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Students’ Media Preferences in Online Learning

Year 2017, , 4 - 15, 01.07.2017
https://doi.org/10.17718/tojde.328925

Abstract

This study examined students’ preferred media in online learning and its relationship with learner characteristics and online technology self-efficacy. One hundred six college students in a mid-size U.S. university responded to a survey. The frequency analysis showed that students did not necessarily favor rich media over lean media in online learning. They preferred recorded online slide presentations with audio to Internet-based live video lectures in two-way video and audio interactions. Online discussion boards and chat groups were less favored than other types of media. As expected, online technology self-efficacy was correlated with a type of media requiring a relatively higher level of technology skills. The paper presents the results and discusses their implications of the study.

References

  • Alkharusi, H. M. (2013). The impact of students’ perceptions of assessment tasks on selfefficacy and perception of task value: A path analysis. Social Behavior & Personality: An International Journal, 41(10), 1681-1692. Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological review, 84(2), 191. Beaver, T., Knox, D., & Zusman, M. E. (2010). "Hold the Phone!": Cell phone use and partner reaction among university students. College Student Journal, 44(3), 629-632. Blayney, P., Kalyuga, S., & Sweller, J. (2015). Using cognitive load theory to tailor instruction to levels of accounting students' expertise. Journal osf Educational Technology & Society, 18(4), 199-210. Brown, S.A. (2012). Seeing Web 2.0 in context: A study of academic perceptions. The Internet and Higher Education, 15(1), 50–57. Caspi, A., & Gorsky, P. (2005). Instructional media choice: Factors affecting the preferences of distance education coordinators. Journal of Educational Multimedia and Hypermedia, 14(2), 169. Chen, B., & Denoyelles, A. (2013). Exploring students' mobile learning practices in higher education. Educause Review Online. Retrieved from http://www. educause. edu/ero/article/exploring-students-mobile-learning-practices-higher-education. Cole, A. W. (2016). Testing the impact of student preference for face-to-face communication on online course satisfaction. Western Journal of Communication, 1-19. Daft, R. L., & Lengel, R. H. (1984). Information richness: A new approach to managerial behavior and organizational design. In B.M. Staw & L.L. Cummings (Eds.) Research in organizational behaviors (pp. 191-233). Greenwich: JAI Press. Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management science, 32(5), 554-571. Daft, R. L., & Trevino, L. K. (1987). Message equivocality, media selection, and manager performance: Implications for information support systems. MIS Quarterly, 11, 355- 366. Eastin, M.S., & LaRose, R. (2000). Internet self-efficacy and the psychology of the digital divide. Journal of Computer-Mediated Communication, 6(1). doi: 10.1111/j.10836101.2000.tb00110.x Frey, A., Yankelov, P., &Faul, A. (2003). Student perceptions of Web-assisted teaching strategies. Journal of Social Work Education, 39, 443-457. Gougeon, T. D. (November, 1998). Gender Sensitive Instruction: A Distance Education Issue. Paper presented at the Annual Meeting of the American Association for Adult and Continuing Education, Phoenix, AZ. 13 Havice, P. A., Davis, T. T., Foxx, K. W., & Havice, W. L. (2010). The impact of rich media presentations on a distributed learning environment, engagement and satisfaction of undergraduate students. Quarterly Review of Distance Education, 11(1), 53-58. Hertel, G., Schroer, J., Batinic, B., & Naumann, S. (2008). Do shy people prefer to send email? Personality effects on communication media preferences in threatening and nonthreatening situations. Social Psychology, 39(4), 231-243. Hsiao, H., Tu, Y., & Chung, H. (2012). Perceived social supports, computer self-efficacy, and use among high school students. Turkish Online Journal of Educational Technology, 11(2), 167-177. Jelfs, A., & Richardson, J. E. (2013). The use of digital technologies across the adult life span in distance education. British Journal of Educational Technology, 44(2), 338-351. doi:10.1111/j.1467-8535.2012.01308.x Jian-Feng, T., Ze-Wei, M., & Xue-Ting, L. (2015). Global self-esteem mediates the effects of general-self-efficacy on Chinese undergraduates’ genera; procrastination. Social Behavior & Personality: An International Journal, 43(8), 1265-1271. doi:10.2224/sbp.2015.43.8.1265 Kaiser, L. M. (2011). Generational differences in preference for interactivity. Dissertation Abstracts International Section A, 72, 1570. King, R. C., & Xia, W.D. (1997). Media appropriateness: Effects of experience on communication media choice. Decision Sciences, 28(4), 877-910. Lee, C. (2015). Changes in self-efficacy and task value in online learning. Distance Education, 36(1), 59-79. Lightfoot, J. M. (2009). Student communication preferences in a technology-enhanced learning environment. International Journal Of Instructional Media, 36(1), 9-20. Manca, S., & Ranieri, M. (2016). “Yes for sharing, no for teaching!”: Social media in academic practices. Internet & Higher Education, 2963-74. doi:10.1016/j.iheduc.2015.12.004 Matsunaga, M. (2010). How to Factor-Analyze Your Data Right: Do’s, Don’ts, and How-To’s. International Journal of Psychological Research, 3(1), 97-110. Miltiadou, M., & Yu, C. H. (2000). Validation of the Online Technologies Self-Efficacy Scale (OTSES). Retrieved from ERIC database. (ED445672) Morris, O. (2013). Faculty choice and student perception of web-based technologies for interaction in online economics courses. Dissertation Abstracts International Section A,74. Sadik, A. (2015). Students’ preferences for types of video lectures: Lecture capture vs. screencasting recordings. International Journal of E-Learning & Distance Education, 30(2). 14 Thoms, B., & Eryilmaz, E. (2014). How media choice affects learner interactions in distance learning classes. Computers & Education, 75112-126. doi:10.1016/j.compedu.2014.02.002 Wang, C., Shannon, D. M., & Ross, M. E. (2013). Students' characteristics, self-regulated learning, technology self-efficacy, and course outcomes in online learning. Distance Education, 34(3), 302-323. Yukselturk, E., & Top, E. (2013). Exploring the link among entry characteristics, participation behaviors and course outcomes of online learners: An examination of learner profile using cluster analysis. British Journal of Educational Technology, 44(5), 716-728. doi:10.1111/j.1467-8535.2012.01339.x Zhao, J. J., Alexander, M. W., Perreault, H., Waldman, L., & Truell, A. D. (2009). Faculty and student use of technologies, user productivity, and user preference in distance education. Journal of Education for Business, 84(4), 206-212.
Year 2017, , 4 - 15, 01.07.2017
https://doi.org/10.17718/tojde.328925

Abstract

References

  • Alkharusi, H. M. (2013). The impact of students’ perceptions of assessment tasks on selfefficacy and perception of task value: A path analysis. Social Behavior & Personality: An International Journal, 41(10), 1681-1692. Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological review, 84(2), 191. Beaver, T., Knox, D., & Zusman, M. E. (2010). "Hold the Phone!": Cell phone use and partner reaction among university students. College Student Journal, 44(3), 629-632. Blayney, P., Kalyuga, S., & Sweller, J. (2015). Using cognitive load theory to tailor instruction to levels of accounting students' expertise. Journal osf Educational Technology & Society, 18(4), 199-210. Brown, S.A. (2012). Seeing Web 2.0 in context: A study of academic perceptions. The Internet and Higher Education, 15(1), 50–57. Caspi, A., & Gorsky, P. (2005). Instructional media choice: Factors affecting the preferences of distance education coordinators. Journal of Educational Multimedia and Hypermedia, 14(2), 169. Chen, B., & Denoyelles, A. (2013). Exploring students' mobile learning practices in higher education. Educause Review Online. Retrieved from http://www. educause. edu/ero/article/exploring-students-mobile-learning-practices-higher-education. Cole, A. W. (2016). Testing the impact of student preference for face-to-face communication on online course satisfaction. Western Journal of Communication, 1-19. Daft, R. L., & Lengel, R. H. (1984). Information richness: A new approach to managerial behavior and organizational design. In B.M. Staw & L.L. Cummings (Eds.) Research in organizational behaviors (pp. 191-233). Greenwich: JAI Press. Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management science, 32(5), 554-571. Daft, R. L., & Trevino, L. K. (1987). Message equivocality, media selection, and manager performance: Implications for information support systems. MIS Quarterly, 11, 355- 366. Eastin, M.S., & LaRose, R. (2000). Internet self-efficacy and the psychology of the digital divide. Journal of Computer-Mediated Communication, 6(1). doi: 10.1111/j.10836101.2000.tb00110.x Frey, A., Yankelov, P., &Faul, A. (2003). Student perceptions of Web-assisted teaching strategies. Journal of Social Work Education, 39, 443-457. Gougeon, T. D. (November, 1998). Gender Sensitive Instruction: A Distance Education Issue. Paper presented at the Annual Meeting of the American Association for Adult and Continuing Education, Phoenix, AZ. 13 Havice, P. A., Davis, T. T., Foxx, K. W., & Havice, W. L. (2010). The impact of rich media presentations on a distributed learning environment, engagement and satisfaction of undergraduate students. Quarterly Review of Distance Education, 11(1), 53-58. Hertel, G., Schroer, J., Batinic, B., & Naumann, S. (2008). Do shy people prefer to send email? Personality effects on communication media preferences in threatening and nonthreatening situations. Social Psychology, 39(4), 231-243. Hsiao, H., Tu, Y., & Chung, H. (2012). Perceived social supports, computer self-efficacy, and use among high school students. Turkish Online Journal of Educational Technology, 11(2), 167-177. Jelfs, A., & Richardson, J. E. (2013). The use of digital technologies across the adult life span in distance education. British Journal of Educational Technology, 44(2), 338-351. doi:10.1111/j.1467-8535.2012.01308.x Jian-Feng, T., Ze-Wei, M., & Xue-Ting, L. (2015). Global self-esteem mediates the effects of general-self-efficacy on Chinese undergraduates’ genera; procrastination. Social Behavior & Personality: An International Journal, 43(8), 1265-1271. doi:10.2224/sbp.2015.43.8.1265 Kaiser, L. M. (2011). Generational differences in preference for interactivity. Dissertation Abstracts International Section A, 72, 1570. King, R. C., & Xia, W.D. (1997). Media appropriateness: Effects of experience on communication media choice. Decision Sciences, 28(4), 877-910. Lee, C. (2015). Changes in self-efficacy and task value in online learning. Distance Education, 36(1), 59-79. Lightfoot, J. M. (2009). Student communication preferences in a technology-enhanced learning environment. International Journal Of Instructional Media, 36(1), 9-20. Manca, S., & Ranieri, M. (2016). “Yes for sharing, no for teaching!”: Social media in academic practices. Internet & Higher Education, 2963-74. doi:10.1016/j.iheduc.2015.12.004 Matsunaga, M. (2010). How to Factor-Analyze Your Data Right: Do’s, Don’ts, and How-To’s. International Journal of Psychological Research, 3(1), 97-110. Miltiadou, M., & Yu, C. H. (2000). Validation of the Online Technologies Self-Efficacy Scale (OTSES). Retrieved from ERIC database. (ED445672) Morris, O. (2013). Faculty choice and student perception of web-based technologies for interaction in online economics courses. Dissertation Abstracts International Section A,74. Sadik, A. (2015). Students’ preferences for types of video lectures: Lecture capture vs. screencasting recordings. International Journal of E-Learning & Distance Education, 30(2). 14 Thoms, B., & Eryilmaz, E. (2014). How media choice affects learner interactions in distance learning classes. Computers & Education, 75112-126. doi:10.1016/j.compedu.2014.02.002 Wang, C., Shannon, D. M., & Ross, M. E. (2013). Students' characteristics, self-regulated learning, technology self-efficacy, and course outcomes in online learning. Distance Education, 34(3), 302-323. Yukselturk, E., & Top, E. (2013). Exploring the link among entry characteristics, participation behaviors and course outcomes of online learners: An examination of learner profile using cluster analysis. British Journal of Educational Technology, 44(5), 716-728. doi:10.1111/j.1467-8535.2012.01339.x Zhao, J. J., Alexander, M. W., Perreault, H., Waldman, L., & Truell, A. D. (2009). Faculty and student use of technologies, user productivity, and user preference in distance education. Journal of Education for Business, 84(4), 206-212.
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Details

Journal Section Articles
Authors

Michiko Kobayashı This is me

Publication Date July 1, 2017
Submission Date July 17, 2017
Published in Issue Year 2017

Cite

APA Kobayashı, M. (2017). Students’ Media Preferences in Online Learning. Turkish Online Journal of Distance Education, 18(3), 4-15. https://doi.org/10.17718/tojde.328925

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