Abstract
In 1994, internet advertising which is emerged by the telecommunication company AT & T by giving out a banner advertisement to an internet magazine called “HotWired”; with the development of information technology today and effective presence of the new media which is one of the content of the concept of "advergaming" surrounding every moment of our lives, has reached a different dimension. At the beginning, we find applications of advergame in the form of simple games designed for product advertising as they create a positive impact on the target audience in a short time, with their lower costs and the capabilities of creating brand awareness with their entertaining features and their data bank sources, they attract the attention of brands. In this context, the main area of the study is the concept of new media, the internet advertising, and as a result, the emergence of the concept of advergaming and its innovations for the world of brands will be discussed.
Keywords
References
- AAker,D., Marka Değeri Yönetimi, 1. Basım, Media Cat Yayınları, 2009, İstanbul.
- Afshar ,Rod, Duke Banerjee, Clifford Jones Advergaming developer's guide [electronic resource] : using Macromedia Flash MX 2004 and Director MX, Afshar, Rod, 1984-;.
- Hingham, Mass. : Charles River Media , 2004.
- Göksel, Ahmet Bülend , Deniz M., Marka ve Tüketicilerin Eğlence Odaklı İlişkisi Advergame’ler: Cinsiyet Farklılıklarına Yönelik Bir İnceleme, Ege Üniversitesi İletişim Fakültesi Yayınları. Tosun, N. İletişim Temelli Marka Yönetimi, 1.Basım, İstanbul, 2010, Beta Yayınları. http:// blogs.ocweekly.com http://cyber-warrior.net/forum/advergame:nedir-haberci-grup-417052 http://ekinozcelik.com/?tag=advergame http://www.hurriyet.com.tr/pazar/5585115 / http://money.howstuffworks.com/advergaming.html http://money.howstuffworks.com/advergaming3.htm http://pinterest.com/pin/131378514099636100/ http://theblognote.com/advergame-tuketiciler-ile-markalari-ne-kadar-yakinlastirir.html http://www.adverblog.com/2012/01/27/ooh-advergame-by-bmw/ http://www.advergame.com/whyGames.htm http://www.businessweek.com/stories/2007-05-23/the-secrets-of-advergamingbusinessweekbusiness-news-stock-market-and-financial-advice http://www.garantisupertrader.com/ http://www.hurriyet.com.tr/pazar/5585115.asp http://www.pazarlamasyon.com/2012/07/reklamin-en-eglenceli-hali-advergame/ http://www.yasiy.com/s/advergaming-hakkinda-bilgi
Abstract
Keywords
References
- AAker,D., Marka Değeri Yönetimi, 1. Basım, Media Cat Yayınları, 2009, İstanbul.
- Afshar ,Rod, Duke Banerjee, Clifford Jones Advergaming developer's guide [electronic resource] : using Macromedia Flash MX 2004 and Director MX, Afshar, Rod, 1984-;.
- Hingham, Mass. : Charles River Media , 2004.
- Göksel, Ahmet Bülend , Deniz M., Marka ve Tüketicilerin Eğlence Odaklı İlişkisi Advergame’ler: Cinsiyet Farklılıklarına Yönelik Bir İnceleme, Ege Üniversitesi İletişim Fakültesi Yayınları. Tosun, N. İletişim Temelli Marka Yönetimi, 1.Basım, İstanbul, 2010, Beta Yayınları. http:// blogs.ocweekly.com http://cyber-warrior.net/forum/advergame:nedir-haberci-grup-417052 http://ekinozcelik.com/?tag=advergame http://www.hurriyet.com.tr/pazar/5585115 / http://money.howstuffworks.com/advergaming.html http://money.howstuffworks.com/advergaming3.htm http://pinterest.com/pin/131378514099636100/ http://theblognote.com/advergame-tuketiciler-ile-markalari-ne-kadar-yakinlastirir.html http://www.adverblog.com/2012/01/27/ooh-advergame-by-bmw/ http://www.advergame.com/whyGames.htm http://www.businessweek.com/stories/2007-05-23/the-secrets-of-advergamingbusinessweekbusiness-news-stock-market-and-financial-advice http://www.garantisupertrader.com/ http://www.hurriyet.com.tr/pazar/5585115.asp http://www.pazarlamasyon.com/2012/07/reklamin-en-eglenceli-hali-advergame/ http://www.yasiy.com/s/advergaming-hakkinda-bilgi
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Makaleler |
| Authors | |
| Publication Date | March 1, 2013 |
| Submission Date | July 22, 2014 |
| Published in Issue | Year 2013 Volume: 3 Issue: 1 |
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