategorilerine göre artış göstereceği beklenmektedir. Covid-19 salgınının etkilerinin 2021 yılında da devam edeceği tüketici davranışlarında kalıcı değişim ve dönüşümlerin tetikleneceği ve salgın devam ettikçe tüketicilerin fiziksel mağazalardan online alışverişe yöneleceği tahmin edilmektedir.

Keywords

• Covid-19 Salgını
• E-Ticaret
• Tüketici Davranışı

IMPACT OF COVID-19 OUTBREAK ON E-COMMERCE: EXAMPLE OF CHINA, USA, UK AND TURKEY

Abstract

The aim of this study is to examine the effect of the Covid-19 outbreak on e-commerce in China, USA, England and Turkey. For the purpose of the study, studies in both Turkish and foreign literature were compiled by searching the literature. Google Scholar, Emerald eJournals Premier, ScienceDirect, Web of Science, JSTOR and ULAKBİM databases were used to scan the articles. Within the scope of the study, it is estimated that the e-commerce volume of Turkey, China, America and England has increased in the Covid-19 epidemic and this increasing trend is expected to continue in 2022 and 2023 as of 2021, and it has been observed that the product preferences of consumers in e-commerce shopping have changed. Food and fresh products in Turkey and China during the Covid-19 epidemic; In England, clothing, shoes and accessories products are preferred; In the USA, it is expected that the sales of jewelry, accessories and personal care products will increase compared to other product categories in the period after the Covid-19 outbreak. It is estimated that the effects of the Covid-19 epidemic will continue in 2021, and permanent changes and transformations in consumer behavior will be triggered, and as the epidemic continues, consumers will turn to online shopping from physical stores.

Keywords

• Covid-19 Outbreak
• E-Commerce
• Consumer Behavior

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