EKONOMİK VE PSİKOLOJİK BELİRSİZLİK BAĞLAMINDA DOOM SPENDİNG: KAVRAMSAL BİR MODEL ÖNERİSİ

Öz

Bu çalışma, ekonomik ve psikolojik belirsizliklerin bireylerin duygusal durumları ve tüketim davranışları üzerindeki etkisini inceleyen kavramsal bir model önermektedir. Belirsizlik → duygusal bozukluk → doom spending süreci temel alınarak oluşturulan modelde, sosyal medya maruziyetinin bu ilişkiyi güçlendirici, finansal okuryazarlığın ise zayıflatıcı etkileri olduğu varsayılmıştır. Türkiye özelinde özellikle yüksek enflasyon dönemlerinde gözlenen irrasyonel harcama davranışları, modelin geçerliliğini destekler niteliktedir. Model, tüketici psikolojisi, davranışsal ekonomi ve dijital medya etkilerini bütüncül olarak ele alması açısından literatüre disiplinlerarası bir katkı sunmaktadır. Ayrıca bu çalışma, sosyal medya içerikleri ve finansal okuryazarlık düzeylerinin doom spending davranışları üzerindeki etkilerinin gelecek araştırmalarda ampirik olarak test edilmesine zemin hazırlamaktadır

Anahtar Kelimeler

• Ekonomik Belirsizlik
• Psikolojik Belirsizlik
• Doom Spending
• Sosyal Medya
• Finansal Okuryazarlık

DOOM SPENDİNG IN THE CONTEXT OF ECONOMİC AND PSYCHOLOGİCAL UNCERTAİNTY: A CONCEPTUAL MODEL PROPOSAL

Öz

This study proposes a conceptual model examining the effects of economic and psychological uncertainty on individuals’ emotional states and consumption behavior. The model is structured around the sequence: uncertainty → emotional disturbance → doom spending, assuming that social media exposure amplifies this relationship while financial literacy mitigates it. Particularly in Turkey, irrational consumer spending behaviors observed during high-inflation periods support the model’s practical relevance. The study offers an interdisciplinary contribution by integrating perspectives from consumer psychology, behavioral economics, and digital media. It also provides a theoretical basis for future empirical research on how social media content and financial literacy levels influence doom spending behavior.

Anahtar Kelimeler

• Economic Uncertainty
• Psychological Uncertainty
• Doom Spending
• Social Media
• Financial Literacy
• Consumer Behavior

Kaynakça

1. Aktaş, H., & Erkan, H. (2024). Belirsizlik ortamında bireysel harcama motivasyonları: Pandemi sonrası dönemde davranışsal etkiler. Tüketici ve Pazar Araştırmaları Dergisi, 11(1), 17–39. https://www.proquest.com/dissertations-theses/sağlık-iletişimi-ve-panik-söylemi-yeni-medyada/docview/3122662576/se-2?accountid=191755
2. Bachmann, R., Elstner, S., & Sims, E. R. (2013). Uncertainty and economic activity: Evidence from business survey data. American Economic Journal: Macroeconomics, 5(2), 217–249. DOI: 10.1257/mac.5.2.217.
3. Baker, S. R., Bloom, N., & Davis, S. J. (2016). Measuring Economic Policy Uncertainty. Quarterly Journal of Economics, 131(4), 1593–1636. https://doi.org/10.1093/qje/qjw024
4. Başçı,E.(2005).Credit growth in Turkey: drivers and challenges. Bank for International Settlements, BIS Papers No. 28. https://www.bis.org/publ/bppdf/bispap28y.pdf.
5. Baumeister, R. F. (2002). Yielding to temptation: Self‐control failure, impulsive purchasing, and consumer behavior. Journal of Consumer Research, 28(4), 670–676. https://doi.org/10.1086/338209
6. Ben Salah A, DeAngelis BN, al'Absi M. Uncertainty and psychological distress during COVID-19: What about protective factors? Curr Psychol. 2022 May 28:1-8. doi: 10.1007/s12144-022-03244-2. Epub ahead of print. PMID: 35669208; PMCID: PMC9145118. https://doi.org/10.1086/338209
7. Bloom, N. (2014). Fluctuations in uncertainty. Journal of Economic Perspectives, 28(2), 153–176. DOI: 10.1257/jep.28.2.153
8. Bonciani, D., & Roye, B. (2015). Uncertainty shocks, banking frictions and economic activity. ECB Working Paper Series, No. 1785. https://doi.org/10.1016/j.jedc.2016.09.008

9. Coibion, O., Gorodnichenko, Y., & Weber, M. (2020). The cost of the covid-19 crisis: Lockdowns, macroeconomic expectations, and consumer spending (No. w27141). National Bureau of Economic Research. DOI 10.3386/w27141
10. Coibion, O., Gorodnichenko, Y., & Weber, M. (2021). Fiscal policy and households’ inflation expectations: Evidence from a randomized control trial (No. w28485). National Bureau of Economic Research. DOI 10.3386/w28485
11. Değirmenci, T., Ünsal, Y., & Cengiz, Y. (2024). Türkiye’de politik istikrar, ekonomik politika belirsizliği ve ekonomik büyümenin askeri harcamalar üzerindeki etkisi. Politik Ekonomik Kuram, 8(2), 370-384. https://doi.org/10.30586/pek.1422314
12. Deloitte. (2022). Global Consumer Tracker: Behavior and sentiment through uncertainty. Retrieved from https://www2.deloitte.com.
13. Doğan, E. (2021). Politika Belirsizliği İle Fiyat İstikrarı Arasındaki İlişkinin Analizi: Türkiye Örneği. İktisadi Ve İdari Bilimlerde Özgün Çalışmalar, 162.
14. Erataş, H., & Ünal, Y. (2024). Global financial factors and credit expansion in Turkey. Ekonomik Yaklaşım, 35(1), 75–96. https://www.ekonomikyaklasim.org/index.php?fulltxt=184405&fulltxtj=94&fulltxtp=94-1704715781.pdf. Fischhoff, B., Slovic, P., Lichtenstein, S., Read, S., & Combs, B. (2000). How safe is safe enough? A psychometric study of attitudes toward technological risks and benefits. Policy Sciences, 9(2), 127–152. https://link.springer.com/article/10.1007/BF00143739.
15. Giavazzi, F., & McMahon, M. (2012). Policy uncertainty and household savings. The Review of Economics and Statistics, 94(2), 517–531. https://doi.org/10.1162/REST_a_00158
16. Gomado, K. M. (2024). Distributional effects of structural reforms in developing countries: Evidence from financial liberalization. Open Economies Review, 35(5), 1051-1084. https://doi.org/10.1007/s11079-023-09740-7
17. Grupe, D. W., & Nitschke, J. B. (2013). Uncertainty and anticipation in anxiety: An integrated neurobiological and psychological perspective. Nature Reviews Neuroscience, 14(7), 488–501. https://doi.org/10.1038/nrn3524
18. Haddow, A., Hare, C., Hooley, J., & Shakir, T. (2013). Macroeconomic uncertainty: what is it, how can we measure it and why does it matter? Bank of England Quarterly Bulletin. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2281090#paper-references-widget.
19. Hertwig, R., & Erev, I. (2009). The description–experience gap in risky choice. Trends in Cognitive Sciences, 13(12), 517–523. DOI: 10.1016/j.tics.2009.09.004
20. Husnayetti, I. N., & Junarti, A. T. Y. Doom Spending Behaviour Among the Digital Generation: The Role of Financial Literacy and Social Media Interaction. DOI: 10.47191/jefms/v8-i6-44, Impact Factor: 8.317.
21. Keynes, J. M. (1936). The General Theory of Employment, Interest and Money. Macmillan.
22. Knight, F. H. (1921). Risk, Uncertainty and Profit. Houghton Mifflin.
23. Korucuk, E. (2025). Tüketim Çılgınlığı: Doom Spending’in Bireysel ve Toplumsal Etkileri. https://www.researchgate.net/publication/394520308_TUKETIM_CILGINLIGI_DOOM_SPENDING%27IN_BIREYSEL_VE_TOPLUMSAL_ETKILERI#fullTextFileContent.
24. Lee, J., Park, Y., & Shin, K. (2021). Economic uncertainty and credit risk: Evidence from emerging economies. Finance Research Letters, 39, 101585.
25. Lins, K. V., Servaes, H., & Tamayo, A. (2017). Social capital, trust, and firm performance: The value of corporate social responsibility during the financial crisis. The Journal of Finance, 72(4), 1785–1824. https://doi.org/10.1111/jofi.12505
26. Loewenstein, G. (2000). Emotions in economic theory and economic behavior. American Economic Review, 90(2), 426–432. DOI: 10.1257/aer.90.2.426
27. McKinsey & Company. (2023). The state of fashion 2023: Resilience in the face of uncertainty. Retrieved from https://www.mckinsey.com
28. Mulska, O. (2023). Financial stability of households and territorial communities under instability conditions: Elasticity to the economic progress. World of finance, (2 (75)), 155-168. DOI: https://doi.org/10.35774/sf2023.02.155
29. Norris, J. (2023). The Psychology of Doom Spending. Behavioral Economics Review, 5(3), 215–232. Tversky, A., & Kahneman, D. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–292. https://doi.org/10.4324/9781003145851
30. Özer, B. (2025). Doomspender Kavramı Ve Postmodern Tüketim Olgusu Bağlamında Üniversite Öğrencilerinin Tüketim Alışkanlıklarının İncelenmesi. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 18(3), 599-636. https://dergipark.org.tr/en/pub/ppad/issue/94780/1642596#article_cite
31. Peters, E., Västfjäll, D., Slovic, P., Mertz, C. K., Mazzocco, K., & Dickert, S. (2006). Numeracy and decision making. Psychological Science, 17(5), 407–413. https://doi.org/10.1111/j.1467-9280.2006.01720.x
32. Scammon, C. N. (2025). The Relationships Between Doomscrolling and Anxiety, Depression, and Coping (Doctoral dissertation, Northwest University). https://www.proquest.com/dissertations-theses/relationships-between-doomscrolling-anxiety/docview/3219526560/se-2
33. Sibley, C. G., et al. (2022). Economic stress and psychological well-being: The moderating role of perceived institutional trust. PLOS ONE, 17(2).
34. Supriadia, S. (2025). Doom Spending Among Economics Education Students: A Psychological And Socioeconomic Perspective. Journal of Economic Ecuation, 4(1), 104-112.
35. Umapathy, T. (2024). Behavioral Economics: Understanding Irrationality In Economic Decision-Making. Migration Letters, 21(S2), 923-32. https://www.researchgate.net/profile/Tumapathy-Thulasidass/publication/385695916_Migration_Letters/links/6730c93377f274616d686a72/Migration-Letters.pdf
36. Watkins, E. (2008). Constructive and unconstructive repetitive thought. Psychological Bulletin, 134(2), 163–206. https://doi.org/10.1037/0033-2909.134.2.163