EKONOMİK VE PSİKOLOJİK BELİRSİZLİK BAĞLAMINDA DOOM SPENDİNG: KAVRAMSAL BİR MODEL ÖNERİSİ

Abstract

Bu çalışma, ekonomik ve psikolojik belirsizliklerin bireylerin duygusal durumları ve tüketim davranışları üzerindeki etkisini inceleyen kavramsal bir model önermektedir. Belirsizlik → duygusal bozukluk → doom spending süreci temel alınarak oluşturulan modelde, sosyal medya maruziyetinin bu ilişkiyi güçlendirici, finansal okuryazarlığın ise zayıflatıcı etkileri olduğu varsayılmıştır. Türkiye özelinde özellikle yüksek enflasyon dönemlerinde gözlenen irrasyonel harcama davranışları, modelin geçerliliğini destekler niteliktedir. Model, tüketici psikolojisi, davranışsal ekonomi ve dijital medya etkilerini bütüncül olarak ele alması açısından literatüre disiplinlerarası bir katkı sunmaktadır. Ayrıca bu çalışma, sosyal medya içerikleri ve finansal okuryazarlık düzeylerinin doom spending davranışları üzerindeki etkilerinin gelecek araştırmalarda ampirik olarak test edilmesine zemin hazırlamaktadır

Keywords

• Ekonomik Belirsizlik
• Psikolojik Belirsizlik
• Doom Spending
• Sosyal Medya
• Finansal Okuryazarlık

DOOM SPENDİNG IN THE CONTEXT OF ECONOMİC AND PSYCHOLOGİCAL UNCERTAİNTY: A CONCEPTUAL MODEL PROPOSAL

Abstract

This study proposes a conceptual model examining the effects of economic and psychological uncertainty on individuals’ emotional states and consumption behavior. The model is structured around the sequence: uncertainty → emotional disturbance → doom spending, assuming that social media exposure amplifies this relationship while financial literacy mitigates it. Particularly in Turkey, irrational consumer spending behaviors observed during high-inflation periods support the model’s practical relevance. The study offers an interdisciplinary contribution by integrating perspectives from consumer psychology, behavioral economics, and digital media. It also provides a theoretical basis for future empirical research on how social media content and financial literacy levels influence doom spending behavior.

Keywords

• Economic Uncertainty
• Psychological Uncertainty
• Doom Spending
• Social Media
• Financial Literacy
• Consumer Behavior

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