Tedarikçi Yenilik Odağının Firma Performansı Üzerindeki Etkisinde Alıcı-Tedarikçi İlişkisinin Düzenleyici Rolü

Abstract

Bu çalışmada tedarikçi yenilik odağı ve alıcı-tedarikçi ilişkisinin firma performansı üzerindeki etkisi incelenmiştir. Ayrıca tedarikçi yenilik odağının firma performansı üzerindeki etkisinde alıcı-tedarikçi ilişkisinin düzenleyici rolü araştırılmıştır. Bu amaçla Türkiye’nin ilk 1000 ihracatçı firması arasından 115 firmadan anket tekniği ile veri toplanmıştır. Araştırmada öncelikle, kullanılan ölçeklerin yapı geçerliği ve güvenilirliğini test etmek amacıyla keşfedici ve doğrulayıcı faktör analizleri ile güvenilirlik analizi yapılmıştır.  Araştırma hipotezlerini test etmek amacıyla 115 firmadan elde edilen veriler yapısal eşitlik modeli ile analiz edilmiştir. Analizler neticesinde tedarikçi yenilik odağı ve alıcı-tedarikçi ilişkisinin firma performansını pozitif yönde anlamlı olarak etkilediği tespit edilmiştir.  Düzenleyici etki analizi sonucunda ise tedarikçi yenilik odağının firma performansı üzerindeki etkisinde alıcı-tedarikçi ilişkisinin düzenleyici rolü olduğu bulgusuna ulaşılmıştır. Yüksek alıcı-tedarikçi ilişkisinin tedarikçi yenilik odağında artışa neden olduğu bulgusu elde edilmiştir. 

Keywords

• Tedarikçi yenilik odağı,alıcı-tedarikçi ilişkisi

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