There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.
| Primary Language | English |
|---|---|
| Authors | |
| Submission Date | February 27, 2015 |
| Publication Date | December 1, 2005 |
| IZ | https://izlik.org/JA95PK28FL |
| Published in Issue | Year 2005 Volume: 6 Issue: 4 |